Favorite female anchor earns over 60000 yuan a year as a reward

The "fancy" way for broadcasters to request and reward is the most common one, which is to directly request gifts from elderly fans in the live broadcast room, or to induce elderly fans to reward through live PKSome live broadcasts targeting the elderly have met their emotional needs, thus gaining their attention, interaction, and even rewards, reflecting the urgent reality of the elderly's need for spiritual support Live streaming platforms should shoulder social responsibilities comparable to their profits, and it is recommended to establish corresponding refund mechanisms for elderly people with weak judgment and cognitive declineReporter Zhao Li from our newspaperIntern Wan Peng from this newspaperSinging is about lip syncing, and dancing is just a slight twist. The entire live broadcast lacks any aesthetic appeal, but my father just likes it, "said Gao Feng (pseudonym), a resident of Chengdu, Sichuan, describing the scene of a female anchor her father" loves "in the live broadcast room

The "fancy" way for broadcasters to request and reward is the most common one, which is to directly request gifts from elderly fans in the live broadcast room, or to induce elderly fans to reward through live PK

Some live broadcasts targeting the elderly have met their emotional needs, thus gaining their attention, interaction, and even rewards, reflecting the urgent reality of the elderly's need for spiritual support

Live streaming platforms should shoulder social responsibilities comparable to their profits, and it is recommended to establish corresponding refund mechanisms for elderly people with weak judgment and cognitive decline

Reporter Zhao Li from our newspaper

Intern Wan Peng from this newspaper

Singing is about lip syncing, and dancing is just a slight twist. The entire live broadcast lacks any aesthetic appeal, but my father just likes it, "said Gao Feng (pseudonym), a resident of Chengdu, Sichuan, describing the scene of a female anchor her father" loves "in the live broadcast room.

Gao Feng told a reporter from Rule of Law Daily that in 2022 alone, her father rewarded the female anchor with over 60000 yuan in the live broadcast room, and the female anchor's methods were nothing more than directly asking for gifts from her father or inducing him to reward through live PK.

In recent years, an increasing number of elderly people like Gao Feng's father have used short video platforms, including many who are addicted to "generating electricity for love" and even offering large amounts of money to anchors. A reporter's investigation found that discourse induction, providing benefits, and creating "personality" are commonly used "methods" by broadcasters to induce elderly people to live stream and reward.

The interviewed experts believe that elderly people are induced to reward broadcasters due to factors such as their willingness to pay for emotional support, factors such as loneliness that lower their psychological defense, and factors such as the lack of prevention mechanisms similar to the "youth" model on short video platforms. To solve this problem, it is necessary not only for families and children to provide the elderly with the care they should have, but also for short video platforms to strengthen supervision and establish corresponding models for elderly people with weak judgment and cognitive decline, so as to keep them away from large-scale live streaming rewards.

Elderly people are easily addicted to live streaming rewards

Behind it is the disregard of emotional needs

In Gao Feng's impression, his father started watching live broadcasts on a short video platform a few years ago. In 2021, he spent hundreds or thousands of yuan per month in the live broadcast room to brush up some small gifts for the anchor. I was very happy to see my father give the anchor a small gift, and as a daughter, Gao Feng did not interfere too much.

Later, Gao Feng realized that her father's level in the live broadcast room was getting higher and higher, and she "immediately became vigilant". During the Chinese New Year this year, she was stunned when she checked her father's reward records. In the past year, her father rewarded multiple female anchors, including "his favorite female anchor, with a total reward amount exceeding 60000 yuan.

I think he's gone crazy, "Gao Feng sighed repeatedly as she recounted the story to the reporter.

Liu Ping, a resident of Fengtai District, Beijing, never expected that his father Liu Feng (pseudonym) would be addicted to live streaming rewards and would give away his 30000 yuan retirement pension within six months.

At the beginning of this year, Liu Feng registered an account for a certain short video platform and became addicted to watching live broadcasts and giving rewards on the platform. In July of this year, due to the need for hospitalization, Liu Feng realized that his bank card balance had decreased by over 30000 yuan. And it wasn't until his son placed the printed bank statement in front of him that he murmured, "I just swiped 'gifts' a few times, how could I have spent so much

Recently, the anchor "Xiucai", who has millions of fans and is known as the "middle-aged and elderly female harvester," has had her short video account banned due to violating platform regulations. Public reports show that among the fans of "talent", there are many "true love fans" who offer rewards of tens of thousands or even hundreds of thousands of yuan.

What makes so many elderly people addicted to watching live broadcasts on platforms and giving rewards?

In order to solve the mystery in her heart, Gao Feng crouched in the live broadcast room where her father was giving rewards for a week and discovered the "fancy" way in which the hosts demanded rewards. The most common way is to directly request gifts, which means that the host directly requests gifts from elderly fans in the live broadcast room, or induces them to give rewards through live PK.

Creating a heartrending story and "persona" is also one way. According to Gao Feng, the female anchor said that after her divorce, she took care of two children alone and raised them while working, which made her father feel pity. Ms. Wang, an elderly person from Shandong who is also addicted to live streaming rooms, told reporters that her father spoke eloquently about why he gave a reward of tens of thousands of yuan - "What do you know? She (the female anchor) has a heart disease, and I'm sorry for her.

My father not only rewards in the live broadcast room, but also adds a social account for the female anchor. They often video, and the female anchor will ask my father to canvass for her votes. "Gao Feng said, this makes her father feel needed, and every time he watches the live broadcast, he also notifies elderly people he knows to help swipe various popular tickets.

In Gao Feng's view, the consequences of elderly people becoming addicted to it are serious. "For my own dissuasion, my father even wanted to sever his father daughter relationship with me, almost not recognizing my daughter anymore.

Liang Zhou (net name) is a knowledge-based blogger on social media platforms who used to work as a virtual anchor for an MCN company. In her opinion, in the eyes of elderly fans, the most attractive reason is still the emotional value provided by the anchor, but this value needs to be supported by money.

Liangzhou once registered an anonymous account to log in to the live streaming room of the elderly group's Lianmai chat, and the chat content was also very ordinary: what kind of tea did you drink today? Is the road easy to walk or not? It's raining, don't go out, your shoes will get dirty.

Many elderly people will definitely not hear their children say these words at home, "said Liangzhou, who needs companionship.

Professor Peng Huamao from the Psychology Department of Beijing Normal University has conducted years of research on the psychological cognition of elderly people. According to her observation, some live broadcasts targeting the elderly have met their emotional needs, thus gaining their attention, interaction, and even rewards, reflecting the urgent reality of the elderly's need for spiritual support. But in this regard, there are widespread cognitive misconceptions in society, which make people disregard the psychological needs of the elderly.

Having full civil capacity

Rewards are easy to apply for and returns are difficult

In order to recover the reward amount from her father, Gao Feng even added the social account of the female anchor, explaining to her that the family was not wealthy. However, the female anchor believed that this was Gao Feng's family business and asked her father to take care of himself instead of pestering her.

I have also consulted online and there is a dedicated team that can help recover this reward amount, provided that my father agrees, but my father simply does not agree, "said Gao Feng.

Gao Feng noticed that the short video platform has a "underage recharge refund application", so she tried to use this mechanism to recover her father's reward funds. "The reward is so much money, it's not a small amount," but the platform did not approve it when reviewing the materials.

If we follow the normal route to request a return of rewards from the live streaming platform, we need to provide a lot of information, such as chat screenshots of female anchors inducing rewards or private message inducements. I cannot obtain these materials, and my father cannot provide them, "Gao Feng said helplessly.

Gao Feng is not alone in adopting this approach. The reporter saw on a certain community e-commerce platform that multiple netizens who have had similar experiences stated that when complaining or applying for the return of reward funds to relevant platforms using elderly accounts, the platform only verifies whether the host's behavior in the live broadcast is illegal. If there are no violations, the reward funds will not be returned.

Lawyer Chang Sha from Beijing Kyoto Law Firm has conducted research on live streaming reward cases for elderly people. In her opinion, according to the provisions of the Civil Code, in general, elderly people have full civil capacity and can independently carry out civil legal acts, including reward behavior.

Chang Sha said that in most related cases, the user, as the plaintiff, claims to form a gift contract relationship with the anchor. But in three cases, the money that users reward the anchor can be recovered: firstly, minors, adults without civil capacity, or those with limited civil capacity reward the anchor; The second is to use public funds to reward broadcasters, and the reward belongs to illegal and criminal gains that should be recovered; Thirdly, if an adult has a spouse, one spouse can claim that they are completely unaware of the huge reward, which violates the right of both spouses to dispose of the shared property and brings a lawsuit to the court to revoke the gift.

Chang Sha also introduced that in practice, public order and good customs are effective regulations for the effectiveness of legal acts. If the behavior of a civil subject violates public order and good customs, the legal relationship formed by its behavior is also invalid. That is to say, if the elderly and their families can prove that there is a violation of public order and good customs in live streaming rewards, it will lead to invalid rewards, and the platform should also assist in refunding the rewards.

If the anchor uses some fraudulent methods to induce rewards, it is possible to request the revocation of the contract, but the identification of this fraud is relatively difficult. "Zhao Zhan, a lawyer at Beijing Jiawei Law Firm who has studied this issue, said that firstly, there is indeed fraudulent behavior. If it is only a form of language, it cannot be classified as fraud. However, fabricating facts, distorting facts, and then inducing rewards may constitute fraud.

Zhao Zhan gave an example of some broadcasters fabricating that they were suffering from illness or major family changes, making life very difficult. He hoped that everyone would reward them and help them overcome the difficulties. But his statement does not match the reality, which is a fictional fact. By deceiving fans to give rewards, this reward is a contract based on fraud, which is a revocable contract.

Decline in judgment and cognitive ability

Suggest setting up a reward and refund mechanism

Helplessly, Gao Feng set up a "youth" mode for her father's account. But my father has his own way of coping - starting from scratch and opening a new short video platform account on his own.

Similar to Gao Feng's experience, Ms. Li, a resident of Guangzhou, told reporters, "I have set up a 'teenage' mode for my father, and he often gets angry with me because of it. He always promises not to continue offering rewards, but he still stealthily charges money, and even deletes the charging records in response to my phone check. I was really mesmerized by the sound of 'big brother'

Gao Feng and others have been searching for a solution to "brake" the elderly who are addicted to the constant rewards in the live broadcast room.

Can we learn from the 'youth' model and set up an elderly recharge and refund application area on short video platforms, specifically for elderly people with cognitive impairment to solve the problem of rewards and refunds? "Gao Feng called for.

In the opinion of the interviewed experts, compared to the relatively complete mechanism for restricting the reward of minors, the issue of live streaming reward restrictions for the elderly has received little attention.

Zhao Zhan believes that platforms generally do not set up "elderly recharge and refund application areas" because under the current legal and regulatory framework, platforms do not have any obligations.

In Zhao Zhan's view, generally speaking, the majority of elderly people are fully capable of civil conduct, and their reward behavior is not subject to pending effectiveness, nor does it need to be recognized by guardians like minors, so there is no need to treat elderly people like minors.

In the opinion of Li Junhui, Director of the Social Governance Development Research Department of the China Judicial Big Data Research Institute, in general, elderly reward behavior should not be easily deemed invalid. It should only be deemed invalid or revocable when there is indeed an induced or misleading impact, and the elderly have no accurate understanding of the consequences of the reward operation itself.

Online live streaming and marketing activities have indeed led to impulsive consumption and irrational rewards. In the absence of sound legal regulations, live streaming platforms should take on social responsibilities that are comparable to their profits. It is recommended to establish corresponding refund mechanisms for elderly people with weak judgment ability and declining cognitive ability. If relatives provide sufficient evidence to prove that the reward behavior lacks a true expression of intention, it can be refunded To avoid adverse social impacts and disputes Chang Sha said.

In the reward scenario, elderly people should distinguish between voluntary, autonomous reward, and induced or misleading reward. The latter may be suspected of fraud or fraud depending on the degree. Li Junhui analyzed that due to the poor ability of elderly people to use smartphones or computers, it is not ruled out that some operational behaviors, although carried out by the elderly themselves, are subjectively carried out under the influence of induced or misleading, It is still necessary to set up a mechanism for elderly people to apply for refunds, as there is inaccurate understanding and judgment of the possible results of related behaviors, and even inaccurate understanding and judgment of the possibility of property transfer payments for specific operational behaviors.

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