The express delivery fee is so expensive, why is it even for one yuan? What do Taobao Pinduoduo merchants earn?

In the era of mobile Internet, people's lifestyle has been linked to the Internet, among which "online shopping" is undoubtedly the most popular. Through various online platforms, people can buy all kinds of goods, even some cars and houses, through Taobao, Tiktok, etc! But many friends will find that Pinduoduo and Taobao also have many low-priced products, such as one cent or one yuan, but these types of products are shipped to home, and many netizens will be puzzled

In the era of mobile Internet, people's lifestyle has been linked to the Internet, among which "online shopping" is undoubtedly the most popular. Through various online platforms, people can buy all kinds of goods, even some cars and houses, through Taobao, Tiktok, etc! But many friends will find that Pinduoduo and Taobao also have many low-priced products, such as one cent or one yuan, but these types of products are shipped to home, and many netizens will be puzzled. Will these businesses not lose money?

Online shopping products include free shipping and self paid express delivery, but most users do not choose self paid products for purchase. For free shipping products, the merchant actually pays the express fee at their own expense. In our consumer perception, whether it is the Three Links and One Delivery, SF Express, or Postal, their shipping fee is basically above 6 yuan. Therefore, for low-priced products, shouldn't the merchant lose money and make a profit? Many friends expressed doubts about this, but there are actually three reasons for it!

The first point is that both merchants and courier companies will cooperate, as their order volume is large! Firstly, ordinary consumers are billed based on the number and weight of items, while merchants are billed directly based on the weight. A product priced at one yuan is definitely not a large item, so even if it is shipped in the hundreds, the price will not be too high!

Secondly, low-priced products can indeed cause losses, but businesses are not fools. Many low-priced products are launched to attract customers to the store. That is to say, you may have grabbed a dollar worth of products, but other products of the business will have more exposure. Once sold, they will earn more profits, so many businesses are indeed "losing money and making a big deal"!

The third point is to rely on quantity to generate profits! For a product priced at 1 yuan, many users may be tempted, but most of them are not just placing an order, such as buying socks that must be worn. If it's a one yuan package, I believe many netizens will buy five pairs of ten pairs. After all, as a daily necessity, it is necessary in daily life, and people will not just pick up the delivery for one pair of socks, which is too troublesome!

So, for ordinary consumers, the cost of shipping is indeed not low, but for merchants, their costs are much lower. Most low cost and free shipping products are for the best promotion and diversion of the store. Although the profit is not high, it will definitely not lose money! What other reasons do you think are there for this? Welcome to leave your opinion.

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