Wen | Five Year TreasureEditor | Five Year TreasureBefore reading this article, we sincerely invite you to click on itFollow, which not only facilitates your discussion and sharing, but also brings you a different sense of participation. Thank you for your supportprefacestayIn the 1980s, television could be considered a "luxury item",Having a TV set at home indicates that the family has good financial conditions

Wen | Five Year Treasure

Editor | Five Year Treasure

Before reading this article, we sincerely invite you to click on itFollow, which not only facilitates your discussion and sharing, but also brings you a different sense of participation. Thank you for your support

preface

stayIn the 1980s, television could be considered a "luxury item",Having a TV set at home indicates that the family has good financial conditions.

In the 1990s, television began to become popular, and more and more small families had televisions.

Entering the 21st century, television has become one of the common household appliances,TV programs are becoming increasingly diverse.staySome young families do not even purchase a TV and can directly connect to a projector to watch online programs and videos, which is very convenient.

stayInstead, they began to engage in fraud against consumers and resorted to various tactics to "trap" their money.

01

In recent years, TV manufacturers mainly produce Smart TV. Compared with ordinary TV sets, TV manufacturers can connect to the network,cancanstaycan

canstayMany people have also replaced their televisions at home with the latest smartphones.

staystayThe sense of use is getting worse and worse. For example, many people turn on Smart TV, not immediately entering the homepage, butYou need to watch a 15-30 second advertisement first, and sometimes after watching a segment, you also need to watch a short segment of the advertisement to enter the target page of the drama.

After turning on the TV, I didn't do anything, just watching advertisements wasted dozens of seconds. Don't look at how few tens of seconds there isn't much time,stay

There are also a variety of charging items. Open Smart TV, and you can see that it has a lot of resources for TV dramas, variety shows, and movies, butMost resources require a fee,Sometimes watching a TV drama or movie costs a few yuan.

If you want to see all the resources, you can activate VIP services,Pay ten or dozens of yuan per month to watch the TV programs inside. But I remind you that TV members are only for some TV programs. If they want to watch children's programs, sports programs and other types of programs, they need to open corresponding channels.

vipcanstayvipThere are different levels such as gold VIP, platinum VIP, and star diamond VIP,The monthly or annual fees paid by different levels vary, and the service permissions enjoyed also vary.

Since the rise of TV VIP, some Smart TV charges have become more and more outrageous,For example, news broadcasts require viewers to have a membership before they can watch them. Without a membership, they cannot watch them.

Many viewers did not expect that one day they would have to pay for watching news broadcasts, which is outrageous?

Of course, Smart TV is not free, but it is very old programs or TV dramas,Even my grandparents may not be willing to watch similar programs.

stayIn the past, when I used to watch TV on an old TV, there were no various advertisements or charges for various items,stayOn the contrary, various fees need to be paid, and if you don't pay, you won't be able to watch.What kind of TV is this? It's clearly a money grabbing machine.

Such roast has been recognized by many people. Many netizens said that they gave up watching Smart TV because of various "operations" after its listing,stay

The People's Daily and other official media have commented on the phenomenon of TV manufacturers charging indiscriminately,The behavior of TV manufacturers charging under various pretexts not only affects their own reputation and trust, gives viewers a bad impression, but also harms the healthy content payment model,If this continues to develop, there will be no viewers willing to pay to watch programs in the future. At that time, fewer and fewer people will watch TV,The development of the television industry will be directly impacted.

At present, most TV manufacturers are not aware of the seriousness of this phenomenon of arbitrary charging,They still treat the audience as' fat sheep ', harvesting in large quantities as they can.It seems that I have earned all the money in front of me first, and I will talk about it later.

Actually, most viewers are not averse to some TV programs charging fees,After all, the production process of television programs requires a large amount of manpower, material resources, and financial resources. At the same time, people's awareness of copyright has increased, and it is understandable to pay for viewing.

canTV manufacturers blindly abuse the audience's willingness to payCharging for various names has gradually formed a phenomenon of indiscriminate charging, which undoubtedly damages the rights and interests of every audience,No audience is willing to be "harvested" by television manufacturers like this.

staystayThis behavior is also very inappropriate.

Especially if there are children or elderly people at home,canstay

cancanstaycanAfter opening these software for mobile members, logging in to TV members using their own account will affect the rights of TV members,can

02

staystaycancan

canstayThe operation of various software inside the TV is also very complex.

Although there are many viewing platforms in Smart TV, it is difficult to find what you want to see because there are too many choices. For example, many people like to watch Hunan TV. If you turn on the TV and want to find Hunan TVYou need to first find the channel to watch from the homepage, and then find the Hunan TV channel.

For young people, these steps are very simple, just try them once or twice.But for middle-aged and elderly people, these operations are very difficult,Many elderly people even give up watching TV due to the complexity of TV operation, and their daily entertainment activities are becoming less and less. They spend a lot of time waiting and relaxing every day.

canstayBecause the games on TV are not my favorite, and downloading them is very troublesome, without the simplicity and convenience of using a phone or computer at all.

TV developers and manufacturers believe that the software and game features they add to their TVs have enriched users' lives, but they are unaware that these measures will only make users feel troublesome. More importantly,These software and games occupy a large amount of memory in TV dramas, and the speed slows down when remote controlling the TV,Moving slightly takes a lot of time, and the user experience actually decreases.

Most game projects on TV require a fee and are not free,stay

03

Smart TV has such a phenomenon of "doll like" charging,It is not only a unilateral issue for television manufacturers, but also the responsibility of major video websites, which is the result of commercial gaming between various interests.In other words, all parties hope to reap a "quick money" from TV users. If you charge a little, I will charge a little, and this situation of arbitrary fees has formed.

cancanstayYou must have an "integration license" and a "content service license".

A platform for providing video content,canstay

thereforecanSmart TV members Qian Aiqiyi, Youku, Tencent and other video platforms cannot be divided,Who would be willing to provide content on their own without being able to charge, so these platforms have once again launched membership fee services.The user has encountered two instances of charging, and who is the worst? Of course it's a user.

At present, the purpose of most television factories' commercial membership and startup advertisements is to make money,stayA few thousand yuan is enough for a high-definition TV, and it is basically not profitable for TV manufacturers.

Major TV manufacturers continue to compress hardware costs, selling to consumers at the lowest possible price, and then realizing profits through charging during TV usage.This seemingly successful approach has damaged one's own reputation and the development of the television industry in the long run.

If Smart TV continues to charge fees in a disorderly way, it will only accelerate users' aversion,In the future, it is also likely to have a corresponding impact on the development of Smart TV industry.

At present, some departments have seen the impact of the Smart TV dolly charging problem on consumers,TV brands such as Sony and Sharp have been criticized by the Jiangsu Consumer Protection Commission for charging indiscriminately,cancan

Whether it is television manufacturers or video websites or other industry stakeholders, they should clarify the relevant issues,For example, advertisements are too long, members charge indiscriminately, and so on,Then make corrections,Improve user experience, provide high-quality content, continuously develop more innovative product services,Only by forming positive development opportunities can we obtain more development opportunities in the future.

epilogue

The fraudulent behavior of TV manufacturers has caused increasing consumer dissatisfaction, and relevant departments should take measures to protect consumers' rights and interests,Consumers themselves should also enhance their personal protective awareness and take the initiative to protect their rights when they discover that their rights have been violated.

What do you think of the phenomenon of TV manufacturers charging indiscriminately?

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