Mid-Autumn Festival Sees Surge in Courier Volumes: Specialty Mooncakes Sell Like Hotcakes, Trade-In Programs Boost Appliance Market Peak Season

Mid-Autumn Festival Sees Surge in Courier Volumes: Specialty Mooncakes Sell Like Hotcakes, Trade-In Programs Boost Appliance Market Peak Season Data monitored by the State Post Bureau reveals that during the Mid-Autumn Festival holiday period this year (September 15-17), the national postal and express delivery industry operated smoothly overall, receiving 1.307 billion packages, an average daily increase of 35

Mid-Autumn Festival Sees Surge in Courier Volumes: Specialty Mooncakes Sell Like Hotcakes, Trade-In Programs Boost Appliance Market Peak Season

Data monitored by the State Post Bureau reveals that during the Mid-Autumn Festival holiday period this year (September 15-17), the national postal and express delivery industry operated smoothly overall, receiving 1.307 billion packages, an average daily increase of 35.4% compared to the same period last year. Deliveries reached 1.407 billion packages, a year-on-year increase of 45.7%.

The data indicates that the significant increase in express delivery packages during the Mid-Autumn Festival is closely linked to the strong consumer demand during the holiday. Specialty mooncakes from across the country have gone viral, sparking a sales boom. From the "Provincial Medical Mooncake" of Guizhou Provincial People's Hospital to the Shanxi intangible cultural heritage snack "Empty Shell Mooncake," and the century-old brand "Master Lu" mooncakes, mooncakes with unique characteristics met the needs of different consumers, also driving the prosperity of the express delivery industry.

Besides mooncakes, the demand for express delivery of seafood, fruits, and other products has also reached a peak in September. As people's living standards rise, the demand for fresh ingredients is also increasing, and express delivery services provide consumers with convenient purchasing channels.

It is worth noting that since entering September, the implementation of trade-in programs across the country has also brought new opportunities for the express delivery industry. The home appliance market has entered the golden September and silver October peak season, and people are choosing to trade in their old appliances for upgrades. To meet this market demand, express delivery companies are actively exploring "trade-in + recycling" services to support the trade-in of durable consumer goods.

Express delivery companies actively explore new service models, not only meeting consumers' diverse needs but also creating new growth points for their own development. With the continuous emergence of consumer upgrades and new consumption models, the express delivery industry will continue to play a crucial role in promoting economic development.

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