"With Hui Along" by Dong Yuhui: Can Yu Minhong's "Divide and Conquer" Strategy Work?

"With Hui Along" by Dong Yuhui: Can Yu Minhong's "Divide and Conquer" Strategy Work?The rise of Oriental Selection has brought Dong Yuhui, its popular livestreamer, into the spotlight, and once again placed Yu Minhong, its founder, at the center of public attention. Is Dong Yuhui's success due to his personal charisma or the platform's advantages? To answer this, Yu Minhong has adopted a "divide and conquer" strategy, separating Dong Yuhui from Oriental Selection and establishing "With Hui Along," an independent livestreaming account

"With Hui Along" by Dong Yuhui: Can Yu Minhong's "Divide and Conquer" Strategy Work?

The rise of Oriental Selection has brought Dong Yuhui, its popular livestreamer, into the spotlight, and once again placed Yu Minhong, its founder, at the center of public attention. Is Dong Yuhui's success due to his personal charisma or the platform's advantages? To answer this, Yu Minhong has adopted a "divide and conquer" strategy, separating Dong Yuhui from Oriental Selection and establishing "With Hui Along," an independent livestreaming account. What are the considerations behind this move, and what impact will it have on both Oriental Selection and Dong Yuhui himself?

Dong Yuhui's "Fire": A Flash in the Pan or a Result of Hard Work?

In 2022, Dong Yuhuis personal charm propelled Oriental Selection to rapid success in the livestreaming e-commerce space. Its unique livestreaming style and culturally rich product selection attracted a large user base, turning Dong Yuhui into a phenomenon. For a while, discussions surrounding Dong Yuhui even surpassed those about Yu Minhong himself.

However, there are different interpretations regarding Dong Yuhui's success. Some believe it stems from the resources and traffic advantages of the Oriental Selection platform, a product of platform-driven stardom. Others maintain that Dong Yuhui's personal abilities and charisma are the key to his success, attributing it to his solid knowledge base, humorous and engaging style, and genuine and natural presentation, which have attracted a massive fan base.

Is it platform-driven stardom or personal charisma? The answer might not be straightforward. But it's undeniable that Oriental Selection and Dong Yuhui have a mutually beneficial relationship. Oriental Selection provided Dong Yuhui with a stage, while Dong Yuhui's personal abilities and charisma brought traffic and influence to Oriental Selection.

Yu Minhong's "Divide and Conquer": The Considerations Behind It

To determine whether Dong Yuhui's success stems from his personal charisma or platform advantages, Yu Minhong has implemented a "divide and conquer" strategy, separating Dong Yuhui from Oriental Selection and establishing the independent livestreaming studio "With Hui Along." This move might seem risky, but it reflects deep considerations.

1. Testing Dong Yuhui's True Value:

Separating Dong Yuhui allows for the observation of his individual livestreaming abilities and appeal without the resources of the Oriental Selection platform. If Dong Yuhui achieves success with "With Hui Along," it proves that his personal charisma and abilities are irreplaceable. Conversely, if "With Hui Along" doesn't meet expectations, it suggests that the Oriental Selection platform played a significant role in Dong Yuhui's success.

2. Avoiding Over-Reliance on Individuals:

Oriental Selection's success largely depends on Dong Yuhui's personal charisma and influence. Over-reliance on individuals can result in substantial impact on the company if the individual leaves or their abilities decline. Separating Dong Yuhui helps diversify the company's reliance on a single streamer, enabling it to cultivate other anchors and develop a diversified livestreaming lineup.

3. Protecting Company Interests:

Dong Yuhui's success translates into substantial revenue and traffic. To protect company interests, Yu Minhong needs to control Dong Yuhui's personal development. Separating Dong Yuhui allows for the separation of his income from the company's revenue and, through equity distribution, aligns Dong Yuhui's interests with those of the company, preventing him from escaping its control.

Dong Yuhui's "With Hui Along": Opportunities and Challenges Coexist

For Dong Yuhui, "With Hui Along" presents both opportunities and challenges.

Opportunities:

• Greater Autonomy: Dong Yuhui can choose his livestreaming content and style more freely, unconstrained by company regulations, and fully leverage his talents.

• Higher Potential for Returns: The success of "With Hui Along" translates into greater earnings for Dong Yuhui, enabling him to enhance his personal value.

• Independent Brand Building: Dong Yuhui can independently build his personal brand, unrestricted by Oriental Selection, maximizing his influence.

Challenges:

• Traffic and User Base: Leaving the Oriental Selection platform, Dong Yuhui needs to rebuild his traffic and user base.

• Operations and Management: Dong Yuhui needs to independently manage the livestreaming studio operations, assuming greater responsibility and pressure.

• Personal Brand Management: Building an independent brand requires Dong Yuhui to invest more effort and face greater challenges.

Yu Minhong's "Divide and Conquer": Can It Work?

Yu Minhong's "divide and conquer" strategy seemingly aims to control risks within manageable limits, but its practical execution involves numerous uncertainties.

1. Dong Yuhui's Loyal Fans:

Dong Yuhui has accumulated a massive fan base, deeply connected to his personal charisma and livestreaming style. Will they follow Dong Yuhui to "With Hui Along"? If a significant number of fans leave, Oriental Selection will lose substantial users and revenue.

2. The Future of "With Hui Along":

The success of "With Hui Along" depends on Dong Yuhui's personal abilities, market competition, and user acceptance. If "With Hui Along" doesn't gain traction as expected, Oriental Selection will face greater pressure.

3. The Relationship Between Dong Yuhui and Oriental Selection:

While "divide and conquer" separates Dong Yuhui, it doesn't entirely sever his ties to Oriental Selection. Dong Yuhui still holds shares in Oriental Selection and future collaborations are possible. Balancing their relationship and avoiding conflicts of interest is a critical consideration for Yu Minhong.

Conclusion:

Yu Minhong's "divide and conquer" strategy aims to test Dong Yuhui's personal value and reduce the company's dependence on a single streamer. However, this strategy is fraught with risks, representing a significant test for both Oriental Selection and Dong Yuhui himself. Time and market data will ultimately determine the outcome.

Regardless of the outcome, Oriental Selection and Dong Yuhui are facing new challenges, and Yu Minhong's "divide and conquer" strategy will leave a lasting mark on commercial case studies.

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