WeChat's 2025 Spring Festival Data Report: A Billion+ Custom Red Packet Covers, Rich Online Festive Atmosphere

WeChat's 2025 Spring Festival Data Report: A Billion+ Custom Red Packet Covers, Rich Online Festive AtmosphereOn February 5th, the WeChat team released their 2025 Spring Festival data report, "Cyber Festive Flavor in WeChat." Based on data collected from Chinese New Year's Eve to the fifth day of the festival, the report vividly portrays an online scene brimming with festive cheer

WeChat's 2025 Spring Festival Data Report: A Billion+ Custom Red Packet Covers, Rich Online Festive Atmosphere

On February 5th, the WeChat team released their 2025 Spring Festival data report, "Cyber Festive Flavor in WeChat." Based on data collected from Chinese New Year's Eve to the fifth day of the festival, the report vividly portrays an online scene brimming with festive cheer. The data shows that sending WeChat red packets has become an undisputed online New Year's tradition, and this year's newly launched custom red packet cover feature ignited users' creativity.

Red Packet Covers: Billions Created, Reaching Nearly 400 Million Users

Data shows that during the Spring Festival, WeChat users created over 100 million custom red packet covers, and approximately 390 million people received red packets featuring these creative designs. This number fully demonstrates users' pursuit of personalized expression and festive atmosphere, and confirms the important role of WeChat red packet greetings in social interaction. This novel custom red packet cover feature not only enriched the ways red packets can be expressed but also provided users with greater participation and creative space, successfully merging traditional offline customs with online interaction and opening a new chapter in New Year's social activities. This reflects WeChat's accurate grasp of user needs and the pursuit of personalized expression and festive atmosphere in the digital age. This wave of custom red packet covers undoubtedly added a technological and fun element to this year's Spring Festival.

WeChat Blue Packet's Spring Festival Debut: A Surge in Gift-Giving

In addition to red packet covers, WeChat Blue Packets made their debut this Spring Festival, with gameplay continuously updated before the holiday, further enhancing user interaction. The report shows a surge in "gift-giving" demand among WeChat users during the festival. The three provinces that received the most gifts were Guangdong, Shandong, and Zhejiang. This might be related to the economic development level and consumption habits of these regions, suggesting that people place greater emphasis on emotional expression and maintaining interpersonal relationships during the holiday.

Booming Beauty Economy: Pre-Festival Consumption Soars

"Having a beautiful New Year" has become a consensus for more and more people. The report shows that in the week leading up to the Spring Festival, consumption in the beauty industry, including hairdressing, manicures, and eyelash extensions, exploded, with WeChat Pay transactions increasing by 29% year-on-year. Shanxi Province saw the fastest growth in beauty industry search volume, reaching 34%. This indicates a growing pursuit of personal image and quality of life, reflecting the booming beauty economy. This data provides important market insights for related industries and suggests that the beauty economy will continue to maintain strong growth momentum.

WeChat Sports: Southerners Prefer Outdoor Activities

People's activity patterns during the Spring Festival also showed regional differences. WeChat Sports data shows that WeChat Sports users accumulated over 12.6 trillion steps during the holiday. Notably, due to differences in climate between North and South China, southerners were more inclined to outdoor activities, averaging 1,190 more steps per day than northerners. This phenomenon reflects differences in lifestyle and culture between different regions. This data indirectly reflects people's emphasis on healthy living during the holidays and the influence of different regional cultures on lifestyles.

WeChat Reading: Significant Differences in Reading Preferences Between North and South

In addition to outdoor activities, reading became an important way for many to recharge during the holiday. Data from the WeChat Reading platform shows that there are differences in reading preferences between the north and south. Northerners prefer to read literature and history books, while southerners prefer economics, finance, and personal growth books. This difference may be related to the cultural background and educational traditions of the north and south, and also reflects the diversified needs of people in reading choices. This data provides valuable reference for the publishing industry, helping them better understand reader needs and launch more accurate and popular books.

WeChat Video: Festive Content Goes Viral, North-South Customs Differ Clearly

Recording life through short videos has become a trend. During the Spring Festival, festive content became a hot topic for video creators on WeChat Video. Data shows that during the Spring Festival, 2.75 million videos related to "fireworks" were posted on WeChat Video, allowing netizens from different regions to enjoy the same electronic fireworks show online.

The content created by creators in the north and south reflects regional customs to a certain extent. Southern creators' works contain more "Yingge Dance" elements, reflecting the unique regional cultural characteristics of the south; for northern creators, "dumplings" take center stage, fully demonstrating northerners' love for dumplings. However, regardless of regional differences, traditional customs such as "lucky money, staying up late, the Kitchen God, and setting off firecrackers" remain an unchanging theme of the Spring Festival, spanning the north and south, connecting people's shared festive memories. This reflects the continuity and vitality of traditional culture, and even in the digital age, traditional culture still occupies an important position in people's lives.

Summary: Traditional Festive Flavor in the Digital Age

WeChat's 2025 Spring Festival data report, "Cyber Festive Flavor in WeChat," showcases the new ways people celebrate the Spring Festival in the digital age. From custom red packet covers to WeChat Blue Packets, from online gift-giving to online reading, from WeChat Sports to WeChat Video recording, people are enjoying the convenience brought by technological progress while inheriting and continuing traditional culture. The data presented in the report not only reflects people's behavior and consumption trends during the festival but also provides a new perspective for understanding traditional culture in the digital age. This data also provides valuable reference information for various industries, helping companies better grasp market trends and develop more effective marketing strategies. In the future, with the continuous advancement of technology, people's ways of celebrating the Spring Festival will become more diversified, but the essence of the festive atmospherefamily reunion and joyous harmonywill never change. This report is not only a data report, but also a vivid epitome of the changes of the times and cultural inheritance.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])