Unlimited ban! Completely cool!

RecentlyNews of a "4 million fan internet celebrity posting a borderline video blocked"Ranked first in hot searchAttract netizens' attentionAccording to the "Tiktok blackboard newspaper" on July 11The platform has focused on cracking down on vulgar and pornographic accounts, and 22 high profile accounts have been indefinitely banned.For example, "Chen * * Sister" (4

Recently

News of a "4 million fan internet celebrity posting a borderline video blocked"

Ranked first in hot search

Attract netizens' attention

According to the "Tiktok blackboard newspaper" on July 11

The platform has focused on cracking down on vulgar and pornographic accounts, and 22 high profile accounts have been indefinitely banned.

For example, "Chen * * Sister" (4.06 million fans) and "Chen * * Ni" (3.83 million fans) publish marginal content, while also publishing a large amount of pornographic and vulgar content on other platforms to create an indecent image and attract attention, resulting in improper profits.

Some accounts also publish traffic information through channels such as nicknames, avatars, and comments, inducing users to visit third-party pornographic and vulgar content gathering platforms, and even committing fraud.

At present, the platform has indefinitely banned 22 accounts, wiped out their improperly obtained fans, and revoked their profit-making privileges such as live streaming and sales.

Earlier, Tiktok Life Service issued a governance announcement on severely cracking down on "vulgar pornographic marginal content".

According to the public notice, in order to maintain the order of the life service platform, the platform will severely crack down on vulgar promotional activities such as using pornography to divert, induce consumption, and various hints and edges.

Netizen comment: Don't take vulgarity as fun

Netizens have expressed support for the platform's behavior

Don't take vulgarity as fun, it's both vulgar and illegal

Central Cyberspace Office: strengthen the management of "Personal media"

Previously, on July 5, the Central Cyberspace Office had issued the Notice on Strengthening the Management of "Personal media", which mentioned that the website platform should cancel or not give the profit making authority to "Personal media", which created a low profile, violated Public policy doctrine online celebrity image, and carried out malicious marketing on social hot events through multi account linkage.

Notice on Strengthening the Management of "Personal media"

(Swipe to view the full text of the notification)

Online Information Office of Party Committees of all provinces, autonomous regions and municipalities directly under the Central Government, and Online Information Office of Party Committees of Xinjiang Production and Construction Corps:

In order to strengthen the management of "Personal media", compact the main responsibility of website platform information content management, improve the normalized management system and mechanism, and promote the formation of a good network public opinion ecology, the relevant work requirements are hereby notified as follows:

1. Strictly prevent counterfeiting and counterfeiting. The website platform should strengthen the audit of account information in registration, planned account change, and dynamic verification to effectively prevent "Personal media" counterfeiting. If the account information contains the name or logo of the party, government and military organs, news media, and Administrative division, it must be reviewed manually. If counterfeiting is found, relevant services must not be provided.

2. Strengthen the display of qualification certification. For the "Personal media" engaged in the production of information content in the fields of finance, education, health care, justice, etc., the website platform should conduct strict verification, display the names of its service qualifications, professional qualifications, professional background and other certification materials on the account home page, and annotate the label of its field. For "Personal media" without certification or whose certification has expired, the website platform shall suspend the provision of information release services in corresponding fields.

3. Standardize the labeling of information sources. When "Personal media" publishes information related to current events at home and abroad, public policies, social events and other relevant information, the website platform shall require it to accurately mark the information source and display it in a prominent position when publishing. If using self captured images and videos, relevant information such as shooting time and location should be marked one by one. Images and videos generated using technology must be clearly labeled as generated using technology. When citing old news or events, it is necessary to clearly state the time and location of the event at that time.

4. Strengthen information authenticity management. The website platform shall require "Personal media" to be responsible for the authenticity of the information it publishes and reprints. When "Personal media" publishes information, the website platform shall display the "Personal media" account name on the information release page, and shall not be replaced by anonymous users. "Personal media" shall not publish information out of nothing, take out of context, distort facts, or affect the authenticity of information by means of patchwork, editing, composition, forgery, etc.

5. Add fictitious content or controversial information labels. When "Personal media" publishes content containing fictional plot and story deduction, the website platform shall require it to mark the label of fictional or deduction in a prominent way. Encourage website platforms to label disputed information with dispute labels and restrict the flow of relevant information.

6. Improve the rumor tagging function. Rumors related to public policies, social livelihoods, major emergencies, and other fields should be promptly labeled with rumor tags on website platforms. The top anti rumor information should be displayed on specific rumor search pages, and algorithm recommendations should be used to improve the reach rate of anti rumor information and enhance the effectiveness of anti rumor.

7. Standardize account operation behavior. The website platform should strictly implement the regulations on the number of registered accounts of "one person, one number, one enterprise, two numbers", and prohibit individuals or enterprises from manipulating the "Personal media" account matrix to publish and disseminate illegal and harmful information. Personal media should be required to carry out account operation activities in accordance with laws and regulations. It is not allowed to collect negative information, stir up old news, stir up social hot events, and consume disaster accidents. It is not allowed to induce users to pay attention to other accounts by preventing loss of connection, paying attention in advance, leaving suspense, and encourage and guide Personal media to produce high-quality information content. The website platform should strengthen the verification of "Personal media" account information to prevent the re registration of accounts that have been closed according to law.

8. Clarify the conditions for opening profit permission. If "Personal media" applies for the opening of profit making permission, there shall be no violation record within 3 months. If the account subject changes, the website platform shall suspend or not grant it profit permission within 3 months from the date of change. The profit-making methods include but are not limited to advertising sharing, content sharing, e-commerce sales, live streaming rewards, article or short video appreciation, knowledge payment, brand cooperation, etc.

9. Restrict illegal behavior to profit. If the website platform takes prohibitive measures against the illegal "Personal media", it shall simultaneously suspend its profit-making authority for 2 to 3 times the duration of the prohibition. For the "Personal media", which creates an image of vulgar people, violates the Public policy doctrine, and conducts malicious marketing on social hot events with multiple accounts, the website platform should cancel or not give it the right to make profits. The website platform shall regularly report to the network information department the relevant information about the restriction of the profit-making rights of the "Personal media" that violates the regulations.

10. Improve measures for managing the number of fans. The number of fans increased by "Personal media" due to violations should be timely verified and cleared by the website platform. During the prohibition period, "Personal media" shall not add new fans, and historical posts shall not be presented in key links such as website platform recommendation and list. For the "Personal media" that frequently scrambles social hot events to attract attention, it is permanently prohibited to add new fans. If the circumstances are serious, it will empty all fans. The website platform shall not provide fan transfer services.

11. Strengthen the management of MCN institutions affiliated to "Personal media". The website platform should establish a sound management system for MCN institutions, and implement centralized and unified management of MCN institutions and their signed accounts. On the homepage of the "Personal media" account, display the name of the MCN organization to which the account belongs in a prominent way. For MCN institutions that use signed accounts to engage in joint speculation and engage in multiple violations, the website platform should take measures such as suspending profit making permissions, restricting service provision, and settling and returning.

12. Strictly handle violations. The website platform shall timely discover and strictly deal with "Personal media" violations. The "Personal media" that produces and publishes rumors, scrambles social hot events, or spreads illegal and bad information in a matrix manner, causing adverse effects, will be closed, included in the platform blacklist account database, and reported to the online information department. For the "Personal media" that forwards rumors, it should take measures such as canceling the interaction function, cleaning up fans, canceling the right to make profits, banning and closing down. For "Personal media" that fails to pass the qualification certification and is engaged in information release in the fields of finance, education, health care, justice, etc., measures such as canceling the interactive function, banning and closing should be taken.

13. Strengthen the exposure of typical case handling. The website platform should strengthen the handling and exposure of "Personal media" violations, set up warning education columns, regularly publish typical cases of "Personal media" violations, and warn "Personal media" to do a good job of self-management.

All local online information departments should earnestly fulfill their local management responsibilities, strengthen business guidance and daily supervision, carry out supervision and inspection on information, social networking, live broadcast, short video, knowledge Q&A, forum community and other types of website platforms, urge the website platform to strictly comply with the work requirements, and effectively strengthen the management of "Personal media".

Central Cyberspace Office Secretary Bureau July 5, 2023

A clear and vibrant cyberspace

Require all parties to fulfill their responsibilities and contribute for a long time

Personal media account should not attract traffic for eyeballs

And explore on the edge of illegality

Let's jointly maintain the cleanliness of the cyberspace!

Help your dreams, like youth!

Youth Shanghai Brings Benefits to Everyone~

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