Douyin Cracks Down on "Thick Black Studies" and "Pseudo-Success Learning" to Safeguard Platform Content Ecosystem

Douyin Cracks Down on "Thick Black Studies" and "Pseudo-Success Learning" to Safeguard Platform Content EcosystemIntroductionOn March 25, Douyin officially announced the launch of a special campaign to combat "Thick Black Studies" and "Pseudo-Success Learning" content on its platform. This campaign aims to address the issue of some "self-media" accounts exploiting social anxiety, unscrupulously attracting followers and redirecting traffic for profit, thereby undermining the health and order of the platform's content ecosystem

Douyin Cracks Down on "Thick Black Studies" and "Pseudo-Success Learning" to Safeguard Platform Content Ecosystem

Introduction

On March 25, Douyin officially announced the launch of a special campaign to combat "Thick Black Studies" and "Pseudo-Success Learning" content on its platform. This campaign aims to address the issue of some "self-media" accounts exploiting social anxiety, unscrupulously attracting followers and redirecting traffic for profit, thereby undermining the health and order of the platform's content ecosystem.

Areas of Focus

Douyin has discovered that a small number of "self-media" accounts are catering to the public's desire for rapid success by planning and publishing a series of content that simplifies and routinizes the path to success, even promoting "Thick Black Studies." These accounts monetize their content through private advisory boards, training courses, etc., which seriously violates platform rules and harms the interests of other users.

Additionally, some "self-media" accounts capitalize on people's fear of "falling behind" amid the rapid development of technology by amplifying social anxiety and using matrix accounts to redirect traffic to third-party platforms, where they monetize their content through selling courses, joining groups, and recruiting students.

Governance Measures

To address these issues, Douyin will implement a series of measures, including but not limited to:

• Removing infringing videos

• Revoking monetization privileges

• Eliminating improperly obtained followers

• Prohibiting search and follow

• Account suspension

Priority Content for Governance

During this special campaign, Douyin will prioritize the governance of the following types of content:

• Content that makes biased attributions and encourages speculation: This type of content exploits people's desire for quick wealth and success, misinterpreting or misappropriating traditional Chinese studies or celebrity ideas to mislead users into "taking shortcuts" or forming a biased understanding of issues.

• Content that lacks factual basis and cannot be empirically verified: Such content lacks a foundation in knowledge and facts, resorting to sensationalism and misleading advice, even misrepresenting normal events through "workplace conspiracy theories" and "social Thick Black Studies."

• Content that emphasizes self-packaging, with questionable titles: This type of content exaggerates personal professional abilities and social influence by using titles such as marketing guru, life mentor, chief trainer, and founder, but these titles are often not accredited by authoritative organizations.

• Content that amplifies anxiety and has a strong purpose: Such content creates anxiety through fearmongering and exaggeration, giving users the illusion that it offers a "solution" while having a strong commercial purpose, monetizing through selling courses, joining groups, and enrollment.

User Involvement

Douyin is committed to providing users with a healthy, positive, and valuable content environment. This special campaign is another important step in protecting user rights and combating violations on the platform. Douyin encourages users to actively report infringing content and work together to maintain a clean and positive cyberspace.

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