VIA: There is no road in life that goes for nothing

Live e-commerce, as Weiya's favorite career, once compared e-commerce anchors to building a bridge that connects merchants and fans on both sides. The bridge cannot be broken, and she cannot stop spinning

Live e-commerce, as Weiya's favorite career, once compared e-commerce anchors to building a bridge that connects merchants and fans on both sides. The bridge cannot be broken, and she cannot stop spinning. In an interview with China Entrepreneur earlier, she also said, "It's not that success is important to me, but that I have a clear conscience about this matter. I have to be worthy of myself

In fact, apart from her work, Viva's words and actions are also conveying inspiring positive energy to the outside world. During the epidemic, Weiya and her team donated to Wuhan; The online discussion about some of her honorary titles has also won a unanimous answer: she deserves it.

And all of these results can be answered from her past experiences.

In 2001, Weiya began working as a clothing guide in Beijing, where the market environment was difficult and competition was fierce. Every morning, I wake up at 3:30 am, go to work at 6 am, and at my peak, I shout for 12 hours continuously, in a place with only a rudimentary roof that cannot withstand the harsh cold and heat.

In 2008, she transformed into a Taobao e-commerce company and never understood traffic or operations, whether to sell or ship. She went on to break up with partners to pay compensation, and then increased sales but failed to keep up with quality. Weiya has been working hard, but has been losing money.

On the Double Eleven Festival in 2015, Weiya sold 10 million yuan in sales, but even if they put in all their efforts without experience, they still couldn't complete the construction period, let alone do quality control. In the end, they were fined and refunded, but instead lost 3 million yuan.

After doing live streaming, Weiya spends at least 330 days a year on live streaming, and when busy, she only sleeps for two hours for several consecutive days. Whether in terms of physical strength or mental strength, she has already defeated 90% of people who can handle it.

Moreover, in addition to working hard, she is also very daring to try and do it.

In 2003, a large number of clothing stores were closed under the epidemic, and Weiya decided to open her own store. In 2008, under the stimulation of customers watching offline versions but shopping online, Weiya felt the threat of online shopping. After focusing on the convenience of online shopping and the potential to become a future trend, she resolutely closed physical stores and transformed into a Taobao online store.

In 2016, Taobao Live was just starting to do, and when she invited Weiya, she saw the trend of pan live streaming and the potential drainage effect of Taobao Live, so she invested heavily. In the official qualifying competition, I carefully studied the rules and selection, and won the sales championship in one fell swoop.

Weiya became popular due to live streaming, but she actually accumulated a lot of experience before.

In her early years, she worked as a fashion guide and developed Weiya's sales skills. At the same time, she has also laid a solid foundation in the clothing industry by understanding everything from the fabric layout and craftsmanship process of clothes to aesthetic matching and differentiation exploration.

In 2003 and 2008, I opened my own store twice, involving various aspects such as positioning, traffic, operations, supply chain, product selection, factory docking, and team management. The countless experiences of stepping on the pit made Viya very clear about each of them. From 2005 to 2008, Viva worked as a singer for several years. It may seem like an unrelated experience, but it has honed her camera sense and expressive power.

If you look back, the three experiences of clothing guides, Taobao online stores, and singers and artists combined are simply tailored for Taobao live streaming. Weiya did indeed catch the good time, but the premise is that she has already created her own unique opportunity through her accumulation in the past few years.

For nearly 20 years, she has actually been working on clothing, taking every step steadily. However, the form is changing according to the times, and the patterns and categories are constantly expanding and developing. In the past 20 years, the trend has far exceeded that of Taobao online stores and Taobao live streaming. She has only stepped on the trend related to her.

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