Officially entering the toothpaste race! Guangyao Baiyun Toothpaste officially released, endorsed by the Olympic champion

In less than two months, Baiyun Toothpaste of Guangzhou Pharmaceutical Group was officially launched.Recently, the three major series of new products of Guangzhou Pharmaceutical Baiyun Toothpaste were officially released

In less than two months, Baiyun Toothpaste of Guangzhou Pharmaceutical Group was officially launched.

Recently, the three major series of new products of Guangzhou Pharmaceutical Baiyun Toothpaste were officially released. According to the positioning of Guangzhou Pharmaceutical Group, this product is a "fashionable traditional Chinese medicine" toothpaste. At the same time, Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd. and Meichen Group jointly established Guangzhou Baiyunshan Toothpaste Company, which was officially unveiled. Baiyun Toothpaste Company has also signed e-commerce procurement agreements with Jianmin E-commerce and JD.com, aiming to expand the toothpaste market in the e-commerce field. In addition, Guangyao Baiyunshan and Guangdong Songyuan Hotel have signed a cooperation framework agreement, and Baiyun Toothpaste will become the official designated toothpaste of Songyuan Hotel.

The reporter from Nanduwan Finance Society also noticed that the "trampoline princess" and Olympic champion He Wenna have been hired as the spokesperson for Baiyun Toothpaste; The related product mascot "Bai Xiaoyun" has also been officially released.

He Wenna has become the spokesperson for Baiyun Toothpaste. (Image provided by interviewees)

According to a reporter from Nanduwan Financial News Agency, Guangzhou Pharmaceutical Group has formulated the "1312" plan of Guangzhou Pharmaceutical Group based on the specific deployment of the Guangdong Provincial Party Committee and the "1312" ideas and measures of the Guangzhou Municipal Party Committee, and has made the "Implementation of the Toothpaste Industry Development Project" one of the "twelve key projects" in its layout. In the past two months, Guangzhou Pharmaceutical Group has carried out intensive preparations.

At the Baiyun Toothpaste Academician Expert Seminar of Guangzhou Pharmaceutical Group held on September 5, Wang Songling, an academician of the CAS Member, proposed that Guangzhou Pharmaceutical Group could give play to the advantages of traditional Chinese medicine, focus on the product positioning of "regulating bacteria and clearing fire, white as clouds", make efforts in regulating oral flora balance, clearing fire and other aspects, quickly establish product characteristics in the market, and form brand differentiation.

According to academician Wang Songling's product positioning of "regulating bacteria, clearing fire, and being as white as clouds", Guangzhou Pharmaceutical Group has integrated the essence of traditional Chinese medicine into oral health care. This time, it has launched three series of toothpastes: high-end, fashionable, and classic.

Li Chuyuan, Secretary of the Party Committee and Chairman of Guangyao Group, stated that Guangyao Group will actively implement the strategic deployment of Guangdong Province and Guangzhou City, lead Guangyao Baiyun Toothpaste Company, continue to anchor the domestic first-class toothpaste brand, commit to extending the traditional Chinese medicine industry chain, leverage the unique advantages of traditional Chinese medicine in antibacterial, anti-inflammatory, and fire clearing aspects, and continue to develop children's, college student, father son, and mother child toothpaste.

China has become the world's largest producer and consumer of toothpaste, and the market size of China's toothpaste industry is expected to exceed 35 billion yuan in 2023, with traditional Chinese medicine toothpaste becoming one of the most in demand for efficacy toothpaste. Data shows that the share of traditional Chinese medicine plant-based toothpaste reaches 25%, and the market expansion of distinctive products is accelerating.

Industry insiders believe that Guangzhou Pharmaceutical Group has advantages in brand accumulation, technical reserves, production capacity, sales channels, and other aspects. Creating a "fashionable traditional Chinese medicine" toothpaste not only fully leverages its brand advantages in the "fashionable traditional Chinese medicine" industry, but also aligns with the trend and trend of the toothpaste industry development.

For the future sales situation and trends of Baiyun Toothpaste, reporters from Nanduwan Finance Society will continue to pay attention.

Nanduwan Finance Society reporter Beibei

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