Research and Love Museum

At the West Hall of the National Museum, the "Chasing Dreams, Asking the Sky in the Universe - China Manned Space Engineering Thirty Years Achievement Exhibition" showcased models of space station assemblies, various types of launch vehicle models, rocket engines, as well as space suits, space station environmental control and life support equipment, and more. These precious exhibits have attracted a large number of visitors, including the figures of children

At the West Hall of the National Museum, the "Chasing Dreams, Asking the Sky in the Universe - China Manned Space Engineering Thirty Years Achievement Exhibition" showcased models of space station assemblies, various types of launch vehicle models, rocket engines, as well as space suits, space station environmental control and life support equipment, and more. These precious exhibits have attracted a large number of visitors, including the figures of children. Ding Yinan, who lives in Chaoyang District, Beijing, is taking her daughter to watch the exhibition. Taking children to museums every month is already a regular program in our family. Although she is still young and has a limited understanding of many exhibition contents, I believe that visiting museums will subtly affect children, "she said.

During holidays, winter and summer vacations, tickets to well-known museums are always very popular. Not long ago, during the May Day holiday, it was difficult to obtain a single ticket from the National Museum, the Palace Museum, the Capital Museum, the Shaanxi History Museum, and the Gansu Provincial Museum. According to incomplete statistics of the National Cutural Heritage Administration, more than 6000 museums in China received more than 50 million tourists during the May Day holiday, the highest level in the same period in history, and all the first-class museums reached the upper limit of tourist reception. According to Meituan and Dianping data, in the past month, the search volume for "museum" related keywords has increased by nearly 300% year-on-year, and the number of strategy notes has increased by 340%.

Among museum visitors, the parent-child group has become an undeniable force, and museums are becoming an important platform for parent-child and research tours. According to big data from Qunar Travel Network, ticket sales of cultural and museum related scenic spots this year have increased by three times compared to the same period in 2019, and sales of research and learning tourism products have increased by 3.2 times since March. In previous years, the peak booking time for study tours was after June 1st, but this year it has been much earlier. Many parents have been planning and consulting study tours for their children since March. "Yang Guanghui, the person in charge of vacation products at Qunar Travel Network, introduced that the most popular study tours on the platform include museum deep tours, Forbidden City study tours, and science museum exploration.

A museum is a treasure trove, with each collection embodying a period of history that people have experienced, or showcasing the peaks that science and art have reached. Visiting a museum can help one understand history, broaden one's horizons, and broaden one's horizons. The improvement of the cultural quality of the new generation of parents and the emphasis on their children's education have made them pay more attention to cultivating their children's interest in museums. From another perspective, in recent years, the increase in the number of museums, the improvement of exhibition quality, and the implementation of free access policies in China have provided more convenience and richer choices for parents and children to enter museums. According to the data of the National Cutural Heritage Administration, 382 new museums will be put on record in 2022, bringing the total number of museums in China to 6565, ranking first in the world; Throughout the year, 34000 offline exhibitions and nearly 230000 educational activities were held, with nearly 10000 online exhibitions and over 40000 educational activities launched. The number of online views was nearly 1 billion, and the number of new media views exceeded 10 billion. Xin Hongye, Deputy Director of the Information Center of the Ministry of Culture and Tourism, believes that the museum craze is driven not only by the demand for cultural consumption, but also by the continuous innovation of industry entities, fully reflecting the two-way travel between audiences and cultural and museum venues.

At present, the museum is striving to meet the new expectations of small audiences and actively narrowing the distance with the children. In addition to physical exhibitions, many museums have attempted to launch real-life interactive products, script killing and other activities, changing the way of visiting from one-way output to diversified immersion. Some museums carry out diverse experiential activities, such as the National Museum's summer camp, inviting children to immerse themselves in the ocean of cultural relics, exploring traditional culture, and learning and explaining skills; Shaanxi History Museum offers special theme courses in combination with traditional festivals such as Spring Festival, Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival), Tomb sweeping Day, etc

Visit the museum and easily "bring cultural relics home". The cultural and creative products launched by the museum are also loved by children. The cultural and creative designs in museums nowadays are very exquisite. My children's favorite products are stationery and plush toys, so it's meaningful to bring back a cultural memory without spending much money, "Ding Yinan said. From the data, the sales of cultural and creative products in museums have repeatedly reached new highs. According to reports released by the Sichuan Provincial Cultural Relics Bureau and the Sichuan Provincial Museum Society, the cultural and creative revenue of museums in Sichuan Province reached over 94 million yuan last year, of which the Chengdu Wuhou Temple Museum's annual total cultural and creative revenue reached 33 million yuan, ranking first in a row. Last year, Guangdong Provincial Museums developed 3250 cultural and creative products, an increase of 41% compared to the previous year.

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