Hisense Presents Transcript at the Canton Fair: Scenarioization, Intelligence, and Internationalization Advance Together

On October 15th, the 134th China Import and Export Fair (hereinafter referred to as the Canton Fair) officially kicked off, with Hisense bringing its consumer electronics, home appliance products, and ConnectLife smart home products to the scene. In recent years, Hisense has adhered to the "big head overseas" strategy and actively expanded its overseas market

On October 15th, the 134th China Import and Export Fair (hereinafter referred to as the Canton Fair) officially kicked off, with Hisense bringing its consumer electronics, home appliance products, and ConnectLife smart home products to the scene. In recent years, Hisense has adhered to the "big head overseas" strategy and actively expanded its overseas market. According to data from Hisense, from January to September this year, Hisense Group achieved a revenue of 149.5 billion yuan, of which overseas revenue was 62.3 billion yuan, accounting for 42%.

Entering the Pazhou Exhibition Hall located at 382 Yuejiang Middle Road, Guangzhou, the Hisense exhibition area is bustling with people, and there is an endless stream of merchants who come here to negotiate. The cutting-edge technologies presented in categories such as television, refrigerators, freezers, wine cabinets, washing machines, kitchen appliances, small appliances, air conditioning, etc. have attracted many attention. At this Canton Fair, Hisense's theme is "GoTech, and Beyond", which is more in line with the user's real usage environment and highlights Hisense's industry-leading scenario based display technology and intelligent home appliance solutions, providing consumers with richer choices and enjoyment space for their future lives.

The continuous development of display technology has led to more new gameplay in segmented scenarios

In terms of proud display technology, Hisense caters to various new needs of different user groups and provides more detailed scenarios. For example, the world's first 120-inch foldable laser TV creatively offers a new solution of "folding into the home", making it easy for over a hundred inch large screens to enter the home. From home entry, debugging, to installation, an IMAX home theater can be obtained in just 40 minutes.

High end mini LED TVs represented by UX use Hisense's self-developed image quality chip - Xinxin X, which intelligently detects every frame and scene, and optimizes image quality in real-time by simulating human eye observation of the world. Equipped with advanced obsidian screen display technology, they have the advantages of low reflection, high contrast, and wide viewing angle, with clear image quality and richer colors, Satisfying the comfortable experience of users with high demand for image quality perception in different scenarios.

The whole family bucket of the laser micro casting family - C1Pro, C1, and C1Air both adopt tricolor laser technology, ensuring the accuracy of the overall color and improving the viewing experience of consumers; An art TV with a frame like shape that supports floor to floor, desktop, and wall placement. It has a matte, picturesque screen that allows users to enjoy the texture of a real picture. Based on radar sensing, the screensaver content can achieve interactive perception between people and the environment, such as the sound of wind chimes and weather echoes, increasing fun and practicality. Turn on the NFC function on your phone, touch the TV, and the music on your phone will sync to the TV

Intelligence, Scenarioization, and Internationalization have become the mainstream trend of Hisense

Hisense's smart home platform, ConnectLife, is a user interaction platform with full device intelligent control, full space scenarios, and full process services. It provides users with rich scenarios and services such as smart kitchens, smart energy, smart services, smart air cleaning, and smart cleaning, achieving a leap from single product intelligence to full house intelligence. Taking the Hisense Intelligent Large Screen Refrigerator exhibited at this year's Canton Fair as an example, it is the control center of smart home appliances and is equipped with a ConnectLife control terminal, which can connect and control smart home appliances throughout the house. In addition, the large screen refrigerator also has ingredient management function, which can easily manage the storage status of ingredients, recommend healthy and nutritious recipes for users, and send recipes to the intelligent oven with one click, making it convenient for users to complete food production.

This Canton Fair strengthened targeted investment attraction, highlighted the target market, and focused on key markets such as the "the Belt and Road" co construction countries, RCEP member countries, ASEAN, Europe and the United States, which is also the direction of Hisense. From January to September 2023, brand sales in the European region increased by over 30.4% year-on-year, and brand sales increased by over 23% year-on-year. Among 152 "the Belt and Road" co built countries, Hisense overseas companies, offices and other businesses have covered 126 countries.

Currently, Hisense has established regional centers with independent research and development, manufacturing, and sales capabilities in North America, Europe, South Africa, Japan, and other regions. In 2022, Hisense established its ASEAN regional headquarters to focus on the Southeast Asian market. At the same time, Hisense has made a series of attempts in sports marketing to develop its own brand. On September 1st of this year, Hisense announced that it would become the official global partner of the 2024 European Cup in Germany, marking the third time Hisense has sponsored the European Cup. According to the authoritative organization's "Top 50 Global Brands in China" list, Hisense has become the top ten Chinese brands most familiar to overseas people for 7 consecutive years.

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