Double 11 Flying Pig Launches High end Economy Class Value Added Services

On November 7th, according to Global Network Technology Comprehensive Report, during the Double Eleven period this year, Feizhu launched a high-end economy class value-added service based on the airline's high-end economy class experience and rights. Starting from November 11th, after consumers book domestic high-end economy class tickets from various airlines on Feizhu, Feizhu will provide them with additional airport fast security benefits, Feizhu mileage, and exclusive customer service services

On November 7th, according to Global Network Technology Comprehensive Report, during the Double Eleven period this year, Feizhu launched a high-end economy class value-added service based on the airline's high-end economy class experience and rights. Starting from November 11th, after consumers book domestic high-end economy class tickets from various airlines on Feizhu, Feizhu will provide them with additional airport fast security benefits, Feizhu mileage, and exclusive customer service services. On November 11th, Feizhu also launched a "half price flash purchase" activity for high-end economy class. Consumers who book high-end economy class tickets can enjoy a 50% discount, with a maximum reduction of 500 yuan, and a complimentary breakfast coupon for two at a high star hotel.

According to a survey, the average ticket price of high-end economy class in 2019 was 4.3 times higher than that of economy class. In 2020, it dropped to 3.65 times higher, and in 2021, it continued to drop to 2.9 times higher. The price of high-end economy class tickets on domestic routes is more "people-friendly". Taking the flight from Beijing to Shenzhen on November 25th as an example, the discount price for economy class tickets on Shenzhen Airlines ZH9108 is 600 yuan, while the discount price for comfortable economy class (i.e. high-end economy class) is 780 yuan, a difference of only 180 yuan. However, the discount price for first class/business class tickets is 1510 yuan, much higher than the first two.

If consumers book airline tickets during peak travel periods such as New Year's Day and Spring Festival, the prices of high-end economy class and regular economy class will further approach or even remain unchanged. For example, on December 30th, China Southern Airlines CZ3194 from Beijing to Shenzhen had a discount price of 1700 yuan for economy class, 1700 yuan for high-end economy class, and 2320 yuan for first class/business class. If consumers book the high-end economy class ticket on Feizhu on the same day of Double 11 and use the high-end economy class exclusive coupon with a discount of 50 yuan over 51 yuan, they can still be several tens of yuan cheaper than regular economy class tickets, and can also obtain multiple additional benefits such as fast security checks, Feizhu mileage, and free breakfast at high star hotels.

According to Feizhu data, the popularity of high-end economy class has increased by more than twice year-on-year since the beginning of this year. With the upgrading of consumer quality and the continuous increase in consumer demand, more and more airlines are also starting to add high-end economy class products, especially long-distance flights. This can also help airlines increase seat revenue and improve seat yield.

The reporter learned from Feizhu that its high-end economy class value-added services currently mainly cover domestic routes, and will further expand to cross-border routes with longer flight hours and more obvious high-end economy class consumption preferences in the future.

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