Hisense Partners with Real Madrid, Empowering Football with Technology: AI-Powered Viewing Experience Ushers in a New Era

Hisense Partners with Real Madrid, Empowering Football with Technology: AI-Powered Viewing Experience Ushers in a New EraOn August 28th, local time, Hisense, a global leader in consumer electronics and technology, officially announced its partnership as the official sponsor of Real Madrid Football Club (Real Madrid). This collaboration marks a joint effort between Hisense and Real Madrid to enhance the viewing experience for Real Madrid fans and football enthusiasts worldwide, delivering clearer and more immersive content

Hisense Partners with Real Madrid, Empowering Football with Technology: AI-Powered Viewing Experience Ushers in a New Era

On August 28th, local time, Hisense, a global leader in consumer electronics and technology, officially announced its partnership as the official sponsor of Real Madrid Football Club (Real Madrid). This collaboration marks a joint effort between Hisense and Real Madrid to enhance the viewing experience for Real Madrid fans and football enthusiasts worldwide, delivering clearer and more immersive content. This marks the first time a Chinese home appliance brand has become a sponsor for Real Madrid, signifying Hisense's commitment to revolutionizing sports viewing through technological innovation, ushering in a new era of AI-powered viewing across all platforms.

As one of the world's top football clubs, Real Madrid boasts a prestigious history and unparalleled strength. Since its establishment in 1902, Real Madrid has achieved numerous accolades including 15 Champions League titles, 36 La Liga titles, and 20 Copa del Rey titles. It has attracted legendary footballers like Ronaldo, Zidane, Cristiano Ronaldo, Beckham, and currently boasts renowned stars like Mbappe, Bellingham, and Vinicius Jr.

Hisense, a global leader in consumer electronics and technology, enjoys a worldwide reputation. As the global official partner of the 2024 European Championship, Hisense continuously pushes the boundaries of innovation, securing a significant position in the global television market. According to data from reputable organizations like Omdia and Ovi, Hisense ranked second globally in TV shipments in the first half of 2023 and 2024, leading in 100-inch TV sales.

Through this collaboration with Real Madrid, Hisense will leverage its superior audiovisual technology to provide Real Madrid fans with an unprecedented viewing experience. Hisense's high-end televisions will be deployed at the Santiago Bernabu Stadium in Madrid and other club facilities, creating an immersive viewing environment for fans. In addition, Hisense and Real Madrid will jointly release a limited-edition 100-inch U7 ULED television. This product, incorporating cutting-edge technology like a 120Hz refresh rate and a full-scenario AI motion mode, ensures pixel-level real-time recognition and processing for each scene, delivering a clearer, smoother, and more immersive viewing experience.

Emilio Butragueo, Real Madrid's Director of Institutional Relations, and Liu Bin, Vice President of Hisense International Marketing Company, attended the signing ceremony. As an official Real Madrid partner, Hisense's perimeter advertising will be displayed during Real Madrid matches in the 2024-2025 Spanish La Liga, further enhancing Hisense's brand exposure and influence.

Hisense has been deeply involved in sports events and IP marketing for several years. Through continuous operational deployment and investment, leveraging events like the European Championship, World Cup, and Australian Open, Hisense has effectively increased its global brand awareness. This partnership with Real Madrid is not only a strategic move for Hisense, leveraging sports marketing and focusing on key regions like Europe, the Middle East, and Africa, but also aligns with Real Madrid's vision of expanding its club's influence and forging deeper integration between technology and sports.

The collaboration between Hisense and Real Madrid will bring a new level of viewing experience to football fans worldwide and further promote the convergence of sports and technology. Moving forward, both parties will continue to deepen their collaboration, jointly creating a more technologically advanced and innovative football experience, bringing more surprises to fans globally.

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