In recent days, many mobile phone manufacturers have announced discounts and promotions for their phones during the 618 period.Open shopping apps such as Taobao and JD

In recent days, many mobile phone manufacturers have announced discounts and promotions for their phones during the 618 period.

Open shopping apps such as Taobao and JD.com, and the open screen advertisement isThe price reduction promotion for iPhones, some models are thousands of yuan cheaper.

Given the overall decline in smartphone sales, Apple, which is usually very arrogant, can only achieve sales or a certain market share through price reductions.

But behind the rush of price cuts among mobile phone manufacturers is:Users are increasingly unable to change their phones

Manufacturer: Mobile phones sold at a low price

Netizen: Not interested

Compared to the performance of e-commerce platform 618 in recent years, this year's iPhone 14Very likelyWill become the top selling single item.

For the entry-level version of iPhone 14, despite negative reviews online,For example, low configuration, poor signal, etc., but as long as Apple slightly lowers its price, the iPhone 14 will become the top selling single product on multiple platforms.

(Below is the 2022 618 item sales ranking list)

In terms of price reduction, besides Apple being very diligent, domestic phones have not fallen behind at all.

Currently, some mobile phones haveDiving 31.9%.

Xiaomi 12SPro(8+128G) Reduced from 4699 yuan to current 3199 yuan

618Very likelylower limit.

618P60.

P60 Art.P60 Pro12GB+256GB6488.

Overall sales have declined! Are the manufacturers panicking?

According to data released by International Data Corporation (IDC),2023 6,544 11.8%.

The reason why mobile phone manufacturers are frantically lowering prices is.

Enterprises usually plan in advance based on the situation of the previous year. If the market situation changes and the shipment volume falls short of expectations,It may cause phone manufacturers to pile up a large amount of inventory,

Global market performance is even worse!

According to market data research reports,2023Q12.80214%.22%.

This year's competition is particularly fierce,At the beginning of this year, mobile phone manufacturers began to fight against each other.oppo.2023260%oppo.

618.

Mobile user: I'm lying flat

#Why don't young people switch to new phones#.

I am thinking why we, as users, are throwing this issue at us!!! Why don't mobile phone manufacturers find their own reasons for not being able to sell?

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According to a 2021 market research agency report, the average replacement cycle for Chinese mobile phone users is28 months; In 2022, the replacement cycle for smartphones will be long43 months.

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According to data from Couterpoint, the average selling price of smartphones worldwide in 2018 was $272, while the average selling price of smartphones worldwide in 2021 was $308.

2000.

Mobile phones cannot be sold, homogenization is too severe

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