A New Era for Home Services: 58daojia Insights into 2024 Industry Trends

A New Era for Home Services: 58daojia Insights into 2024 Industry Trends58daojia has recently released its new trend insights report on the home services industry in 2024, revealing the booming development of the home services market in new consumption scenarios and the growing consumer demand for high-quality services. Report data shows that in the first half of 2024, the home services sector exhibited diversified and high-frequency consumption characteristics

A New Era for Home Services: 58daojia Insights into 2024 Industry Trends

58daojia has recently released its new trend insights report on the home services industry in 2024, revealing the booming development of the home services market in new consumption scenarios and the growing consumer demand for high-quality services. Report data shows that in the first half of 2024, the home services sector exhibited diversified and high-frequency consumption characteristics. Traditional home services are no longer limited to cleaning and care but have extended into multiple life scenarios such as renting and pet care, meeting more diverse and personalized needs of consumers.

Diverse Service Needs Meet Personalized Lifestyles

Data shows that in the first half of 2024, orders for cooking and cleaning, rental cleaning, pet family cleaning, and Japanese relocation and storage services all saw significant growth. Among them, orders for cooking and cleaning services increased 11.6 times year-on-year, rental cleaning orders increased 3.3 times year-on-year, and orders for pet family cleaning and Japanese relocation and storage also achieved 2.7-fold and 1.3-fold increases respectively. These changes indicate that home services are rapidly adapting to the diversified needs of consumers and becoming an indispensable part of people's daily lives.

Young Consumers Drive New Trends in Home Services

Young consumer groups, especially the post-90s and post-00s, are particularly active in the home services market. They are more inclined to improve their quality of life by purchasing services, and enjoying and pleasing themselves has become a new consumption trend. Therefore, new services such as "on-site cooking" and "rental renovation" have emerged and quickly gained popularity among young consumers. According to statistics from 58daojia, 62% of users have experienced more than two services on the platform, and some users have used as many as 26 services in one year. The consumers with the highest appointment frequency have experienced 603 home services in one year.

"Timeliness" Becomes the New Standard for Home Services

Li Zijian, Senior Vice President of 58.com, stated that the changes in home service consumption demand are reflected in consumers' expectations for "timeliness." 58daojia data shows that in the first half of this year, 56% of cleaning and washing orders were scheduled for "same-day service." To speed up on-site services, 58daojia has undergone a series of digital upgrades, using the "58 Smart Home Service Management System" to automatically assign workers closest to the user for on-site service, truly achieving "on-demand" service.

Changes in the Composition of Home Service Workers

Li Zijian believes that changes in the composition of home service workers are an important aspect of industry change. As the home services market continues to expand and consumer needs become increasingly diversified, the professionalization of home services is also accelerating. More and more young people are breaking down traditional career biases and entering the home services industry. Currently, 58daojia has over 2 million workers on its platform. From 2021 to the first half of 2024, the proportion of workers with a junior college degree or above on the platform has increased year-on-year, with an annual increase of approximately 23%. In terms of age distribution, in the first half of 2024, the proportion of workers under 40 years old increased by 12% compared to 2021, showing a clear trend towards higher education and youth.

Platform Support to Enhance Home Service Quality

In response to the changing composition of workers, 58daojia is actively adapting. To improve the skills and professional ethics of workers, 58daojia has implemented strict qualification verification mechanisms and a "100% pre-job training" system and has built a "teaching, evaluation, and employment" home service training system. At the same time, considering the fact that young workers prefer online teaching methods, the platform has also launched dual-teacher classrooms, online courses, and other digital teaching models to help workers achieve career development and income growth.

Regulation of Emerging Home Service Fields to Ensure User Experience

Li Zijian pointed out that in recent years, the demand side of home services has also undergone major changes. The public's demand for home services has become increasingly refined, with new home service fields such as organizers and hourly childcare providers emerging. However, due to the lack of targeted industry regulations for these sub-fields, they often experience chaos.

To regulate emerging home services, Li Zijian emphasized that due to the non-standardized nature of home services, users often find it difficult to find the right home service provider in one step, so they place more value on the platform's backup plan and experience guarantee. To improve the overall quality of home services, it is necessary to strengthen training and supervision of workers, promoting the development of home services towards professionalization and standardization. To this end, platforms such as 58daojia have already taken a series of measures, including establishing strict worker qualification verification mechanisms, implementing a "100% pre-job training" system, etc., to enhance the professional skills and professional ethics of workers.

Future Outlook: Continued Deep Cultivation of the Home Service Market

Looking ahead, Li Zijian stated that 58daojia will continue to cultivate the home services market, continuously optimizing service capabilities and consumer experience, to create a more comfortable and reliable home service consumption environment for consumers. At the same time, the platform will continue to promote the professionalization of home services, contributing to the high-quality development of the industry.

Driven by both technological innovation and consumption upgrades, home services are ushering in a new era of development opportunities. In the future, as the home services market continues to expand, the platform's digital upgrades, the improvement of worker quality, and the improvement of industry regulations will make home services more convenient, efficient, and reliable, better meeting the growing and diversified needs of consumers.

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