iQIYI's "Planting the Land" Season 2 Wheat Field Concert: Free Offline, Paid Online, Sparks Controversy

iQIYI's "Planting the Land" Season 2 Wheat Field Concert: Free Offline, Paid Online, Sparks Controversy

The "Wheat Field Concert" held recently for the second season of iQIYI's popular reality show "Planting the Land" has become a hot topic on social media due to its unique ticketing model. Unlike traditional concert ticketing models, the event adopted a strategy of free offline and paid online, sparking heated discussions among netizens.

Free Offline, Paid Online: iQIYI's Innovative Attempt

It is understood that the Wheat Field Concert offered free offline entry to viewers, allowing fans the opportunity to experience the concert's atmosphere firsthand. However, iQIYI also offers online live streaming, but viewers need to pay to watch. Specifically, iQIYI members need to pay 12 yuan, while non-members need to pay 24 yuan.

Controversy: Why Charge Online When It's Free Offline?

This move by iQIYI has sparked heated discussions among netizens. Some netizens believe that it seems unreasonable to charge for online live streaming when the event is free offline. They argue that the purpose of free offline access is to attract more viewers, while charging online could hinder some fans' enthusiasm for watching the concert.

iQIYI's Response: Meeting Different Needs, Providing More Choices

In response to netizens' questions, iQIYI customer service responded: "You can purchase tickets to watch the concert live based on your needs, and the subsequent concert cut content will be available online after the main episode is released. Thank you for your support."

iQIYI's response indicates that they hope to provide an alternative viewing option for fans who cannot attend the concert through online paid live streaming and generate new revenue streams for the show's production.

Analysis: Advantages and Disadvantages of the Online Paid Model

iQIYI's strategy of combining free offline with paid online is a bold attempt at innovation. This model can attract more offline viewers, increasing event engagement, while also providing new revenue streams for show production.

However, the online paid model also has some drawbacks. First, for some fans with limited financial resources, online fees may become a barrier to watching the concert. Second, online fees could lead to a division among fan groups, affecting the overall dissemination of the show.

Future Development of Online Paid Models

The online paid model for the iQIYI "Planting the Land" Season 2 Wheat Field Concert has sparked heated discussions among netizens and brought new thinking to show production and viewer experience. How will online paid models develop in the future? Will they be able to better balance the costs of show production, fan needs, and commercial benefits? These questions require further discussion and exploration within the industry.

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