iQiyi and Hongguo Short Videos Announce Deep Strategic Partnership to Usher in a New Era of High-Quality Micro-Short Series

iQiyi and Hongguo Short Videos Announce Deep Strategic Partnership to Usher in a New Era of High-Quality Micro-Short SeriesOn January 13th, at the "High-Quality Micro-Short Series Industry Development Exchange Conference," iQiyi and Hongguo Short Videos officially announced a deep strategic partnership. The two parties will collaborate comprehensively across multiple areas, including IP joint development, co-production, and finished content licensing, with a shared commitment to producing more high-quality micro-short series

iQiyi and Hongguo Short Videos Announce Deep Strategic Partnership to Usher in a New Era of High-Quality Micro-Short Series

On January 13th, at the "High-Quality Micro-Short Series Industry Development Exchange Conference," iQiyi and Hongguo Short Videos officially announced a deep strategic partnership. The two parties will collaborate comprehensively across multiple areas, including IP joint development, co-production, and finished content licensing, with a shared commitment to producing more high-quality micro-short series.

This collaboration marks a new stage of development for the micro-short series industry, signifying that industry resource integration and experience sharing will become a major trend. With the explosive growth of the micro-short series market, integrating diverse resources and enhancing content quality to promote healthy industry development has become a common industry consensus. The strong alliance between iQiyi and Hongguo Short Videos will undoubtedly inject strong impetus into achieving this goal.

Yang Haitao, Senior Vice President of iQiyi, stated at the conference that iQiyi has comprehensively deployed a rich content format encompassing both long-form and short-form content, actively embracing the micro-short series market. In the future, iQiyi will deeply cooperate with Hongguo Short Videos, leveraging their respective strengths to promote the creation of high-quality micro-short series and jointly foster healthy industry development. Yang Haitao emphasized that this partnership is not merely a simple resource integration but a strategic collaboration based on shared values and development goals, aiming to create benchmark works in the micro-short series field through complementary advantages and to bring audiences a more exciting audio-visual experience.

Le Li, Chief Editor of Hongguo Short Videos, stated that Hongguo Short Videos has been committed to establishing long-term and stable cooperative relationships with more institutions possessing rich film and television production experience, jointly exploring the limitless possibilities of high-quality micro-short series creation and actively striving to improve the overall level of the entire micro-short series industry. Le Li pointed out that Hongguo Short Videos' goal is not merely to pursue quantitative growth but to focus more on improving content quality. They hope to collaborate with powerful platforms like iQiyi to jointly create more high-quality micro-short series with both artistic and market value. He further emphasized that Hongguo Short Videos will continue to increase investment in high-quality micro-short series, relentlessly raising the industry's ceiling.

This collaboration extends beyond iQiyi and Hongguo Short Videos, reflecting the industry's overall emphasis on the creation of high-quality micro-short series. At the exchange conference, Hongguo Short Videos also announced that it has secured five high-quality micro-short series collaboration projects with several heavyweight media and institutions, including China Central Radio and Television's CNR Video, Beijing Radio and Television Station, and Jiangsu Radio and Television Station. This further confirms the industry's demand for high-quality content and recognition of the Hongguo Short Videos platform. These collaborative projects cover various themes and genres, providing audiences with more diversified choices.

To better support the creation and dissemination of high-quality micro-short series, Hongguo Short Videos also announced an upgrade to its "Guo Ran Plan," transforming it into an industry-wide collaborative plan for high-quality micro-short series. The upgraded "Guo Ran Plan" will provide more comprehensive support, including financial production support and post-launch traffic support reaching tens of millions. This initiative fully demonstrates Hongguo Short Videos' emphasis on high-quality content and its practical actions in promoting high-quality industry development. By providing more sufficient financial guarantees and broader promotional resources, Hongguo Short Videos hopes to encourage more outstanding creators to participate in the creation of high-quality micro-short series, bringing audiences more artistic and aesthetically pleasing works.

The deep collaboration between iQiyi and Hongguo Short Videos, along with the upgrade of Hongguo Short Videos' "Guo Ran Plan," signifies that the micro-short series industry is moving towards a more professional, standardized, and high-quality direction. This not only helps to improve the overall quality of micro-short series but also attracts more viewers and promotes the sustained and healthy development of the micro-short series market. Both parties will fully leverage their respective advantages to conduct in-depth cooperation in content creation, resource integration, and market promotion, jointly exploring the limitless possibilities of high-quality micro-short series.

The significance of this collaboration lies not only in the strong alliance between the two companies but also in its establishment of a positive example for the entire micro-short series industry. It demonstrates that only through resource integration, complementary advantages, and collaborative efforts can the micro-short series industry move towards a more mature and prosperous stage. In the future, more similar collaborations are expected, jointly creating a more prosperous micro-short series ecosystem. The cooperation between iQiyi and Hongguo Short Videos will undoubtedly become a significant milestone in the development history of the micro-short series industry, guiding its future direction. Both parties will work together to bring audiences more exciting and refreshing high-quality micro-short series works. This collaboration also provides a benchmark for other platforms, indicating that the micro-short series industry will usher in even more vigorous development in the future. Through resource integration, joint creation, and the unwavering pursuit of high-quality content, the micro-short series industry is bound to usher in a brighter future.

This collaboration also highlights the importance of high-quality content. In today's era of content oversaturation, only truly high-quality, creative, and valuable content can stand out in the market and gain audience recognition and favor. The collaboration between iQiyi and Hongguo Short Videos is the best interpretation of this concept. They will work together to create more high-quality micro-short series that meet audience needs and have market competitiveness, bringing viewers a richer audio-visual experience. This is not only the responsibility of the two companies but also the common mission of the entire micro-short series industry.

Through this collaboration, iQiyi and Hongguo Short Videos will further drive innovation and development in the micro-short series field, injecting new vitality into the industry. The in-depth cooperation between the two parties in content creation, technical support, and market promotion will effectively improve the overall quality of micro-short series, attract more viewers, and promote the healthy development of the industry. This is not only a significant strategic collaboration for the two companies but also has milestone significance for the entire micro-short series industry. In the future, we look forward to seeing more similar collaborations, jointly promoting the micro-short series industry towards a more brilliant future.

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