Alibaba International Station introduces new technology to enable foreign trade workers to start broadcasting at their workstations

Global Network Technology Comprehensive Report: On June 27th, data released by Alibaba International Station showed that the opening hours of each day in May this year increased by 66% year-on-year, and the number of overseas viewers increased by 186% year-on-year. The popularity of this round of cross-border live streaming is related to a series of new technologies applied behind it

Global Network Technology Comprehensive Report: On June 27th, data released by Alibaba International Station showed that the opening hours of each day in May this year increased by 66% year-on-year, and the number of overseas viewers increased by 186% year-on-year. The popularity of this round of cross-border live streaming is related to a series of new technologies applied behind it. Since the beginning of this year, in order to further adapt to the characteristics of B-type cross-border live streaming, Alibaba International has launched a series of new technologies and emerged with simpler workstation live streaming and other new models.

It is understood that this series of new technologies includes: a "time compass" that can help foreign trade enterprises find the most suitable broadcasting time period; Convenient "click to inquire" for overseas buyers; There are also reception bell notifications, explanation video slicing, and so on. The newly launched "click and inquire" function makes live streaming interaction simpler. Overseas buyers can directly click on the displayed products on the screen when watching the live broadcast, and at the same time, the anchor will provide real-time "induction" explanations.

In addition, the International Station will also launch a "voice to subtitle and translation" function in the near future, which will convert merchant voice into subtitles in real-time in the live broadcast room, making it easy for buyers to understand and supporting multilingual translation. Liu Jinyang, the head of cross-border live streaming business at Alibaba International Station, said, "In the field of cross-border live streaming, one thing Alibaba International Station has always adhered to is to use new technologies to make this real-time interaction that spans mountains and seas simple and efficient

New technologies have gradually lowered the threshold for cross-border live streaming, and a new model of "workstation live streaming" has emerged on Alibaba International Station. Foreign trade salespeople can start broadcasting and receive global customers on Alibaba International Station from their workstations.

Liu Jinyang introduced that workstation live streaming, in short, can start broadcasting during the workstation office process. Foreign trade merchants do not need to carefully arrange the live streaming room or prepare content scripts, but only provide online reception services during working hours.

After overseas buyers browse the product details page and enter the live broadcast room, the foreign trade salesperson opens the camera, introduces the selling points of the product through real-time interaction, improves order conversion efficiency, and reduces the customer acquisition cost of a single seller. It can be said that the salesperson can 'run' global customers by simply opening their phone at the workstation, reducing costs and increasing efficiency for the merchant's foreign trade business

At present, there are already merchants taking the lead in live streaming at the workstation on Alibaba International Station. As one of the earliest companies to test cross-border live streaming with international stations, Shenzhen Shuoteng Technology Co., Ltd. has specially developed a live streaming all-in-one machine. Now, the 9 salespeople who participate in the live broadcast of Shuoteng can start the broadcast with just one click by turning on the device every day when they arrive at the workstation. One person can complete the live broadcast that originally required five or six people to collaborate.

From the previous design scripts to attract traffic, we now rely more on customers coming in for inquiries. We can interact in real-time and quickly establish trust, "said Luo Chang, CEO of Shenzhen Shuoteng Technology. The original cross-border e-commerce graphic and text model has been transformed into video interactive communication, which is becoming a trend.

In the context of cross-border live streaming, small and medium-sized foreign trade enterprises on Alibaba International have started to negotiate business and obtain orders online more simply and efficiently.

In January and February of this year, we unexpectedly received over 9000 inquiries from overseas buyers through cross-border live streaming, and now the average number of viewers per session has reached over 1000, "said Wu Xinhe, Marketing Director of Shenzhen Maiwei Times Technology Co., Ltd., who started working on cross-border live streaming this year. Relying solely on Alibaba International's cross-border live streaming, Maiwei has developed more than 100 new customers this year and has also negotiated agents in the United States and other regions, This efficiency is at least twice as fast

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