Dongfang Selection's Xinjiang Live Broadcast has successfully concluded, with over 90 million live viewers and over 1 billion online exposures

Invited by the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region and with the strong support of various departments such as the Department of Commerce of the Autonomous Region, the Eastern Selection Xinjiang Special Session officially opened from September 10th to 15th. This live broadcast deeply recommends Xinjiang from various aspects such as sales, culture, and tourism, and has received high attention from netizens across the country

Invited by the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region and with the strong support of various departments such as the Department of Commerce of the Autonomous Region, the Eastern Selection Xinjiang Special Session officially opened from September 10th to 15th. This live broadcast deeply recommends Xinjiang from various aspects such as sales, culture, and tourism, and has received high attention from netizens across the country.

In the 6-day live broadcast, about 30 anchors, including Yu Minhong, the founder of New Oriental, Dongfang Xiaosun, the CEO of Dongfang Selection, and Dong Yuhui, led netizens to travel around Urumqi, Ili, Karamay, Bozhou, Changji, Turpan, and Kashi in Xinjiang. Oriental Select Xinjiang also realized multi platform live broadcast, which was launched on Tiktok, Taobao and Oriental Select App platforms.

According to relevant platforms, the selection of Xinjiang travel by Dongfang has become a hot topic of discussion across the internet. On the first day of broadcasting, the daily sales of the Xinjiang Special Session of Oriental Selection far exceeded 100 million yuan, and over 2.1 million items were sold. During the Xinjiang special session, the number of live viewers exceeded 90 million, and the cumulative exposure of related videos on the entire network exceeded 1 billion times.

Yu Minhong, Dong Yuhui, and Bei Bei gave a live broadcast explanation at the Tianshan Tianchi Scenic Area

Oriental Selection Xinjiang Special Session, with continuous and exciting singing and dancing. Through the form of live streaming on location, food, specialties, tourism packages, etc. from various regions of Xinjiang are sold throughout the country. At the same time, the vast and magnificent landscape of Xinjiang, as well as the colorful culture of multi-ethnic integration, have also been conveyed to netizens across the country through camera.

During the live broadcast in Xinjiang, Yu Minhong experienced intangible cultural heritage projects such as Dawazi, and also designed Xinjiang self driving travel routes for netizens, recommending them to experience Xinjiang self driving travel during the National Day holiday. The vast and vast land makes it difficult for you to express your emotions without a single journey. Take out the energy you want to release, and then take back the energy of heaven and earth

During Dong Yuhui's live broadcast in Xinjiang, he combined the local culture to explain the beauty of Xinjiang, and his views attracted hundreds of thousands of likes and reposts from netizens. Broadcasters Lele, Xiaobei, Beibei, Jingwen, and Tongtong have successively toured more than ten tourist attractions in Xinjiang through live streaming. They have utilized their advantages in playing and singing, dancing, historical explanation, and on-site interaction to appreciate the great rivers and mountains of the motherland, experience the treasures of national culture, and stimulate the cultural confidence and national pride in the hearts of netizens.

Eastern Selection anchor Jingwen and Tongtong live broadcast

Oriental Selection anchor Xiaobei and Lele interact with audiences in the vineyard and live broadcast room

Currently, millions of Xinjiang specialties are entering the homes of consumers nationwide. At the Oriental Selection Xinjiang special event, Xinjiang Tacheng cheese bags sold over 100000 units, while Xinjiang dried prunes, sweet apricots, dried figs, dried mulberries, Aksu walnuts, and Xinjiang cotton blankets sold tens of thousands of units. Many netizens who have received the goods actively post orders and like Xinjiang products, saying, "It's so delicious that it won't stop" and "The price is reasonable, I regret buying less.

Tourism in Xinjiang has also become a hot topic for this special "grass planting" event. Before the start of the 11th Golden Week, many tourists immersively experienced an "online Xinjiang tour" through the lens selected by Dongfang. Many tourists left messages in the Xinjiang special live broadcast room and have included Xinjiang in the 11th tourism plan. This live broadcast is expected to drive the sales of Xinjiang specialties, local services, and tourism packages for a longer period of time, and help promote the continuous promotion of Xinjiang tourism.

It is reported that after the end of this special session, Dongfang Selection will continue to recommend Xinjiang specialties. Xinjiang specialties with good reputation and excellent quality will continue to be sold on the Dongfang Selection App platform. In the future, Dongfang Zhenxuan's outdoor live broadcast will continue to go to various parts of the country, recommending local specialties, promoting local culture and tourism, and promoting excellent culture in various parts of the motherland.

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