Xinba Xinxuan Group 618 Successfully Ends: Growth of 60%, with a total cargo volume of 128 million pieces

On June 17, Simbaxin, the founder of Xinxuan, was determined to complete his personal 618 closing battle with a total of 4.85 million orders, and opened the "live car" track for the first time

On June 17, Simbaxin, the founder of Xinxuan, was determined to complete his personal 618 closing battle with a total of 4.85 million orders, and opened the "live car" track for the first time. On the 18th, Xinxuan Group successfully concluded its 618 sales. It is understood that this year's 618 sales revenue increased by 60% year-on-year, with a total sales volume of 128 million units, demonstrating the power of economic recovery.

In recent years, with the rise of live streaming sales, selling cars through live streaming has become a trend. However, due to high customer prices, long decision-making cycles, and the need for offline experience, the transaction of live streaming cars has always been a challenge in the industry. Simba stated in the warm-up video that Xinxuan will move from "firewood, rice, oil, salt, soy sauce, vinegar tea" to "clothing, food, housing, and transportation" for users. In view of the demand of Wuling Motors, which has been highly praised by Xinxuan users for a long time, Simba went to the headquarters of Wuling this time to discuss the price directly with the boss, avoiding the intermediate links and various hidden consumption, and knocked down the price of each car by several thousand yuan, so as to really give users benefits.

A few days before the live broadcast, Simba revealed five selected Wuling "divine cars" one after another, reminding users who need to go to the nearby 4S store in advance to experience and select the style.

At noon on the 17th, the Simba live streaming room quickly attracted over 1 million users. Simba opened with several popular products with high user demand, calling them 'the wool of the brand' together. A red rice tablet was filmed with over 50000 units within 3 minutes of its launch, and over 400 tons of Ecuadorian prawns carrying 1000 tons of goods were once again sold out during the Simba 520 live broadcast. Data shows that this live broadcast covers multiple categories such as beauty, food, daily necessities, automobiles, and more than 60 products, with a total sales volume of over 4.85 million items and a total popularity of nearly 45 million.

The food category still performed well in this live broadcast. Among them, 550000 cases of JDB Group were photographed five minutes after it was put on the shelves, totaling 6.6 million cans. More than 120000 pieces of Yili Jindian milk were looted, totaling 4.18 million boxes. It is worth mentioning that this live broadcast featured three milk products from Yili and Mengniu brands, totaling nearly 13 million boxes, with a total sales revenue of over 40 million yuan. It once again earned the title of "Milk Brother" for users to deliver Simba.

Wuling Motors made a brilliant debut in the thousands of calls from users. Among them, the most popular Wuling Hongguang Macaron fashionable car was originally priced at 41800 yuan, but the final price was only 37000 yuan. The exciting price and fashionable style caused users to rush to buy. The subsequent Macaron Enjoyment has attracted more users. The endurance has reached 170KM, the discount is nearly 6800 yuan, and the purchase price is 40000 yuan. Many users said that "after looking at this model for a long time, they are finally willing to buy it".

Among the five cars displayed in the live broadcast room, there are three Wuling Hongguang Alternative fuel vehicle, which can not only be used as the magic tool for Baoma to pick up babies, but also the magic car for fashion to go out on the street, making young users excited. Simba has also carefully selected two practical car models suitable for family travel and even shopping, tailored to the needs of users, with discounts of nearly 5000 to 6000 yuan, to meet the daily and business needs of more users.

This live broadcast also broke the record of "live broadcast selling cars". As of the next broadcast, the number of Wuling Motors has reached more than 5000 units. According to insiders, this is equivalent to the total sales of nearly 30 4S stores in a month.

Simba stated that this is a bold attempt in the automotive industry. As long as users sit at home and "get off the car with one click", the brand directly delivers the car to their doorstep, and there is no reason to return or exchange it within seven days. They can also enjoy after-sales service from 2800 offline specialty stores.

For a long time, many automobile manufacturers have completed the closed-loop sales of automobiles through the "online+offline" approach, with online channels taking on more of the task of placing orders, and true transaction delivery relying more on offline. On the other hand, live streaming e-commerce has promoted the formation of a closed-loop online car sales system with stronger trust ties, which is undoubtedly a major breakthrough in online sales in the automotive industry. Simba stated that in the future, Xinxuan will invite major automotive brands to jointly open "online 4S stores", directly connecting with millions of users and the models they need, making car consumption more transparent.

On June 18th, Xinxuan Group 618 successfully closed. The relevant person in charge of Xinxuan Group revealed that Xinxuan Group has sold a total of 128 million units of 618 this year, with a total popularity of over 114 million, and a year-on-year increase of 60% in total sales. It is understood that during the 618 period, Xinxuan Group arranged a total of over 150 live broadcasts covering all categories, of which 16 had sales exceeding 100 million yuan, a total of 2420 cooperative brands, and a total of over 60000 SKUs. The number and quality of cooperative brands and products have been upgraded. It is worth mentioning that in 618 this year, Xinxuan heavily increased the food freshness competition and achieved initial results. The total sales of food freshness products were nearly 1.8 billion yuan, of which the sales of fresh fruit products were nearly 400 million yuan.

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