Report: Nearly 5 billion global social network users, a year-on-year increase of 3.7%

On July 24th, according to the latest report from consulting firm Kepios, nearly 5 billion (4.88 billion) people worldwide are currently active on social networks, an increase of 3

On July 24th, according to the latest report from consulting firm Kepios, nearly 5 billion (4.88 billion) people worldwide are currently active on social networks, an increase of 3.7% year-on-year, accounting for 60.6% of the global population.

In addition, the number of social network users worldwide is approaching the number of global netizens, with a total of 5.19 billion people, accounting for 64.5% of the global population.

The report also shows that social network users around the world use an average of 7 platforms, and their daily time spent on social networks has increased by 2 minutes compared to previous years, reaching an average of 2 hours and 26 minutes.


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