10000 people in 5 days! The "Three Body Civilization" hidden four light-years away has rushed to Chengdu for development, becoming a top tier checkpoint

Reporter: Du Wei, Editor: Dong XingshengNebula particles, meteorite fragments, and three body galaxies.

Reporter: Du Wei, Editor: Dong Xingsheng

Nebula particles, meteorite fragments, and three body galaxies... During the National Day holiday this year, Zhizi (a micro particle controlled by a three body person in the science fiction novel "Three Body") slowly unfolded above the Chengdu stage, attracting a large number of tourists to come and check in with the wonders of cosmic scintillation.

The Daily Economic News reporter learned that this immersive exhibition, full of a sense of technology, was created by Chengdu Wenqu Planet Technology Co., Ltd. (hereinafter referred to as "Wenqu Planet"), a subsidiary of Chengdu Media Group, from the Three Body "Cosmic Scintillation" augmented reality observation station. To assist in the 81st World Science Fiction Congress, the "Three Body Civilization" hidden four light-years away took the lead in Chengdu. The exhibition began on October 1st and will continue until November 19th.

Long dragons lining up outside the Three Body "Cosmic Scintillation" Augmented Reality Observatory Image source: Taken by journalist Du Wei

As of now (at 19:00 on October 5th), our reception has exceeded 10000 people in five days, "the person in charge of Wenqu Planet said in an interview with reporters on October 5th.

The Double Festival holiday has come to an end, and the "2023 National Day Holiday Travel Forecast Report" predicts that this year's National Day travel heat will be the highest in recent years, with the total population migration possibly exceeding last year by 200%. Why can the Three Body "Cosmic Scintillation" augmented reality observation station become a new top tier check-in point during the fiercely competitive National Day period? What is the significance of this for the big IP "Three Body"?

The "Three Body Civilization" Comes to the Reality Science Fiction Journey and Ignites Chengdu

He looked up and saw a sky shimmering with a dark red glow. In this way, he saw the cosmic background radiation. This red light came from more than 10 billion years ago, a continuation of the Big Bang and the afterglow of Genesis. He couldn't see the stars. Originally, due to the visible light band being pushed out of sight, the stars were supposed to be black dots, but the diffraction of centimeter waves drowned out all shapes and details. This was "The entire universe twinkles for you The supernatural shock.

In the novel "Three Body", the Three Body Civilization, in order to block Earth's technology, showcases the spectacle of "cosmic scintillation" to the protagonist Wang Miao at the observatory to prove that "physics does not exist", attempting to make his belief collapse and abandon nano experiments. Nowadays, through technologies such as AR, tourists can observe the scene of "cosmic scintillation" at the three body "cosmic scintillation" augmented reality observation station, and can personally experience the mystery of "ghost countdown" from the protagonist's perspective.

The reporter learned that the Three Body "Cosmic Scintillation" augmented reality observation station is based on the "Cosmic Scintillation" in the novel "Three Body" and uses technologies such as large-scale virtual imaging to present scenes such as "Cosmic Scintillation" and "Ghost Countdown" in the real world. In the theme castle inspired by "Zhizi", with a 6-meter ultra high definition multi faceted screen, the entire exhibition experience includes three projects: Cosmic Adventure Naked Eye 3D, Zhizi - Miracle Plan AR Drama Tour, and Cosmic Flashing AR Experience.

A large number of tourists are visiting and playing at the Three Body "Cosmic Scintillation" augmented reality observation station. Source: Image provided by interviewees

The reproduction of 'Three Body' is good, and it's very exciting to see the scenes in the novel in real life. A tourist told reporters that the design of the observation station is not only beautiful but also very fun, giving people an immersive feeling.

During the National Day holiday, the popularity of tourists watching exhibitions and enjoying cultural relics remains unabated. The augmented reality observation station, which presents the sci-fi elements and scenes from "The Three Body" in real life, brings tourists closer to the universe and allows them to feel the joy of "stars with hands to pick". Therefore, during the National Day holiday of this year, the project took on the trend of "tap water" and swiped multiple social media screens, sparking more people's interest in exploring the mysteries of technology here. Tourists such as major internet bloggers and teenage fans came to check in one after another.

The "Observatory" is expected to bring a new path to the commercialization of literary IP

Among numerous science fiction works, "Three Body" enjoys high reputation and status, and is regarded as a milestone in Chinese science fiction literature.

Three Body "has also achieved remarkable results in commercialization: in 2020, it won the China Licensing Industry Award for Emerging IP of the Year; At present, in addition to the well-known "Three Body" film and television series, the "Three Body" IP has been introduced in industries such as stage dramas, exhibitions, toys, clothing, electronic products, and household goods. As of the end of 2022, the joint branded consumer goods market value of the "Three Body" IP has exceeded 2 billion yuan.

The Three Body 'Cosmic Scintillation' Augmented Reality Observation Station project is an important attempt to commercialize innovative classic literature IP and promote the digital development of culture. Previously, at the signing ceremony of the project cooperation, the relevant person in charge of Chengdu Media Group pointed out that with the help of technologies such as artificial intelligence, virtual reality, and augmented reality, Building a three body 'cosmic scintillation' augmented reality observation station can not only provide ordinary consumers with the opportunity to immerse themselves in the world of the three body universe, but also actively guide all sectors of society to further pay attention to technology.

Without any equipment, tourists can experience pure naked eye 3D images at the observation station. Source: Image provided by respondents

The reporter learned that the Three Body "Cosmic Scintillation" augmented reality observation station project is officially authorized by the global copyright owner Three Body Universe for the development and commercial operation of the content of the "Three Body" trilogy.

Zhao Jilong, CEO of the Three Body Universe, once told a reporter from Daily Economic News that he hopes to create a more rich and profound cultural system for the Three Body IP through the combination of "science fiction+technology" in multiple dimensions. The "Cosmic Scintillation" augmented reality observation station project will provide the public with an opportunity to immerse themselves in the three body world, while also bringing a new path for the commercialization of literary IP.

Daily Economic News

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