IQiyi 2023 Mid Autumn and National Day Cultural and Entertainment Data Inventory: User viewing time increased by 8% month on month

According to data released by the iQiyi Data Research Center on October 7th, during the 8-day Mid Autumn Festival National Day holiday, iQiyi users' daily viewing time increased by 8% compared to before the holiday, and the daily viewing time of large screen users increased by 11% compared to before the holiday.It is worth mentioning that a number of filming locations for film and television dramas have become popular tourist attractions during this year's holiday, and even become "new business cards" for cultural and tourism in some cities

According to data released by the iQiyi Data Research Center on October 7th, during the 8-day Mid Autumn Festival National Day holiday, iQiyi users' daily viewing time increased by 8% compared to before the holiday, and the daily viewing time of large screen users increased by 11% compared to before the holiday.

It is worth mentioning that a number of filming locations for film and television dramas have become popular tourist attractions during this year's holiday, and even become "new business cards" for cultural and tourism in some cities. Only Jiangmen City, Guangdong Province, was the location of the filming of 'Furious Wind'. During the 8-day holiday, the city received 5.013 million tourists, with a tourism revenue of 2.881 billion yuan, an increase of 170.49% and 156.77% year-on-year, respectively.

During the double holiday, new dramas and variety shows have occupied the top 20 of iQiyi's content popularity list. He Comes from the Fire, "" Special Agent Mission, "and" Tiger and Crane Demon Master Record "topped the charts in the top five TV series, while" The Band's Summer Season 3 "topped the list for iQiyi variety show popularity.

In the top 20 TV series popularity rankings, new dramas in 2023 occupied the top 16; In TOP 10, the six dramas "He Comes from the Fire", "Special Agent Mission", "Tiger and Crane Demon Master Record", "Smell Fragrance Detective Record", "Under the Flowing Light", and "Flower Creek" are all in the morning. Among them, the hot blooded drama "He Comes from the Fire", which topped the popularity list, was produced by iQiyi. Through telling the story of fire rescue, it vividly portrays the image of the brave and fearless new generation of Chinese firefighters, showcasing their dedicated and responsible rescue style.

In addition, "The Band's Summer Season 3" welcomed the "Where Do I Come from" theme competition on the Mid Autumn Festival reunion day, where my second-hand rose sang a duet and the stage turned into the square of my hometown in the evening.

Relaxation and laughter are still the constant necessities for audiences during holidays - the real-life healing variety show "Homework Top Student" with full companionship value, and the field documentary slow variety show "Planting the Land" with a rating of 9.0 on Douban have both entered the top three of the variety show popularity and cumulative playback time rankings. Comedy variety shows such as "The Annual Comedy Competition" and "Hahahaha" won 3 out of the top 10 cumulative broadcast time.

According to the introduction, in the top 10 film popularity list on October 4th, 8 films were outstanding in the summer season. The movie "Chang'an 30000 Miles" released on the National Day has become the most popular on the platform, with "Giant Toothed Shark 2: Abyss" ranking second and third, respectively, and the pre festival film "Fengshen Part 1: Chaoge Fengyun". "Jedi Chase", "Mission Impossible 7: Deadly Liquidation (Part 1)," In the Octagonal Cage "," Tea Ah Second Middle School ", and" The Disappearing She "have entered the top 10 of the popularity rankings. There are also 7 summer works in the top 10 of the holiday screen playback duration. According to the data provided by the iQiyi Data Research Center, the average daily broadcast time of the iQiyi Film Channel during the holiday period increased by 28% compared to the month before the holiday.

It is worth noting that the series of new IP works released in theaters has also driven the popularity of previous works or derivative content on streaming platforms, playing a synergistic role in the long-term operation of IP. After the release of the new film "Ex 4: Early Marriage" on National Day, the popularity of streaming content "Ex 3: Goodbye Ex", "Ex 2: Spare Tire Counter Strike", and "Ex Strategy" in the film library increased respectively, breaking into the top 50 real-time film content popularity list. The fourth season of the anime work "Cha Ah Er Zhong", which was released in a movie with the same name, also ranked third in the cumulative playback time of large screen anime during the holiday.

The living room remains an important cultural and entertainment viewing scene for holidays. According to the data provided by the iQiyi Data Research Center, the daily average viewing time of iQiyi's large screen users has increased by 11% compared to the month before the holiday. The movie "Chang'an 30000 Miles" by young and old Xianyi has won the first place in the playback time of large screen movies, while "Super Baby JOJOJO" and "Happy Hammer" have respectively won the first place in the playback time of children's and anime content on the big screen. The classic IP titles "Wang Team Makes Great Contributions", "Bears Appear", "Sailing King", and "Cat and Mouse" have a stable position. Driven by families with children, the daily average viewing time of children's and anime channels has also increased by 20% and 38%, respectively, compared to before the holiday.

On streaming media platforms, viewers can not only watch video content in one direction, but more and more users have become accustomed to the interactive method of "watching while chatting". According to iQiyi's data, during the Double Holiday period, the number of bullet screens posted by iQiyi's entire platform users exceeded 15 million, and the total number of bullet screen interactions exceeded 150 million. More barrage gameplay further links every audience behind the barrage.

Eating pig foot noodles and visiting classic arcades, Jiangmen City, Guangdong has welcomed targeted tourists this holiday. With the popularity of iQiyi's production of the drama series "Furious Wind" at the beginning of the year, the small town of Jiangmen became familiar to the audience as a filming location. Traveling to Jiangmen with "Fury", the attractions in the check-in drama have become the choice of many tourists this year. According to statistics from the Jiangmen Cultural and Tourism Department, during the 8-day holiday, the city received a total of 5.013 million tourists, an increase of 170.49% compared to the same period in 2022 and 20.08% compared to 2019; The tourism revenue reached 2.921 billion yuan, with a year-on-year increase of 156.77% and 16.78% in 2022 and 2019, respectively.

In addition, Zhanjiang, the location of the filming for "The Hidden Corner", and Wulong, the world natural heritage site around Chongqing, the location of the filming for "The Sun Accompanys Me", have all become popular travel destinations for fans to "follow the map" and check in classic footage during this holiday.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])