Public misconception: Is using Gaode and Baidu Maps free? Actually, I have to pay every day

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Nowadays, more and more people are starting to use map navigation because using maps is not only very convenient, but also without charging us any additional fees. This has led many people to mistakenly believe that using maps is free. However, in reality, these map software also indirectly keeps us paying. What's the matter? Many people don't understand.

But upon closer consideration, it can also be found that if these software have no direction for profit, how can the entire company continue to operate? How do they make money? Are these maps really free for us to use?

Profit making methods

For these mapping software companies, there are various ways in which they operate, not only relying on traffic to generate profits, but also advertising revenue, which is the largest part of the revenue. These advertisements are analyzed based on different populations and ages, and various types of advertisements appear on the pages of the mapping software, which also brings convenience to users of maps and profits.

We believe that when using maps in our daily lives, we often cannot ignore the existence of these advertisements. However, when traveling long distances, we will book some hotels in a timely manner and learn about local food recommendations in advance. These are inseparable from maps, which is also one of the revenue generated by the operation of map software.

Another point is that these big data will be classified according to our different behavioral habits, in order to recommend different types of advertisements to us. The emergence of these advertisements has also greatly aroused our interest. In terms of time, most people choose to click to enter the entire advertising page.

At the moment we click on the advertisement, we indirectly provide a certain fee to the map software, mainly because there is a certain cooperation between the map software company and these advertisers, which increases the promotion of these advertisements. Many people use maps a lot every day, and the click through rate of these advertisements indirectly creates a significant portion of profits for map companies, which can already keep the entire company running.

This indicates that these mapping software not only operate the entire company, but also collaborate with other companies. In addition to sharing advertising, we also collaborate with other software, such as taxi hailing software and takeout software, to facilitate our users' use.

Indirect profits have been made to the entire map software company, and many people are unaware of it in most cases. They unanimously believe that we use map software for free. However, when advertisements appear on our entire mobile page, it is clear that we have already indirectly spent funds on these map software.

It's just that this kind of money doesn't come directly from our hands, but indirectly draws profits from other companies, which is why many people don't realize that using their maps is a cost, not a free use.

But these people's income is only a small part, and the main income is still our official big data and the integration of data from different user groups. The integration of data in different regions indirectly brings huge commercial benefits to these map software.

On the other hand, not only can urban road planning in different regions be understood in advance, but also famous local scenic spots and commercial rights can be updated in a timely manner. These overall data have a lot of value, and if these data are sold to other industry exhibitions, huge benefits can be obtained.

Payment method

,Payment method

The first point is that when we use maps invisibly, we indirectly reveal our own behavioral data, which brings a significant portion of profits to the company. This is something that many people are not aware of, as our continuous use of maps only involves simple search and navigation.

If these data are not available, it may affect our personal credit evaluation and expose our privacy to others, which is something most of us do not want to see. However, once we use map software, our itinerary will also be recorded.

Secondly, when we enter the entire map software, we enjoy various services provided by him, which make our lives faster and even enjoy many of the discounts. This makes many people feel like they indirectly enjoy more services.

In addition, the easiest thing for many people to use map software is that they can see many advertisements throughout the entire page. These advertisements indirectly provide a certain profit to the company. On the one hand, our traffic usage costs a certain amount of money, and further promotes our consumption.

Especially when we see that the attraction server is most likely to recommend us nearby cuisine and related famous scenery, which guide us step by step in our consumption. Moreover, under the influence of recommendation, we will also click on advertisements for a more detailed understanding.

These advertisements appear throughout the entire page and are difficult to attract, so this is also the main reason why we indirectly spend money step by step. Many people also feel very convenient when using advertisements, and they will not make us spend money because of these, but rather feel more convenient.

So in the process of using maps, we have enjoyed a lot of convenience, but it also brings certain risks to our personal itinerary. Because every time we use a map, we indirectly disclose our personal itinerary and related data, which is something most of us do not want to see. This is also the main reason why we feel like we haven't spent a lot of money when using map software, in fact, we have been paying a lot of money continuously.

Conclusion:

These indirect consumption also guide us step by step into the consumption concept set by the map software, but it does not have a very secure protection for our overall rights and interests. On the contrary, we have also disclosed our own information and privacy to different companies, so it is best not to click on different advertisements when using maps.

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