Ronshen Refrigerator Leads the Way in Appliance "Trade-in for Upgrade" with "Freshness Preservation" Technology to Meet the Renewal Needs of More Families

Ronshen Refrigerator Leads the Way in Appliance "Trade-in for Upgrade" with "Freshness Preservation" Technology to Meet the Renewal Needs of More FamiliesAs we enter the second half of 2024, the "trade-in for upgrade" policy for home appliances has been further enhanced. Recently, the Ministry of Commerce, along with four other departments, jointly issued a "Notice on Further Promoting the Trade-in for Upgrade of Home Appliances," raising the maximum subsidy for appliance upgrades to 20%, setting a new high

Ronshen Refrigerator Leads the Way in Appliance "Trade-in for Upgrade" with "Freshness Preservation" Technology to Meet the Renewal Needs of More Families

As we enter the second half of 2024, the "trade-in for upgrade" policy for home appliances has been further enhanced. Recently, the Ministry of Commerce, along with four other departments, jointly issued a "Notice on Further Promoting the Trade-in for Upgrade of Home Appliances," raising the maximum subsidy for appliance upgrades to 20%, setting a new high. Ronshen, a leading brand in the refrigerator industry, once again leads the way: embracing the national "trade-in for upgrade" policy, it is implementing comprehensive upgrades in the first-tier markets, partnering with a lineup of star products, providing convenient upgrade service experiences, and offering numerous valuable benefits, fulfilling the pursuit of "healthy freshness living" by more families.

Trade-in for Upgrade Accelerates the Double Upgrade of Industry and Consumption

For China's home appliance industry, trade-in for upgrade is not a new concept. Looking back over a decade, the "trade-in for upgrade" policy for home appliances seized the need for market renewal, using a 10% subsidy to stimulate the popularization and initial replacement of appliances. Data from the Ministry of Commerce shows that by 2023, the number of refrigerators, washing machines, air conditioners, and other major appliances in China exceeded 3 billion units. According to the life cycle of appliances, the annual scrap rate is close to 10%, resulting in a huge demand for appliance replacement.

This latest round of "trade-in for upgrade" differs in several aspects: First, it focuses on energy-efficient products. Second, it elevates the standards for subsidized products. Only appliances with energy efficiency level two or higher can qualify for subsidies, with level one efficiency receiving a 20% subsidy and level two efficiency receiving a 15% subsidy. This clearly emphasizes support and builds a new "green, intelligent, and efficient" home appliance consumption ecosystem. This aligns with the national high-quality development policy, contributing to the cultivation of new-quality productivity and driving the deep transformation and upgrading of the home appliance industry.

Several years ago, China's home appliance industry entered an era of "both incremental and stock growth," providing ample market space for trade-in for upgrade. From the release of the "Action Plan to Promote Large-Scale Equipment Renewal and Consumer Goods Trade-in for Upgrade" by the state in March to the current record-high subsidies by the Ministry of Commerce and four other departments, "trade-in for upgrade" has become a powerful tool to activate consumer vitality and unleash consumer demand. Combined with characteristic supporting policies implemented in various regions nationwide, including Beijing, Hubei, Qinghai, Shandong, Yunnan, Hubei, Guangdong, and Hunan, the market is being fueled by top-down coordination.

Ultimately, focusing on changing user needs, we can see that with the steady rise of residents' income and living standards, China's consumer demand has shifted from quantitative satisfaction to qualitative leap, evolving from the question of "whether or not" to "how good or bad," which is the fundamental driving force behind the need for appliance upgrades. Appliance upgrades also aim for new features like energy efficiency, greenness, and personalization, truly meeting users' pursuit of a quality life.

More Families Trust Ronshen for Refrigerator Upgrades

With the implementation of the "trade-in for upgrade" policy, appliance upgrade activities have been fully rolled out nationwide, both online and offline, this year, with a surge of events. Amidst the seemingly lively appliance upgrades, consumers are becoming more rational and prudent in their pursuit of an upgraded life: When it comes to purchasing a satisfying new appliance, it's not just about the high subsidies but also about good products and quality services that deliver a high-quality living experience. This change in consumer behavior has made it difficult for some appliance brands to reap the policy benefits in this latest wave of upgrades. Because truly leading brands in the consumer trend must be backed by multiple forces, including products and services this is precisely the gene and strength that has enabled Ronshen Refrigerator to lead the industry for the past 40 years.

Deeply rooted in the refrigerator field for over 40 years, Ronshen has remained unwavering in its commitment to technology driving and user needs as the core, constantly focusing on the "high-quality experience" in response to personalized and diverse living scenarios. As one appliance dealer put it, users' choice of Ronshen for refrigerator upgrades is simple: the products are good, the quality is reliable, the technology is credible, and the services are guaranteed. For example, users can upgrade to a "freshness preservation" refrigerator with the latest technology from Ronshen for the same amount of money.

As a professional refrigerator brand with 40 years of experience, Ronshen Refrigerator has won the trust of its customers, transitioning from "winning through quality" in the past to "quality assurance" today, based on continuous investment in technological innovation and the products and services it provides due to its integrity culture. Its 2024 flagship product, the Ronshen 560WILL freshness preservation flat-embedded refrigerator, equipped with WILL Freshness Preservation 4.0 technology; the Ronshen 506 Double Clean Pro flat-embedded refrigerator, featuring "high-efficiency sterilization and deodorization in both freezing and refrigeration zones"; and its flat-embedded refrigerator product matrix, covering personalized needs such as health experiences, nutrient preservation, and home aesthetics, are all "star products" that have been well-received in the first-tier markets and are now participating in the "trade-in for upgrade" activity for refrigerators, making it possible for all users to select the ideal refrigerator that enhances their quality of life.

At the same time, users participating in the activity through official Ronshen channels can enjoy not only the upgrade subsidies but also various additional gifts, such as winning a car through online raffles, ten-year warranties, and exclusive gifts, adding excitement and surprises. For those concerned about the difficulty of transporting and disposing of old appliances, Ronshen has a solution: consumers simply need to recycle their old appliances through Ronshen's designated recycling channels to receive exclusive upgrade subsidies when purchasing new appliances, ensuring a hassle-free experience with delivery of new appliances, removal of old appliances, and enjoyment of subsidies.

It is this "combination of excellent products, high subsidies, and excellent service" that has enabled Ronshen Refrigerator to continually lead the "trade-in for upgrade" consumption trend since the beginning of this year. In a round of home appliance "trade-in for upgrade" activities launched in June, Ronshen Refrigerator achieved a nearly 10% increase in sales. Recently, Hisense Home Appliances launched its "Earth Partner Plan" for trade-in for upgrade nationwide, featuring all product categories under Hisense Home Appliances, including Ronshen, which will once again attract customers and contribute to their health and quality of life!

Highlights of the Ronshen Refrigerator "Trade-in for Upgrade" Activity

• High Subsidies: Up to 20% subsidies are available, making upgrades more affordable.

• Star Products: The entire product line participates in the activity, meeting diverse needs.

• Convenient Services: Old appliance recycling services are provided for a one-stop hassle-free experience.

• Valuable Benefits: Online raffles for cars, ten-year warranties, and exclusive gifts are available for endless surprises.

Significance of the "Trade-in for Upgrade" Policy

• Promoting Consumption: Effectively activates consumer vitality and unleashes consumer demand.

• Driving Industrial Upgrading: Guides the home appliance market towards green, intelligent, and efficient development.

• Energy Conservation and Environmental Protection: Encourages consumers to purchase energy-efficient products, reducing energy consumption.

Ronshen Refrigerator Leads the Way in Appliance "Trade-in for Upgrade" with "Freshness Preservation" Technology

Ronshen Refrigerator stands out in the "trade-in for upgrade" market as the preferred choice for many families seeking to upgrade their refrigerators, thanks to its exceptional product quality, thoughtful service, and technological innovation. Ronshen Refrigerator adheres to the principle of "better products, more credible quality, and more attentive service," providing users with a healthy and high-quality living experience.

The Ronshen Refrigerator "Trade-in for Upgrade" activity will continue. Please stay tuned to official Ronshen channels for more event information.

Keywords: Ronshen Refrigerator, Trade-in for Upgrade, Freshness Preservation Technology, Upgraded Life, Healthy Quality, Energy Conservation and Environmental Protection, Consumption Upgrading, Industry Transformation

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