Tmall Double 11: Over 2.2 million small and medium-sized merchants have doubled their transactions

As of 0:00 on November 11th, over 2.2 million small and medium-sized businesses on Tmall Double 11 have doubled their transactions

As of 0:00 on November 11th, over 2.2 million small and medium-sized businesses on Tmall Double 11 have doubled their transactions.

Since announcing the establishment of the Small and Medium sized Enterprise Development Center on May 10th, Taotian Group has continued to increase its support for small and medium-sized businesses. During the 618 period, Taobao launched the Good Price Festival for the first time, allowing small and medium-sized businesses to stand on the promotion platform for the first time. During this year's Double 11 period, on the basis of comprehensively increasing investment in the Good Price Festival, Taobao further increased its support for new merchants, including providing 2 billion yuan in traffic promotion subsidies, launching exclusive marketing plans such as "opening rewards", and opening a new track of good goods and good prices.

The effectiveness of these targeted measures has been fully reflected in the performance of small and medium-sized businesses.

During the Double 11 period, over 2 million new Taobao merchants received traffic subsidies, 130000 small and medium-sized merchants received new merchant traffic acceleration packages, and Cainiao Logistics subsidies also covered 500000 Taobao small and medium-sized merchants.

With exclusive resources, new merchants can also participate in the promotion. Merchants participating in the "Opening Rewards" have more than four times the daily average transaction volume on the first day of sales on Double 11. On September 5th, the new merchant "Fashion Cat Help", which just entered Taobao, participated in the "Opening Rewards" activity and sold for 4 hours, resulting in more transactions than in the past month.

The direct decline has also given new merchants the possibility of explosive growth. The "Y2NG brand enterprise store" settled on Taobao this year is a trendy brand store opened by Yang Shuyu and Yang Liwei, the "sisters flower" of Chinese women's basketball team. On the night of the opening of Double 11, the turnover increased 100 times month on month, and the cumulative turnover was about to exceed one million.

The opening of the Tiantian low-priced track allows Huitao's "Old Tree" to also open "New Flowers" on Double 11. The women's clothing store Xiangduo'er started from the Shahe stall in Guangzhou. In 2011, it opened its first Taobao store, and in 2012, it opened a Tmall store. After that, it developed through all channels, and in 2021, it relocated its business center back to Taobao. Currently, 70% of all online orders come from Taobao, and the number of Double Eleven has further increased.

Even a group of young entrepreneurs born in the 2000s are emerging on the Double 11. In 1999, cartoonist Yao Jing, as a representative of small and medium-sized businesses, debuted on the stage of the Tmall Double 11 press conference for the first time. The transaction volume of "Yao Jing's Little Store" Double 11 increased five times month on month, and the popular doll sold 1000 orders in a day. The person in charge of "Happy Mom", a Taobao store that specializes in wedding dresses, is a post-00s generation. In the second month of Taobao's opening, she caught the peak of the "Golden Nine Silver Ten" wedding season, with daily sales soaring from 10000 to 60000. The Double Eleven also achieved a small goal of one million.

The outbreak of small and medium-sized businesses on Tmall's Double 11 has actually been foreshadowed.

In order to provide a better entrepreneurial environment for new merchants, Taobao has continuously optimized its business environment and launched a package plan this year. The "Million New Business Star Creation Plan" is a typical systematic and full cycle new business growth plan, which includes 9 major benefits such as zero deposit store opening, traffic subsidy, logistics and shipping subsidy, free market operation tools, free Taobao education courses, and exclusive companion running for small and medium-sized businesses. It allows more small and medium-sized businesses to efficiently open up and operate, and designs growth paths for different types of businesses.

A better business environment has also enabled Taobao to continuously attract various merchants to settle in, making it the preferred platform for entrepreneurship. Public data shows that in the past year, Taobao has added more than 5 million merchants, of which 1.3 million are born in the 2000s.

Hong Yong, an associate researcher at the E-commerce Research Institute of the Research Institute of the Ministry of Commerce, believes that the current consumer market is showing characteristics such as fragmentation and personalization. The country is also increasing its support for small and medium-sized enterprises, and e-commerce platforms represented by Taobao are releasing benefits to create a diverse and prosperous business environment, which will help promote a new round of innovation and entrepreneurship among small and medium-sized merchants.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])