How did the once navigation leader push himself into despair, now that no one is interested?

Do you usually use navigation when going out? Which navigation company are you using? Baidu? Kailide? Gao De? Or something else? Navigation has actually become a necessary tool for many people to go out, especially after the rise of the "Beidou", the accuracy of navigation has been greatly improved, which also makes many people rely more on navigation when going out.However, in recent years, the life of navigation manufacturers has not been easy

Do you usually use navigation when going out? Which navigation company are you using? Baidu? Kailide? Gao De? Or something else? Navigation has actually become a necessary tool for many people to go out, especially after the rise of the "Beidou", the accuracy of navigation has been greatly improved, which also makes many people rely more on navigation when going out.

However, in recent years, the life of navigation manufacturers has not been easy. I don't know if you still remember the "leader" of the navigation industry, Kailide. Once upon a time, its market share reached 77%, and its precise navigation services have left Baidu, Gaode, and others behind. However, I don't know when Kailide suddenly disappeared, and few friends around me have used this navigation software. What the hell is going on here?

The most crucial thing is the development of the internet and the popularization of smartphones. Baidu and Gaode quickly seize the navigation market by providing free and personalized navigation services. Users only need to download apps on their phones to use them for free. Not only can they enjoy navigation services at any time, but they can also choose voice packs and routes according to their needs.

Kailide's transformation has been relatively slow. When the internet world arrived, they were not able to transform in a timely manner. The charging and closed mode made many loyal users choose to leave. After all, being able to use navigation for free on their phones is much better than Kailide, which has to pay for regular upgrades to purchase specialized devices.

In addition, if Kailide can quickly "wake up", adjust its business model, and make good use of the mobile internet, according to their strength and heritage, they will definitely not fall behind. However, they seem to have little confidence in this. Although they have also launched a mobile version app in the later stage, it is a single feature and rough interface, which has no advantage compared to Baidu and Gaode. The upgrade is also very slow, and still requires paying for upgrades, Over time, it is reasonable for other manufacturers to seize the market, as no one is willing to spend money and enjoy poor service.

The ecosystem is also a major weakness of Kailide. In addition to its own navigation, Baidu also has ecological apps such as Baidu Search and Baidu AI; Gaode also has ecological businesses such as Alibaba e-commerce and payment; Not to mention Tencent, QQ and WeChat are tools that almost everyone can't do without. Compared to them, Kelide, which has navigation as a feature, has no competitiveness at all, and being eliminated will become a matter of time.

Kailide Navigation was established relatively early. At first, they were not engaged in navigation, but in surveying and mapping work. Three years after its establishment, in 2000, Kailide began to enter the field of navigation and became the first private enterprise in China with Grade A surveying and mapping qualifications in 2005. At that time, Kailide could be said to be quite impressive. Their navigation products had very high accuracy, and they could also independently optimize travel routes with great accuracy, At that time, it could be said that it was very advanced.

At that time, Kailide was very enthusiastic about research and development and established a national high-tech enterprise. In 2014 alone, their revenue exceeded 200 million yuan, and their position was unshakable. In the early days, navigation was mostly installed in cars, and if you wanted to upgrade, you had to go to the relevant store for a paid upgrade, and Kailide was no exception. The biggest advantage of this design was stable signal. It should be noted that the domestic mobile network traffic was very expensive at that time, and using the navigation app on the phone would incur a lot of costs, and the memory in the early stages of smartphones was very valuable, This is also an important reason why everyone chose Kailide at that time.

The times are always advancing. Whether it was the Kailida, Nokia, or Motorola back then, they did not make timely changes at the dawn of the Internet era, causing themselves to gradually fade out of the market. What can we summarize from the decline history of Kailida Navigation?

The first point is user centered. No matter what product is produced, it is intended for users to use. Every user is willing to use high-quality and cheap services. Kailide once had a large number of loyal users with its unique advantages, but later lost its original intention, went it alone, and ignored the user's feelings.

The second point is technology. Only by holding the core technology in one's own hands, continuously increasing research and development efforts, and constantly innovating, can Kelide have a say in the market and have the opportunity to maintain a stable foothold. However, Kelide did not continue its emphasis on research and development advantages, stuck to its laurels, and ultimately was replaced by more advanced intelligent technology. It can be said that Kelide's existence today is inevitable.

What is everyone's opinion on the once navigation leader, now that no one is interested, Kailide has pushed himself to the brink? What navigation software do you usually use?

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