Is e-commerce no longer popular? New consumption models have emerged nationwide!

When the Online shopping platform was just emerging, many people held a questioning attitude. Now, the development of Online shopping is inextricably linked with everyone's daily life

When the Online shopping platform was just emerging, many people held a questioning attitude. Now, the development of Online shopping is inextricably linked with everyone's daily life. With the continuous development of e-commerce industry, many outstanding network companies have emerged in China, such as Alibaba, JD and Pinduoduo, which are all top companies in the industry.

Alibaba and Pinduoduo are both outstanding companies in the e-commerce circle, and the companies behind them are also rich. And Huang Zheng ranked third on the 2001 Rich List, while Jack Ma ranked fourth. From this, it can be seen that online e-commerce is indeed a good piece of fat.

Online e-commerce

In fact, whether it is the development of online shopping, the rise of takeout, or the emergence of live streaming sales, all cannot do without the development of online e-commerce. Of course, the development of the internet has also provided us with convenience. For example, the popularity of Alipay, WeChat and other Internet applications has brought new changes to our daily life.

Looking at the development history of e-commerce in China, it can be simply summarized as the online history of different business models: 1) 1998-2003: the initial development of the Internet, B2B business began to be online first; 2) 2003-2010: The internet quickly swept the country, and 2C business flourished; 3) 2010-2016: Group buying has sparked an O2O craze, and online services have begun; 4) Since 2016, the sinking market has emerged, and local business has further developed.

The rise of B2B business model!

1998-2003: At the beginning of online transformation, B2B business took the lead. In the early stages of the development of the internet, due to limited bandwidth, the popularity of the internet was relatively limited, and B2B services, which were relatively small in size, became the pioneers of online transformation. Various B2B online platforms provide information publishing platforms for enterprise users, allowing enterprise buyers to directly search and compare sellers through the internet, and conduct online inquiries, thereby promoting transactions. At the same time, the platform also provides tools for supplier and seller management on the website.

The rise of C2C business model!

In 2005, Tencent launched its C2C e-commerce website, Paipai.com, to compete in the C2C market. With Tencent's funding and traffic support, Paipai.com developed rapidly in the early stages and entered the top 500 global website traffic rankings within 100 days of operation. The popularity of the online B2C market began to rapidly increase in 2007. Alibaba launched Taobao Mall (later renamed Tmall) in April 2008, and many B2C direct sales websites have emerged in the vertical industry, such as Men's Clothing Mall VANCL. As competition continues to intensify, the online B2C market share is gradually concentrated towards Taobao Mall and JD.com.

The difference between S2B2C new business model and traditional 2B and 2C

The S2B2C new business model refers to a business model aimed at suppliers, intermediaries, and end consumers. Compared to the traditional 2B and 2C models, its biggest difference lies in the addition of an intermediary link, that is, adding intermediary channels on the supply chain between brand manufacturers and end consumers.

Difference:

2B: For enterprise sales, it is a pure B2B sales model.

2C: Selling to consumers is a pure B2C sales model.

S2B2C: Supplier led, sold to end consumers through intermediaries. Among them, suppliers directly provide products and services to intermediaries, who then promote the products and services to consumers.

Benefits:

For suppliers, S2B2C can expand the product sales range, increase market share, and obtain more sales opportunities through intermediaries.

For intermediaries, S2B2C can reduce procurement costs, shorten procurement cycles, and also obtain higher quality products and services through suppliers.

For end consumers, S2B2C can provide more diverse and personalized products and services, and can enjoy more favorable prices and better after-sales service.

In summary, compared to traditional 2B and 2C models, S2B2C model has higher efficiency and broader market prospects, which can bring more business opportunities and value to suppliers, intermediaries, and end consumers. in order toBeing able to efficiently and accurately match users, more merchants have jumped out of traditional e-commerce models,Explore new models of green consumption and promote high-quality development through green transformation.

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