Meituan Flash Sale Partners with Apple Authorized Resellers to Reach Sinking Markets with Instant Retail, iPhone 16 Series Pre-Order Now Open

Meituan Flash Sale Partners with Apple Authorized Resellers to Reach Sinking Markets with Instant Retail, iPhone 16 Series Pre-Order Now OpenOn September 10th, Beijing time, Apple unveiled its highly anticipated iPhone 16 series. Simultaneously, Meituan Flash Sale and Apple Authorized Resellers announced an upgraded instant retail partnership to provide consumers with a more convenient shopping experience

Meituan Flash Sale Partners with Apple Authorized Resellers to Reach Sinking Markets with Instant Retail, iPhone 16 Series Pre-Order Now Open

On September 10th, Beijing time, Apple unveiled its highly anticipated iPhone 16 series. Simultaneously, Meituan Flash Sale and Apple Authorized Resellers announced an upgraded instant retail partnership to provide consumers with a more convenient shopping experience. This partnership, initiated in 2020 with the release of the iPhone 12, now covers over 2,000 counties and cities nationwide, with nearly 7,000 Apple Authorized Resellers joining Meituan Flash Sale.

The head of Meituan Flash Sale's mobile phone and computer category stated that over the past few years, the partnership has deepened, achieving significant progress in county-level and sinking market coverage, as well as product supply. This year, the number of participating stores has increased by nearly 2,000, and the number of stores supporting the initial pre-order has doubled. This is also attributed to Meituan's supply assurance and fulfillment capabilities in various markets, offering consumers in counties and townships a shopping experience with delivery in as fast as 30 minutes, driving the flourishing development of instant retail for consumer electronics across all regions.

Data shows that on the day the iPhone 15 was launched last year, the fastest Meituan Flash Sale order delivery took only 10.42 minutes, located in Shangqiu, Henan. Sales in third-tier and lower-tier cities saw a 23-fold increase year-on-year. This year, Meituan Flash Sale has taken it a step further by launching a cloud warehouse pre-order mode, further upgrading supply services in sinking markets. Previously, new product pre-orders were primarily concentrated in first- and second-tier cities. However, the cloud warehouse pre-order mode enables approximately 1,000 stores in third- and fourth-tier cities to participate in pre-orders, allowing consumers to enjoy same-day delivery after pre-ordering without waiting.

To make it even easier for consumers to purchase the iPhone 16 series, Meituan Flash Sale will start pre-orders for the iPhone 16 series nationwide at numerous Apple Authorized Resellers at 8 PM on September 13th. At 8 AM on September 20th, all new products will be officially available for immediate purchase and will be supported by instant delivery from the closest store to the consumer. Additionally, during the period of new product availability, Meituan Flash Sale will support Apple Authorized Resellers in hosting brand official unboxing live streams to provide consumers with a more direct experience.

It's worth noting that the collaboration between Meituan Flash Sale and Apple Authorized Resellers has yielded positive results in live streaming partnerships. Last year, during the iPhone 15 pre-sale, nearly 30% of transactions were facilitated through live streams. This year, the two parties will further deepen their live streaming collaboration. After the new product release, Apple Authorized Resellers will launch multiple live streams, engaging in online interaction, explaining and demonstrating new product features, offering consumers a richer shopping experience.

Furthermore, Meituan Flash Sale has upgraded its new personal real-name authentication method for educational discounts, enabling educational discount benefits for various Mac and iPad products to reach university students more effectively.

The partnership between Meituan Flash Sale and Apple Authorized Resellers not only brings consumers a more convenient shopping experience but also injects new vitality into the development of instant retail for consumer electronics. As the partnership continues to deepen, it will bring even more surprises for consumers in the future.

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