Can writing a ten thousand character novel with just one click and publishing a large model of "Chinese Xiaoyao" online in Chinese solve the problem of burning money with high-quality content?

Interface News Reporter | Hu ZhenmingInterface News Editing|Millions of words of online novels are constantly being produced, and Chinese Online (300364. SZ) is in an era of explosive content

Interface News Reporter | Hu Zhenming

Interface News Editing|

Millions of words of online novels are constantly being produced, and Chinese Online (300364. SZ) is in an era of explosive content.

On the afternoon of October 13th, Chinese online releasedAI assisted creation of the big model "Chinese Xiaoyao Big Model"It is called the world's first large-scale model of ten thousand character creation, and the production of content products has entered a "human+computing" mode. This large model can generate novel story summaries and chapter writing outlines based on the creativity and ideas of the creators. It also has various auxiliary creative functions such as continuing to write novels, reading pictures to write novels, and simulating character dialogues.

Previously, the big model was somewhat mysterious, and Chinese Online rarely disclosed relevant information about the "Chinese Xiaoyao Big Model" to the public. In the era of content explosion, facing the problem of requiring a large amount of funding for content and IP procurement, Chinese Online has clearly stated that it will increase investment in high-quality content. Therefore, can the development of AI assisted creation models help Chinese Online achieve this goal?

Content resource reserves require significant investment

Public information shows that Chinese Online is one of the top providers of legitimate digital content, and has a significant competitive advantage in areas such as digital content operation and IP integrated development.

Chinese Online has multiple original content platforms under its umbrella, including 17K Fiction Network, April Day Fiction Network, Fantasy Universe Science Fiction Station, and Mystery Plan Suspense Station. It has accumulated over 5.5 million types of digital content resources and has 4.5 million original online authors; On the other hand, the company continues to explore channels for obtaining high-quality digital content copyright, has established good cooperative relationships with over 600 copyright institutions, and has signed contracts with over 2000 well-known authors and best-selling book authors.

According to Wu Jiang, Chief Technology Officer (CTO) of Chinese Online, novels with one million words are considered short. Some well-known fantasy novels and fairy tales have six to seven million words, and some novels have over ten million words.

In fact, in the field of online novels, the content produced by creators is continuous and massive. Quantity "is an important content reserve evaluation indicator. Chinese Online has also invested a lot in content resources. In June of this year, it released the "2023 Plan for Issuing A-shares to Specific Objects" (hereinafter referred to as the "Additional Issuance Plan"), proposing to raise 2.51 billion yuan, of which 1.553 billion yuan will be invested in the "IP Content Resource Upgrade and Construction Project".

In the investment plan of the "IP Content Resource Upgrade and Construction Project",The proposed investment in copyright procurement costs is 1.262 billion yuan, accounting for 81.27% of the total investment of the projectThe remaining 18.73% of the funds will be used as IP derivative production expenses. The planned construction period of the project is 3 years, but Chinese Online stated that the project implementation progress will be dynamically adjusted based on actual needs. As for the economic benefits of the project, Chinese Online did not specifically demonstrate it in the issuance plan, but only disclosed it as: "After calculation, this project has good economic benefits

Obviously, the procurement of content and IP requires significant investment and related resources from Chinese online. So, after the release of the Chinese Xiaoyao Big Model as an auxiliary tool for creation, the efficiency of creation will improve, and more high-quality content will be generated. What impact will it have on the procurement and related investment of Chinese online content, IP? The interface news reporter interviewed Tong Zhilei, the chairman of Chinese Online, on this matter.

Tong Zhilei told interface news reporters,AI will greatly increase content supply, but a significant increase in supply will inevitably create a challenge, which is that in the era of excessive supply and explosive content, good content is more difficult to stand out.

In the interview, Tong Zhilei believed that if the content produced by creators becomes a header content, its value will be greater; Therefore,Chinese online will increase investment in high-quality content; The acquisition of top domestic IPs announced at the end of June this year follows the same logic. On the one hand, we have seen an explosion in content supply in the AI era, and on the other hand, the value of high-quality content is even greater.

According to the announcement released online in Chinese on June 28th,Chinese Online plans to acquire 51.04% equity of Beijing Hanmu Chunhua Animation Technology Co., Ltd. (hereinafter referred to as "Hanmu Chunhua") for a consideration of 138 million yuan. Cold Wood and Spring BlossomOperating the "Luo Xiaohei" series IP as the coreThe main business segments are divided into animation drama business, animation film business, peripheral authorization business, and derivative sales business.

Zhang Ping, the founder of Hanmu Chunhua, created the image of "Luo Xiaohei" in 2010. The first season of his animated series "Romance of Luo Xiaohei" was released on Bilibili from 2011 to 2019, and the second season of the animated series "Romance of Luo Xiaohei" was aired on Bilibili in April 2021; In 2015, Hanki Chunhua began the production of the animated film "Romance of Luo Xiaohei" and was released in 2019, earning over 300 million yuan in box office revenue.

The research and development of AI assisted creation also requires significant investment

In the additional issuance plan released in June this year, China Online also planned to invest the raised funds in the "New Technology Based Digital Content Intelligent Upgrade Construction Project" and the "Data Center and Comprehensive Information System Technology Upgrade Construction Project", with investment of 731 million yuan and 126 million yuan respectively. From the perspective of project construction content, these two projects have similarities with the newly released "Chinese Xiaoyao Big Model".

The digital content intelligent upgrade construction project based on new technologies will intelligently upgrade the production and generation methods of digital content, and further expand the application of AIGC technology in vertical fields; The upgraded AIGC technology has a larger network structure, more parameters, and can learn and handle more complex and advanced laws and tasks, which can play a significant role in the field of digital cultural content creation.

Due to the fact that the intelligent upgrade of digital content will increase the speed of content and data updates for Chinese online, the additional issuance plan also includes a data center and a comprehensive information system technology upgrade construction project. It is planned to comprehensively upgrade its data center from three aspects: architecture layer, tool layer, and capability layer, which is an upgrade of basic capabilities and underlying technologies.

It is reported that the "Chinese Xiaoyao Big Model" released on October 13th by Chinese Online is known as the world's first 10000 character creative model. Tong Zhilei, Chairman of Chinese Online, stated that the Chinese Xiaoyao Big Model is an AI assistance for creation, and in the production of content products, it will move from a "human" mode to a "human+computing" mode.

Specifically, from the conception of the story, the setting of the worldview, the arrangement of the plot, the writing of the content, and even the production of character dialogues and illustrations, and even the evaluation of the quality of the content, the Chinese Xiaoyao Big Model can provide the author with AI functions to assist in creation throughout the entire creation cycle, allowing the author to spend time, energy, and talent in more important areas (i.e., the ideas and ideas that most require human intelligence).

At the "Chinese Xiaoyao Big Model" press conference, Wu Jiang, CTO of Chinese Online, demonstrated on site how to use the various functions of the Chinese Xiaoyao Big Model for novel creation. The Chinese Xiaoyao Big Model can output a few words of creativity and ideas input by the creator into a story summary, and then complete a chapter outline of a novel, which can then generate a novel with more than 10000 words. Wu Jiang also demonstrated how to use the Chinese Xiaoyao Big Model to create a novel using one image, as well as multiple functions such as novel continuation and simulated character dialogue.

Wu Jiang stated that Chinese Online has now granted some creators the permission to use the Chinese Xiaoyao Big Model as one of their tools for content creation. There is still room for improvement and improvement in the Chinese Xiaoyao Big Model as a newly developed AI assisted creative tool, and Chinese Online will maintain its research and development investment.

The interface news reporter noticed that the "Chinese Xiaoyao Big Model" released this time was rarely seen in the announcements disclosed by Chinese online before; As for the historical research and development, investment situation of the large model, the relevant person in charge of the company did not provide a detailed introduction to the interface news reporter, nor did they provide accurate information.

According to the 2022 annual report of Chinese Online, the main research and development projects at that time included four projects: "Quanshao Chain Data Rights Protection Platform System", "AI Anchor", "Fifth Realm System Management Software", and "Interactive Visual Reading and Related Projects".

However, Chinese Online stated in its 2022 annual report that AIGC has provided a new generation of intelligent creative tools for content producers. From story sketches, character simulations, and plot continuation in story writing, to independent creation and one click generation in image and text combination and video creation, content creation is leapfrog from the "human" era to the "computing" era; Through active exploration in the AI field, Chinese Online has already implemented three AIGC products.

In the 2023 semi-annual report, Chinese Online disclosed: "The company's self-developed digital content intelligent generation model effectively improves the quality of novel creation while retaining universality, achieving functions such as novel assisted creation, continuation, and role-based chat robot humans

In 2022, the R&D investment of Chinese Online was 136 million yuan, compared to 123 million yuan and 119 million yuan in the previous two years, respectively. There has been no significant change in the scale of investment, accounting for around 11% of operating revenue.After the capitalization amount of R&D expenditure reached 20.8 million yuan (16.88% of R&D investment) in 2020, it decreased to 4.3578 million yuan and 2.4338 million yuan in 2021 and 2022, respectively, accounting for 3.65% and 1.79% of R&D investment. In the first half of 2023, the R&D investment of Chinese Online was 50.8035 million yuan, a decrease of 25.92% compared to the same period last year.

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