Youku and Tomato Novel Unveil

Youku and Tomato Novel Unveil "Huiguang Project" Partnership for IP Adaptation on Streaming Platforms On March 25, 2023, Youku and Tomato Novel announced their strategic partnership, launching the "Huiguang Project" initiative. The collaboration aims to delve into the depths of exceptional intellectual properties (IPs) and foster the adaptation of premium content into captivating live-action and animated productions

Youku and Tomato Novel Unveil "Huiguang Project" Partnership for IP Adaptation on Streaming Platforms

On March 25, 2023, Youku and Tomato Novel announced their strategic partnership, launching the "Huiguang Project" initiative. The collaboration aims to delve into the depths of exceptional intellectual properties (IPs) and foster the adaptation of premium content into captivating live-action and animated productions.

"Huiguang Project" Empowers Content Adaptation

The inaugural screenplay contest under the "Huiguang Project" banner, "Guofeng You Xin Yi," has garnered submissions from over a thousand talented writers. The winning entries will be disclosed in June of this year and, in addition to substantial cash prizes, will receive opportunities for film adaptations, platform resources, and promotional support.

This screenplay competition centers around two primary themes: "New Workplace" and "New Chinese Style," further divided into five specific tracks: "New Salary Romance," "Ancient Times with KPIs," "Fresh Martial Arts," "Don't Underestimate the Poor," and "Revived Chinese Traditions." The goal is to harness the synergy between "ancient" and "modern" elements, igniting creative energy and ushering in a "new era + new chapter" of content creation.

A Youku representative stated, "By providing an open thematic scope, we aim to grant authors an expansive creative canvas, nurturing their inspiration and further unlocking the potential of online literature." Through the partnership with Tomato Novel, Youku endeavors to identify promising IPs with cinematic potential, allowing exceptional content to reach a wider audience in captivating new formats.

Online Literature as a Gateway to Visual Storytelling

The adaptation of online literature has become a significant driving force in the production of television drama series. Since 2017, the National Radio and Television Administration's (NRTA) Monitoring Center has annually released "Development Analysis Reports on Original Online Programs," providing an official and continuous review of web dramas. Statistics reveal that approximately 60 web dramas adapted from online literary works are released each year, accounting for 30% of the total number of online dramas produced.

The Youku representative emphasized, "As a long-format video platform dedicated to delivering high-quality entertainment, Youku boasts not only a robust content scouting and evaluation framework but also a comprehensive film and television production system and a wealth of platform and promotional resources. We possess the capabilities and enthusiasm to provide talented authors and exceptional works with a vast stage."

Tomato Novel is committed to fostering an open creative space for writers. By leveraging the platform's diverse and abundant content landscape, it actively expands IP adaptation pipelines, proactively aligning premium literary content with market demands. In doing so, it injects fresh impetus into the burgeoning IP adaptation ecosystem.

A Tomato Novel representative commented, "Through this collaboration with Youku, Tomato Novel remains steadfast in its open and non-prescriptive approach to creativity. We cherish the inspiration of our creators, impose no limitations, and convey a clear message to talented writers: Tomato Novel empowers both authors and their exceptional works to be seen. These creations will further amplify their IP influence through film and television adaptations."

The strategic partnership between Youku and Tomato Novel through the "Huiguang Project" aims to jointly explore the vast potential of online literary IP adaptations. Together, they seek to present audiences with captivating cinematic experiences while simultaneously providing creators with a more expansive creative environment and invaluable resources.

Propelled by the collaborative efforts of both parties, the "Huiguang Project" promises to invigorate China's film and television industry, foster a thriving ecosystem for IP adaptations, and ultimately deliver a cornucopia of exceptional content to avid entertainment enthusiasts.

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