Hisense Middle East & Africa R&D Center Officially Opens: Deepening Market Presence and Driving Regional Development

Hisense Middle East & Africa R&D Center Officially Opens: Deepening Market Presence and Driving Regional DevelopmentHisense's Middle East & Africa R&D Center, located in Dubai, has officially opened, marking a new phase in the company's deep-rooted presence in the region. This is Hisense's first comprehensive R&D center in the Middle East & Africa, encompassing research and development for products like air conditioners, television sets, refrigerators, and washing machines

Hisense Middle East & Africa R&D Center Officially Opens: Deepening Market Presence and Driving Regional Development

Hisense's Middle East & Africa R&D Center, located in Dubai, has officially opened, marking a new phase in the company's deep-rooted presence in the region. This is Hisense's first comprehensive R&D center in the Middle East & Africa, encompassing research and development for products like air conditioners, television sets, refrigerators, and washing machines. The center also plans to undertake projects focused on improving energy efficiency and environmental sustainability.

As one of Hisense's fastest-growing markets globally, the Middle East & Africa region encompasses 74 countries, covering a population of 1.478 billion. This presents significant potential for development. Hisense's Dubai R&D Center aims to leverage its comprehensive R&D capabilities to offer higher-quality products and services to the local market. It will also serve as a training academy for regional sales and service teams as well as partners.

Hisense Group Chairman, Mr. Jia Shaoqian, stated, "The establishment of the Hisense Middle East & Africa R&D Center signifies Hisense's long-term commitment to Dubai and the Middle East & Africa region. It also reflects our determination to provide higher-quality products and services by staying closer to our customers." This year, Hisense's Middle East & Africa regional income is expected to exceed 10 billion yuan, reflecting an 18% year-on-year growth, demonstrating the company's strong momentum in the region.

Hisense has also achieved notable results in brand development. This year, Hisense became the official sponsor of the renowned football club, "Real Madrid," further enhancing its brand influence in the region. The opening ceremony also included a groundbreaking ceremony for Hisense's Egyptian factory.

Mr. Jia Shaoqian remarked, "Hisense is also rapidly expanding its presence in countries like Nigeria, Angola, Algeria, and Morocco, collaborating to establish multiple production lines or new factories." These production lines and factories will not only manufacture home appliances but also include B2B products such as automotive electronics. Hisense's subsidiary, San-en Corporation, recently invested nearly 200 million yuan to establish a new factory for automotive air conditioning products in Tangier, a port city in Morocco. This factory will provide thermal system solutions for both new energy vehicles and traditional gasoline vehicles, supporting the development of Morocco's automotive industry.

Hisense has always adhered to the principle of deep market cultivation, striving to establish a complete system of R&D, production, marketing, supply chain, and customer service in every market to better serve local markets and consumers. Currently, Hisense has established 36 industrial parks and production bases globally, 26 research and development institutions, and 64 overseas companies and offices, forming a preliminary global "5+1" regional center layout encompassing Europe, America, ASEAN, Middle East & Africa, Asia Pacific, and China.

The official opening of the Hisense Middle East & Africa R&D Center marks a new stage in the company's strategic layout in the region. In the future, Hisense will continue to cultivate the Middle East & Africa market, delivering a better life for local consumers through innovative technology and high-quality products, while also contributing significantly to regional economic development.

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