Do you still remember your first LCD TV? How many years ago was that? At that timeA LCD TV may cost you thousands or even tens of thousands of yuan, making it a luxury item for families.But now, LCD TVs have become standard equipment for household appliances, and their prices are becoming increasingly affordable

Do you still remember your first LCD TV? How many years ago was that? At that timeA LCD TV may cost you thousands or even tens of thousands of yuan, making it a luxury item for families.But now, LCD TVs have become standard equipment for household appliances, and their prices are becoming increasingly affordable.

It is said that,Nowadays, in some places, a LCD TV can be bought for only 200 yuan, but no one wants it.What's going on here? How big is the LCD TV market? Why is the price so low?

The imbalance between supply and demand in the LCD TV market is the main reason for the price decline. From a supply perspective, in recent years,With technological progress and capacity expansion, the production cost of LCD panels continues to decrease, leading to an excess of LCD panels.

According to relevant data, in the entire year of 2022, the shipment volume of brand complete machines in the Chinese television market reached 39.9 million units, an increase of 2.4% year-on-year in 2021 and a decrease of 10.1% year-on-year in 2020. During the same period, the global shipment of LCD panels reached 130 million pieces, a year-on-year increase of 2.5%, and the shipment area was 83.12 million square meters, a year-on-year increase of 10.3%.Obviously, the supply of LCD panels greatly exceeds the demand for LCD TVs.

From a demand perspective, due to the slowdown in consumer demand for LCD TV updates, andThe rise of emerging technologies such as OLED and QLED has led to a weakening demand for LCD TVs.According to the "2022 First Quarter Global TV Sales Statistics" released by the National Development and Reform Commission, global TV sales in the first quarter of 2022 reached 46.4 million units, a year-on-year decrease of 6.1%. Among them, there are 44.9 million LCD TVs and 1.5 million OLED TVs.

As can be seen,Although OLED TVs are expensive, they have a good market performance,Display consumer preferences for high-end, high-quality, and experiential products.

The imbalance between supply and demand in the LCD TV market has led to vicious competition within the industry.In order to seize market share and digest inventory, major manufacturers have reduced prices and promoted products, even at a loss to make a profit.

According to media reports, during this year's 618 Shopping Festival, some brands launched a 200 yuan LCD TV promotion, but it did not arouse consumer interest.Behind these low-priced promotions is actually the helplessness of manufacturers towards inventory pressure and difficult capital turnover.

Meanwhile,In addition to price wars, major manufacturers are also engaged in product innovation and differentiated competition. For example, the screen size continues to expand, the resolution continues to improve, the functionality continues to enrich, the appearance continues to optimize, and so on. The purpose of these innovations and differentiation is to attract consumers' attention, enhance brand image, increase product added value, and increase profit margins.

However, these innovations and differentiation also require significant investment in research and development costs and marketing costs, and often make it difficult to form a lasting competitive advantage,Because competitors will quickly follow or surpass.

Faced with the downturn and competition in the LCD TV market, major manufacturers are also seeking ways to transform and upgrade.On the one hand, it is to develop towards high-end, high-quality, and high experience, enhancing the added value and profit margin of products. For example, launching products with larger dimensions, higher resolution, higher color gamut, higher refresh rate, higher brightness, lower power consumption, thinner and more lightweight, and more intelligent and humanized features to meet consumers' pursuit of visual enjoyment and quality of life.

On the other hand, it is developing towards diversification, comprehensiveness, and platformization, expanding the application scenarios and service scope of products.For example, using LCD TVs as home entertainment centers, smart home control centers, social communication platforms, etc., to provide more content and services to meet consumers' needs for information acquisition and convenience in life.

epilogue

As can be seen,The prices of LCD televisions are constantly declining, and profit margins are constantly shrinking, posing a risk of reshuffling and integration in the industry.On the other hand, due to technological progress and consumer upgrading, LCD TV products continue to innovate and differentiate, and the industry is also seeking opportunities for transformation and upgrading. So, does LCD TV still have a future?

LCD TV, as a mature and stable display technology, will still be the mainstream TV product in the foreseeable future.However, in order to survive and develop in the fierce market competition, LCD TV manufacturers must continuously improve their core competitiveness,Pay attention to product quality and user experience, expand product functionality and service scope, and achieve differentiation and added value between products and brands.

Dear readers, what is your opinion on the LCD TV market?Do you still use a LCD TV at home? Would you consider buying a new technology TV? Welcome to leave a comment in the comments section to share your thoughts and experiences. Thank you for your reading and support!

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