Nokia is starting to calculate the final accounts and "kill everything" against Chinese enterprises? Foreign media: This is to make OPPO kneel and live
The recent news about OPPO has sparked widespread discussion. Several important events were involved, which have significant significance and impact for OPPO
The recent news about OPPO has sparked widespread discussion. Several important events were involved, which have significant significance and impact for OPPO. Let's explore each one in detail.
Firstly, OPPO suddenly announced the termination of its chip self-developed business, which is regrettable. For many years, OPPO has been committed to innovation and development in the field of mobile phones. Self developed chips are one of the important means to achieve product differentiation and autonomous control. However, due to tight supply and intensified competition in the global chip market, OPPO had to make adjustments. This decision may be aimed at more efficient utilization of resources and shifting the focus to other strategic areas to meet market demand. Although this means that OPPO will no longer focus on independently developing chips, they will continue to collaborate with chip suppliers to ensure the high quality and performance of their products.
Secondly, OPPO lost the patent lawsuit against Nokia, resulting in its complete delisting on the German official website. As a giant in the communication industry, Nokia has a large number of patents in the mobile phone field. Therefore, they can charge high patent fees from other companies. OPPO now faces a difficult choice, either paying high patent fees and settling with Nokia, or facing the dilemma of exiting the German market. For OPPO, this is a major decision that requires careful consideration of various factors, including market share, brand reputation, and financial condition.
In this situation, OPPO's move to remove products from the German official website showed their unwillingness to submit to excessively high patent fee requirements. This is a gesture that demonstrates their adherence to their principles and interests. However, this also gave OPPO an opportunity to reflect and improve their strategy, especially in terms of intellectual property management. Mastering key core technologies is an important way to solve such problems. By independently developing and possessing key core technologies, companies can reduce their dependence on patents from others, thereby reducing patent fees and increasing their competitive advantage.
Therefore, OPPO may increase its research and investment in core technologies in the future to ensure its position in market competition. They may strengthen cooperation with research institutions and universities, enhance their independent research and development capabilities, and strengthen talent recruitment and training to ensure the strength and innovation ability of their technical teams. In addition, they can actively seek technical cooperation and exchange with other enterprises, strengthen partnerships within the industry, and jointly promote technological progress and innovation.
In addition to strengthening efforts in technology research and development, OPPO can also adopt other strategies to address patent litigation and market challenges. They can strengthen communication and cooperation with patent holders, seeking mutually beneficial and win-win solutions. This may include further negotiations with Nokia, seeking more reasonable patent fees, and exploring the possibility of technology licensing or cross licensing.
In addition, OPPO can further increase its analysis and research on the market to understand consumer demand and the dynamics of competitors. This will help them better formulate market strategies and develop innovative products that meet consumer expectations. At the same time, they can also strengthen brand building and marketing activities, enhance brand influence and user awareness.
Overall, the challenges faced by OPPO require comprehensive solutions and long-term strategic planning. By strengthening technological research and development, mastering key core technologies, collaborating and negotiating with patent holders, gaining a deeper understanding of market demand, and strengthening brand building, OPPO can better respond to challenges, maintain competitiveness, and achieve sustainable development. In this constantly changing industry, flexibility, innovation, and the accuracy of strategic decisions will become key elements for the success of OPPO.
At the end: OPPO's behavior of giving up the German market rather than bowing to Nokia clearly caught Nokia off guard. In fact, charging patent fees itself is understandable, but the behavior of holding patents like Nokia and charging high patent fees, and even unwilling to negotiate, will obviously face unanimous resistance in the industry. Nokia intended to use this lawsuit as a warning, but did not expect OPPO to choose so. What do you think of this?
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