In the field of home appliances, the competition between traditional brands and internet brands is becoming increasingly fierce. With online cost advantages, internet brands always rely on their "cost-effectiveness" advantage to reduce dimensions and attack traditional brands, quickly seizing market share

In the field of home appliances, the competition between traditional brands and internet brands is becoming increasingly fierce. With online cost advantages, internet brands always rely on their "cost-effectiveness" advantage to reduce dimensions and attack traditional brands, quickly seizing market share. The most typical representative is Xiaomi! Persisting in making good products that move people's hearts and offer reasonable prices has also become a synonym for Xiaomi Youpin.

Taking the most common air conditioner at home as an example, you will find that Gree air conditioners of the same specification are significantly more expensive than Xiaomi air conditioners, with one unitThe new 1.5 horsepower energy-efficient air conditioner, Gree, is 8 to 900 yuan more expensive than Xiaomi!

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Brand and Market Position

As a leading enterprise in the Chinese air conditioning industry, Gree Company was established in 1991 and enjoys high popularity and reputation in the market. "Good air conditioning Gree manufacturing" and "Gree mastering core technology" are deeply rooted in people's hearts. Gree has long-term technical research and manufacturing experience in the field of air conditioning, and is renowned for its reliable quality and superior performance.

Gree's market share and brand awareness enable it to have more confidence in pricing, resulting in relatively high prices. As a new enterprise entering the air conditioning market, Xiaomi, although successful in other fields, lacks brand accumulation and market share in the air conditioning field. It mainly relies on second and third tier brands such as TCL, Changhong, and Skyworth for OEM, so it tends to strive for market share in pricing, so the price is relatively low.

Technology research and innovation

Gree, as an enterprise with strong research and development capabilities, has been committed to the innovation and improvement of air conditioning technology for a long time. Gree's mastery of core technologies is not an empty statement. It has invested a large amount of research and development resources in areas such as air conditioning, cooling, and energy efficiency,Possess 39 "internationally leading" technologiesSignificant results have been achieved. These technological innovations and research and development achievements have made Gree's products more outstanding in performance, resulting in relatively high prices.

Xiaomi does not have the strength to research and develop air conditioning technology, and its involvement in the air conditioning industry is only to improve its smart home appliance ecological chain construction, with some innovation in functionality. However, in terms of technology research and development, it mainly relies on OEM enterprises, which is relatively lagging in air conditioning technology research and development. Therefore, the performance and innovation level of the product are relatively low, and the price is also relatively low.

Materials and user experience

The quality of air conditioning mainly depends onCompressor, condenser, electronic expansion valveThese core components, followed byConfiguration of functions and materialsThere is a considerable gap between Gree and Xiaomi in this regard. Let's take the mainstream 1.5 horsepower new first level energy efficiency variable frequency heating and cooling air conditioner in the market as an example to compare the differences between these two brands.

Xiaomi Air Conditioner's N1A1, which has a high reputation and sales volume, has a huge power saving series. The 1.5 horsepower new level energy efficiency variable frequency cooling and heating hang up air conditioner is manufactured by Skyworth Original equipment manufacturer. It uses Haili compressor and single row condenser. The APF value of the energy efficiency ratio is 5.27, which has a good effect of energy saving and power saving.

In terms of functional design, Xiaomi Air Conditioning has put a lot of effort into it, such as the dual temperature and humidity control function, which can maintain humidity control while cooling, bringing a more comfortable user experience. The built-in photosensitive sensor can automatically adjust the brightness according to the environment, and the noise is relatively low. In addition, the anti direct blowing design provides a better sleep experience.

Gree, as an enterprise with a complete supply chain and manufacturing processes, focuses on product quality and reliability. Its materials and manufacturing processes are more refined and excellent, ensuring the durability and stability of its products.

The most cost-effective product under the brand belongs to the Gree Yunjia series, which uses Gree's self-developed Lingda compressor and Sanhua electronic expansion valve, equipped with a 1.6 row condenser, and uses much more solid materials than Xiaomi air conditioners.

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Which is better, Gree air conditioner or Xiaomi air conditioner? From the above comparison, it can be seen that Gree air conditioning has a higher price compared to Xiaomi air conditioning, but it is superior in technology research and development, material usage, manufacturing process, and after-sales support. Although Xiaomi air conditioning has a slightly lower configuration, it is not a big problem to use, and the price is much cheaper, with the addition of high-temperature cooling function. In addition, the linkage with Mijia smart home provides a better user experience.

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