China's Online Shopping User Base Continues to Grow, Green Consumption and

China's Online Shopping User Base Continues to Grow, Green Consumption and "National Tide" Products Become New Growth Points

According to the latest "Statistical Report on Internet Development in China" released recently, as of December 2023, the number of online shopping users in China has reached 915 million, accounting for 83.8% of the total number of Internet users. The report shows that China's online shopping industry continues to develop healthily, playing an increasingly important role in promoting economic growth and consumption, while green consumption and "national tide" products are becoming new growth points in the consumer market.

Zhejiang Jiaxing Textile Industry Chain Upgrading and Transformation Amidst the Popularity of Mashen Skirts

During this period, Zhang Mingqiang, the head of a textile factory in Jiaxing, Zhejiang, has been particularly busy. The orders for the mashen skirts they design and produce have been in a state of saturation. On the one hand, he has to deal with the order demands from customers in various regions, and on the other hand, he has to receive wholesalers coming to view the goods. More than 10 workers in the workshop are also working overtime to catch up with the progress.

Driven by the booming market demand, the textile industry chain in Haining, Jiaxing is taking mashen skirts as a breakthrough point to move towards the high-end of the value chain. More and more apparel companies are taking the path of transformation by integrating traditional and fashion elements through technological innovation and brand building. Recently, the innovative dragon-patterned fabric launched by a textile company is in the sampling stage, and the orders are also very popular.

According to Ms. Shen Juhua, deputy general manager of a textile company: "We have newly added 24 jacquard machines, and there are more than 100 weaving machines in the factory. Since the production started in September (last year), the (performance) has basically doubled every month. We don't have to worry about orders for the next 3 to 4 months."

National Tide Products Consumption Thrives, Boosting Economic Recovery

The "Statistical Report on Internet Development in China" shows that in 2023, China's consumer market has continued to recover, and new consumption growth points represented by "national tide" products consumption have emerged. The proportion of users who have purchased "national tide" products online accounts for 58.3% of the total number of online shopping users. Under the strong impetus of new consumption, China's economy is recovering and improving, and high-quality development is being steadily promoted.

Young People Drive the Consumption of National Tide Products, New Cultural Output Leads the New Trend

Liu Yulin, Director of the China Internet Information Center, said: "In 2023, the number of post-90s and post-00s users who have purchased national tide products online exceeded 150 million. With the continuous enhancement of young consumers' sense of identity with traditional culture and the supply level of domestic brands, new consumption momentum will continue to be released."

In addition, cultural output is also setting off a "new trend". The number of Internet video users in China is close to 1.1 billion, and Internet video content represented by short micro-series is developing rapidly, promoting the spread of Chinese culture overseas in a more novel and dynamic way.

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