"Black Myth: Wukong" Ignites Gaming Market, Driving Skyrocketing Sales of Gaming Equipment on Tmall

"Black Myth: Wukong" Ignites Gaming Market, Driving Skyrocketing Sales of Gaming Equipment on TmallThe highly anticipated domestic 3A game "Black Myth: Wukong" launched on August 20th, immediately igniting the passion of gamers worldwide. It achieved over 1

"Black Myth: Wukong" Ignites Gaming Market, Driving Skyrocketing Sales of Gaming Equipment on Tmall

The highly anticipated domestic 3A game "Black Myth: Wukong" launched on August 20th, immediately igniting the passion of gamers worldwide. It achieved over 1.5 billion yuan in sales on its first day and topped the Taobao trending search list. This much-anticipated game has not only captivated gaming enthusiasts but has also spurred a surge in the gaming equipment market.

"Black Myth: Wukong" Triggers a Wave of Hardware Demand

As the popularity of "Black Myth: Wukong" continues to soar, players' need for gaming equipment has also increased. Data shows that sales of PS5 consoles on Sony PlayStation's official flagship store on Tmall have increased by over 100% year-on-year. The consoles have consistently ranked first on the gaming equipment sales chart for four consecutive days. The i5 series of "Black Myth: Wukong" customized computers launched by Pansheng Flagship Store have also consistently topped the bestseller list. In the past week, the transaction volume of home gaming consoles on Tmall 3C digital products has increased by over 80% year-on-year.

The six most sought-after categories are PS5 game consoles, gaming laptops, DIY PCs, keyboards, mice, and gaming headsets. Brands like Sony, Pansheng, Razer, and Logitech have all experienced significant growth.

Many players are eager to inquire about hardware requirements, flooding Tmall stores with questions like "Can the PS5 run this game?" and "Is my 3070 graphics card enough?" overwhelming customer service representatives.

To ensure a smooth gaming experience, the official recommended configuration for "Black Myth: Wukong" includes:

• Intel Core i7-9700 or AMD Ryzen 5 5500 processor

• NVIDIA GeForce RTX 4080 SUPER graphics card with 16GB of memory

• 32GB system memory

• 130GB SSD storage space

• Windows 10/11 64-bit operating system

Tmall Hosts a Playtest Event to Help Gamers "Upgrade Their Arsenal"

To help gamers better prepare for their necessary "electronic gear," Tmall hosted a "Black Myth: Wukong" player playtest event on August 20th. It showcased a variety of new equipment, including Sony PS5 disc-drive consoles, computers equipped with NVIDIA GeForce RTX 40 series graphics cards, GPW2 wireless gaming mice, Asus TUF A15 gaming laptops, and SteelSeries wireless gaming headsets. These products were also listed simultaneously on Tmall's Xiaohih (Little Black Box), attracting enthusiastic reception from gaming enthusiasts.

Immense Potential in the Esports Market, Tmall Leads the Trend

Esports has become a mainstream cultural phenomenon. The number of esports users in China has reached 480 million, with a majority being young adults under the age of 34. According to Tmall data, the transaction volume of esports products on the platform exceeds 10 billion yuan, becoming a new market worth over 100 billion yuan, attracting a consumer base of 100 million.

The popularity of "Black Myth: Wukong" not only showcases the rise of domestic games but also propels the development of the esports market. As a leading domestic e-commerce platform, Tmall actively supports gamers in "upgrading their arsenal," injecting new vitality into the esports market. It is believed that Tmall will continue to lead esports consumption trends in the future, offering gamers a more premium shopping experience.

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