The Closure Wave of Third-Party TV Live Streaming Apps: A Game of Copyright Protection and User Rights

The Closure Wave of Third-Party TV Live Streaming Apps: A Game of Copyright Protection and User RightsIn recent years, with the rapid development of the internet, the online video industry has shown vigorous vitality, with various types of video content emerging endlessly, meeting the diverse viewing needs of users. However, the high replicability and communicability of online video dissemination have also brought about copyright protection issues, becoming a major factor restricting the healthy development of the industry

The Closure Wave of Third-Party TV Live Streaming Apps: A Game of Copyright Protection and User Rights

In recent years, with the rapid development of the internet, the online video industry has shown vigorous vitality, with various types of video content emerging endlessly, meeting the diverse viewing needs of users. However, the high replicability and communicability of online video dissemination have also brought about copyright protection issues, becoming a major factor restricting the healthy development of the industry. Recently, relevant departments in China have conducted comprehensive rectification of the online video industry, forcing the closure of a large number of third-party TV live streaming apps with copyright issues, which has sparked widespread attention and heated discussions.

I. The Rise and Fall of Third-Party TV Live Streaming Apps and User Viewing Experience

As major video websites have increased their investment in self-produced dramas and exclusive dramas, users' demand for high-quality video content has been steadily increasing. These exclusive resources can often only be viewed through legitimate channels, and some third-party TV live streaming apps have emerged, providing a large number of exclusive drama resources through pirated means, gaining popularity among users.

The rise of third-party TV live streaming apps is closely related to users' need for free access to exclusive resources. Many users, especially low-income groups and the middle class, are unable to watch exclusive dramas through paid memberships due to financial reasons, and the emergence of these third-party apps has provided them with another option. However, with the increasing awareness of copyright, relevant departments have started strengthening their efforts to protect online video copyrights, requiring major video websites to clean up pirated resources and close down illegal video live streaming platforms.

Recently, several third-party live streaming apps, including Fengxing Live and PPTV, have been forced to shut down their live streaming services due to copyright issues, causing significant impact on users' viewing lives. These apps have been the primary channels for users to watch popular dramas and variety shows, and their closure undoubtedly poses challenges to users' viewing experience.

II. Balancing Copyright Protection and User Rights: Exploring New Directions for Development

The closure wave of third-party TV live streaming apps is just a glimpse of the overall copyright protection work. In the future, relevant departments will continue to strengthen regulation of the online video industry, cracking down severely on platforms and individuals engaging in piracy and infringement. This means that similar closures may continue to occur, limiting users' viewing options. Especially for popular dramas and hit variety shows, if users cannot watch them through legitimate channels, they may have no choice but to give up, which could affect the conversion rate of paid memberships for video websites. It might also lead to video websites blindly raising prices to acquire exclusive resources, thereby increasing users' viewing costs.

Moreover, with the large-scale closure of third-party live streaming apps, the monopolistic position of video websites is strengthening, limiting users' viewing options. Some users have pointed out that although current video websites provide a large amount of genuine resources, the service quality is not effectively guaranteed, with frequent issues such as stuttering, slow loading, and a lack of personalized recommendations in terms of viewing experience. This also reflects from the side that video websites, in their monopolistic position, may not be willing to invest more in service and experience.

Therefore, finding a balance between copyright protection and user rights has become a crucial issue that all parties need to consider together.

For the video industry, it should correctly recognize the growing demand for user viewing, which actually promotes the industry's development. In terms of copyright protection, more flexible and diverse methods should be adopted, by strengthening the crackdown on piracy, guiding users to develop a rational copyright concept, and encouraging legitimate authorization at various stages to promote the formation of a healthy copyright protection mechanism.

III. Building a Healthy Development Ecosystem: Collaborative Efforts from Multiple Parties

To better balance copyright protection and user rights, a series of institutional and policy measures should be implemented to promote the diversified development of the video industry.

On the one hand, incentive policies can be used to provide support and encouragement for content creation and original works, guiding the industry to develop towards high-quality content production. On the other hand, the development of small and medium-sized video platforms can be encouraged to break the monopolistic position of leading platforms and provide more diversified viewing options for users. In the long run, this will be beneficial to the sustainable development of the entire industry and better meet the viewing desires of users at different levels and with different needs.

In terms of the institutional environment, there also needs to be complete laws and regulations to provide supporting measures. Only under a stable institutional environment can the legitimate interests of all parties be effectively protected. Currently, China has established a series of laws and regulations such as the "Copyright Law" and the "Regulations on the Protection of Information Network Dissemination Rights." In the future, relevant laws and regulations should be promptly revised and improved in accordance with the actual situation of industry development to better adapt to the characteristics of the Internet era, effectively balance the interests of all parties, and provide strong institutional guarantees for the healthy development of the video industry.

Furthermore, in terms of viewing models, users can be appropriately guided to accept the concept of paid viewing, encouraging more users to watch exclusive resources through legitimate means. In the process of promoting paid models, users can also be provided with some free space, for example, through short-term exclusive broadcasts, first-look opportunities, and other methods, allowing users to have better viewing experiences based on paid access. This will help to form a healthy viewing ecosystem, promote the prosperity of content creation, and better meet users' personalized viewing needs.

IV. Conclusion: Win-Win for Copyright and Rights, Driving Industry Development

The large-scale closure of third-party TV live streaming apps undoubtedly brings certain impact on the viewing lives of users. However, copyright protection and user rights are not antagonistic but should promote and complement each other. Only in a good copyright protection environment can more high-quality content be produced, and users' legitimate rights can be better protected.

It is hoped that in the future development of the entire industry, all parties can work together to jointly promote the development of the video industry towards a more standardized and diversified direction. From the cultivation of copyright awareness to the improvement of laws and regulations, every detail requires our joint efforts. Through everyone's collective efforts, we can certainly find a better solution to balance copyright and user rights, and inject strong impetus into the sustainable development of the entire industry.

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