Behind the proliferation of high-speed apps

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Introduction: With the increasingly fierce competition in the internet market, more and more large internet companies have launched extreme version apps to cater to the increasingly tense traffic competition situation. This article will delve into this phenomenon from multiple perspectives, covering target users, characteristics, value expression, and other aspects. It reveals the similarities and differences between the Speed Edition app and the main app, as well as how they have become powerful tools for internet companies to alleviate user growth anxiety.

Firstly, let's take a look at the recent Meituan. They actively promote the Speed Edition app, attracting new users to download and place orders, with rewards ranging from a few yuan to tens of yuan. But Meituan is not the only example. In fact, almost every large Internet giant has joined the fast version of APP, including Kwai, Tiktok, Baidu, JD, Weibo, etc. This raises a question: why launch the Speed Edition now that there is already a main app? Why not focus on the main app? Let's uncover the truth behind this phenomenon together.

Compared to the main app, the Speed Edition app has obvious characteristics.

Firstly, their installation package is smaller and only retains core functions, resulting in faster download speed, less traffic, and less space. This is particularly important for users with limited phone capacity and poor performance. Secondly, the Speed Edition app provides multiple ways to earn users, including cash rewards and physical rewards, attracting users who are willing to spend time completing tasks, especially those who enjoy pursuing benefits. In addition, they are affordable and offer various activities such as free collection, one point purchase, one day purchase, and 9 yuan/9, attracting price sensitive users. Finally, the Speed Edition APP generally has fission pull new features, such as chopping, friend assistance, inviting prizes, etc., encouraging users to share and attracting new users.

These features are a bit like the iconic features of Pinduoduo APP, and Pinduoduo's successful experience has become an important reference for other companies to launch the Extreme Edition APP.

So, why are these big companies launching the Speed Edition APP one after another? Mainly because the Speed Edition app helps to attract customers online. Through keyword search, they can increase the exposure of the application market and attract more downloads. Some companies have even created dozens of vest bags with different names and logos to attract users through application market search optimization. In addition, in terms of advertising placement, the Speed Edition APP is more likely to attract online users to download and use due to its compact installation package, rich reward mechanisms, and lower product prices.

In addition, the rich reward tasks also provide strong support for the retention of new users.

However, the value of Speed Edition apps is not limited to online, they also play an important role in promoting them offline. Although most internet companies' users mainly come from online sources, online customer acquisition faces two major problems: high customer acquisition costs and difficulty in covering a large number of sunk users. Online customer acquisition costs are usually high, and an effective registration download may cost 100 to 200 yuan or even more. On the other hand, it is difficult to reach a wider range of sunken users in third, fourth, and fifth tier cities, rural areas, and middle-aged and elderly people through online customer acquisition.

This group is huge and has enormous potential, which is the key to the growth of the internet. In order to solve these problems, more and more companies are looking for new ways to attract customers, and Pinduoduo's fast version app combined with a local promotion team has become a feasible path. In order to attract sinking users, especially for offline promotion, these companies need a matching app. Therefore, their solution is the compact installation package, money making opportunity, affordable, and easy to split and spread fast version APP.

In summary, the main app and the Speed Edition app target different user groups.

The main app is more targeted towards early users, young and proficient internet users, while the Speed Edition app is more focused on sinking the market, attracting older and older smartphone users who typically use the default installed apps on their phones. Therefore, the main app cannot be simply used for sinking users or offline promotion. Currently, the opportunities for new market additions and user growth mainly come from the sinking market, so the Extreme Edition APP has become a sharp tool for major internet companies to compete for this key market. It embodies value in various ways, both online and offline, becoming an effective way for companies to alleviate user growth anxiety.

In this era, the internet is developing rapidly, and internet companies are constantly exploring new ways to attract customers. The rise of the Extreme Edition APP is precisely the result of this exploration. It stands out in market competition due to its small and refined characteristics

Exposed Cape. At the same time, the Extreme Edition APP has also to some extent promoted the development of the internet industry, prompting companies to think about how to better serve the sinking market and meet the needs of different user groups.

Over time, the Extreme Edition APP will continue to evolve and innovate to meet the constantly changing market demands. They may further expand the incentive mechanism, provide more attractive promotional activities to attract users, and have more creative fission pull new features.

At the same time, the company will continue to seek offline promotion strategies that are compatible with the Speed Edition app to ensure that these apps can reach a wider range of sinking market users.

In summary, the rise of the Extreme Edition APP marks the rapid evolution and fierce competition of the internet industry. They provide users with more choices at different levels and meet the needs of different user groups. With the continuous development of the internet industry, we can expect the Extreme Edition APP to continue to play an important role in the future, bringing more growth opportunities for internet enterprises. Nowadays, this tool is no longer just a tool to attract users, but also a bridge between internet companies and the huge sinking market, providing users with a richer online experience.

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