Today's Headlines MCN Unified Withdrawal Feature Standard Adjustment: Focusing on Micro-Headline Content Creation

Today's Headlines MCN Unified Withdrawal Feature Standard Adjustment: Focusing on Micro-Headline Content CreationTo better serve MCN institutions on the Today's Headlines platform and enhance the overall quality of the platform's content ecosystem, Today's Headlines has adjusted the application and review standards for the unified withdrawal function, focusing on micro-headline content creation.I

Today's Headlines MCN Unified Withdrawal Feature Standard Adjustment: Focusing on Micro-Headline Content Creation

To better serve MCN institutions on the Today's Headlines platform and enhance the overall quality of the platform's content ecosystem, Today's Headlines has adjusted the application and review standards for the unified withdrawal function, focusing on micro-headline content creation.

I. Adjustment Background

In recent years, micro-headlines have become an important content form on the Today's Headlines platform due to their concise, readable, and fast-spreading characteristics. To encourage and support more high-quality micro-headline content creation, Today's Headlines has adjusted the application and review standards for the unified withdrawal function to more accurately identify and reward institutions that focus on micro-headline content creation.

II. Adjustment Content

1. Application Standards

• Readership Requirement: The reading requirement for application standards has been adjusted from requiring 2 million reads for both articles and micro-headlines (first-published) to 2 million reads for micro-headlines.

• Monthly Active Author Number: The requirement has been adjusted from requiring at least 1 first-published content per month to at least 5 micro-headline contents per month.

2. Review Standards

• Readership Requirement: The reading requirement for review standards has been adjusted from requiring 6 million reads for both articles and micro-headlines (first-published) to 6 million reads for micro-headlines.

• Time Standard: The review standard for the second quarter of 2024 will remain the same as the original standard.

III. Detailed Explanation of Adjusted Standards

1. Pop-Up Conditions for Application Entry

• Monthly New Micro-Headline Content Readership 2 million: This calculates the readership generated by newly published micro-headline content in the current month.

• Monthly Active Author Number 5: This refers to the number of authors who publish at least 5 micro-headline contents per month.

• Parent Account Health Score = 100 points: The parent account must maintain a good account status and comply with the platform's health regulations.

• Account Posting Must Comply with Legal Regulations and Platform Agreement Rules such as "Today's Headlines Community Regulations": The account must ensure that the content posted complies with platform rules and is free from any violations.

2. Supplementary Notes

• Monthly Dimension: Based on a natural month.

• Institutions Without Article Creation Capabilities Can Contact Video Content Operation for Relevant Inquiries: Institutions that cannot create article content can contact the platform's video content operation team for more information.

3. Application Process

• Once an institution meets the above conditions, the application entry will automatically pop up in the "Computer-Based Headline Account Backend - Tools - Function Laboratory - MCN Management".

• After the institution clicks on the application entry, the platform will conduct a random inspection of the institution's qualifications, historical performance, and posting quality within 5 working days.

• Institutions that meet the platform's requirements will have the unified withdrawal function enabled.

• If the account posting does not comply with platform rules such as the "Today's Headlines Community Regulations", the function will not be enabled.

IV. Regular Review of the Unified Withdrawal Function

• The platform will regularly review MCNs with the unified withdrawal function enabled. If the data does not meet the requirements within the review period, the function will be disabled.

• Review Cycle: From the 1st day of each quarter to the Sunday of the second to last week of each quarter.

• Review Target: MCN institutions with account type as enterprise and unified withdrawal enabled.

• Review Standards: Institution micro-headline readership. The cumulative readership of newly published micro-headline content (accumulated to the Sunday of the second to last week of the current quarter) from the 1st day of each quarter to the Sunday of the second to last week of each quarter must be 6 million.

• Institutions that have enabled the unified withdrawal function through article standards after July 2023 will use the micro-headline readership requirements as the review standard.

V. Posting Quality Requirements

• Institution postings must comply with the "Today's Headlines Community Regulations".

• For institutions that violate platform rules or cause major losses to the platform, the platform has the right to take disciplinary action at any time and has the right to exclude the readership of relevant violating content from statistical review calculations.

VI. Summary

This adjustment to the unified withdrawal function standards is a measure taken by the Today's Headlines platform to continuously optimize the content ecosystem and encourage high-quality micro-headline content creation. By focusing on micro-headline content creation, Today's Headlines hopes to jointly build a healthier, more diverse, and higher-quality platform content ecosystem with MCN institutions, providing users with more exciting and rich information and entertainment content.

VII. More Information

For more information about the unified withdrawal function, please visit the Headline Creators Encyclopedia - MCN - Unified Withdrawal Function.

VIII. Future Outlook

Today's Headlines will continue to pay attention to the needs of micro-headline content creators, continuously optimize platform functions and rules, provide more convenient and effective services to MCN institutions, and help them achieve greater success on the Today's Headlines platform.

IX. Frequently Asked Questions

1. Why has the unified withdrawal function standard been adjusted to focus on micro-headline content?

To encourage and support more high-quality micro-headline content creation and enhance the overall quality of the platform's content ecosystem.

2. What impact will the adjusted standards have on MCN institutions?

The adjusted standards place more emphasis on micro-headline content creation. MCN institutions need to focus on the quality and quantity of micro-headline content and make corresponding operational strategy adjustments based on this.

3. How can micro-headline content readership be increased?

• Create high-quality and engaging content, focusing on content transmission and interaction.

• Utilize the platform's recommendation mechanisms to increase content exposure.

• Collaborate with other content creators to expand content influence.

4. How can an account avoid having the unified withdrawal function disabled?

• Strictly comply with platform rules and publish compliant content.

• Regularly review platform announcements to understand the latest policies and rules.

• Pay attention to account data and promptly adjust operational strategies.

5. Will the unified withdrawal function standard be adjusted in the future?

Today's Headlines will continuously optimize the unified withdrawal function standard based on platform development and user needs to better serve MCN institutions and content creators.

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