Taobao Announces 618 Small and Medium Merchants' First Day Data, More than 2 Million Small and Medium Merchants Completed "First Order"

On the afternoon of June 1st, Taobao sent a special "battle report". Unlike previous transcripts filled with various types of "strong growth", this report records only "trivial matters" and is full of fireworks

On the afternoon of June 1st, Taobao sent a special "battle report". Unlike previous transcripts filled with various types of "strong growth", this report records only "trivial matters" and is full of fireworks.

The report shows that more than 2 million small and medium-sized Taobao merchants have sold their first order to participate in 618 for the first time.

The "Hand Chopper Party" participating in the Taobao 618 Carnival saw over 6 million people place orders for vests, over 300000 people place orders for fecal slippers and bath towels, and over 200000 people buy steel wire balls.

There are also 11089 elderly people who have placed orders for mobile phone holders, weaving sweaters while doing live broadcasts, which is a joy you have never experienced before. On International Children's Day, a Taobao store sold 1000 sets of frog puppet clothes and 4000 angry frogs at one go. Thanks to the children, adults are still childlike. More than 40000 people searched for "IQ+1" and "IQ -1" and gave them to their best friend. Some people have ordered "supervised learning" for themselves, hoping to become a more self-discipline person.

The popularity of Zibo Barbecue has sparked a surge of 283 times in the search for "Zibo Barbecue Seasoning" on Taobao compared to the same period last year. Not only people from Shandong, but also people from Guangdong, Jiangsu, and Hainan have come to order grills, ovens, folding tables, chili sauce... Summer has arrived, and night markets and barbecue stalls are branching out.

The new seller of 618 also performed very well. "Funny Hani" has opened its Taobao shop for less than a year, participated in 618 for the first time, and has sold 4099 polo shirt. Many young people have come to buy them as gifts for their fathers on Father's Day. Taobao store "Qian Yanping 2017" has been on Taobao for 213 days, and the new "King of Hardware" has achieved the small goal of 10000 transactions at the beginning of 618.

This year's Taobao 618, in addition to the "Chopping Hands" market, more and more people are attracted to watching the excitement.

On the evening of May 31st, there were four Hong Kong sisters who had been live streaming on Taobao over the years, with a live streaming transaction volume exceeding 100 million yuan, setting the best record since TVB joined Taobao live streaming. There are also "stir fried noodles in Xishi" on the streets of Guangdong, where live streaming stalls for stir fried dishes attracted 90000 onlookers. Netizens heard her hoarse voice and left messages: Drink some water, rest early, don't broadcast so late!

Earlier on the evening of the 24th, the "Coconut Model Group", which became popular online due to its unique style, launched on Taobao and attracted industry attention. It is understood that this live broadcast, which lasted for nearly 2 hours without any sales, attracted nearly 1 million viewers in total. Under the urging of netizens, the only link on the Coconut Tree Live Room was listed, "Coconut Tree Taobao Live Room Bounce Coupon". The person captured has the opportunity to dance with Coconut Tree models, making the audience exclaim that they can play, and related content has become popular on various platforms.

In the trend of Taobao 618 national market, these live streaming rooms without goods are sandwiched between vendors of all sizes, like a variety show in the world. Although these 'storytelling and comedy singing' do not directly generate revenue, they have attracted many netizens to stop on Taobao, to the extent that many people lament, 'I forgot to place an order even when I was obsessed with it.'

Various top-notch and folk experts have joined Taobao, enriching its ecosystem. It is understood that in the next five years, Taobao will become a ecotype street, gathering 100 million merchants and content creators, with 200000 new specialty stores. In the past year, 1.3 million post-2000s have opened stores on Taobao, making entrepreneurship on Taobao a new choice for college students' employment.

This year, more and more small and medium-sized businesses are trying to open new sales channels through Taobao. A lingerie seller in Hunan, due to operational difficulties, had a small team of only three people switch from offline to online. The Taobao store posted a notice saying, "We will strive to do a good job in online business, and our Taobao store will not close!" On 618, they had an additional opportunity to give it a go.

It is understood that in order to help small and medium-sized businesses seize the new opportunities of 618, Taobao has also launched three major support plans for small and medium-sized businesses, including 2 billion advertising subsidies, AI intelligent efficiency improvement, and business protection. The commission rates of businesses have been lowered, and the bottom price products on the entire network are directly free of commission. At the same time, a 10 billion subsidy entrance and Taobao's good price channel have been added on the homepage, with 10000 products purchased at 1 yuan per day. 8 million unique Taobao products have participated in 618, allowing more small and medium-sized businesses to participate The cheap and good products of industrial belt factories can be seen and bought by more consumers.

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