The Rise of Online Streamers: A New Profession and the Booming Live Streaming Industry

The Rise of Online Streamers: A New Profession and the Booming Live Streaming IndustryIn recent years, the online live streaming industry, with its unique charm and powerful influence, has rapidly become an undeniable force. Recent years have witnessed its booming development, not only expanding its user base but also deeply integrating with various industries

The Rise of Online Streamers: A New Profession and the Booming Live Streaming Industry

In recent years, the online live streaming industry, with its unique charm and powerful influence, has rapidly become an undeniable force. Recent years have witnessed its booming development, not only expanding its user base but also deeply integrating with various industries. It plays an increasingly important role in activating consumer markets, promoting rural revitalization, and facilitating upgrades in cultural, sports, and tourism industries.

Formal Recognition of Online Streamer Identity

In 2024, the Ministry of Human Resources and Social Security, together with the State Administration for Market Regulation and the National Bureau of Statistics, officially announced 19 new professions to the public, among which online streamer was included. This formal recognition of a new identity signifies an increase in social acceptance of the profession. It also means that online streamers will no longer be simply viewed as entertainment, but have gained a profession recognized and respected by society.

Current State of the Online Live Streaming Industry

Data shows that by December 2023, the number of online live streaming users in China had reached 816 million, accounting for 74.7% of the total internet population. This vast user base provides a solid market foundation for the continuous development of the online live streaming industry.

Beyond the expansion of its user base, the online live streaming industry is also displaying a trend of deep integration with various industries. New models such as live streaming e-commerce, live streaming education, and live streaming healthcare are constantly emerging, injecting new vitality into traditional industries and bringing new development opportunities for the online live streaming industry.

The Urgent Demand for Talent in Industry Development

The rapid development of the industry has placed higher demands on professional talent. The industry urgently needs innovative talent in content creation, market marketing, technology application, and other fields. Online streamers need to possess excellent communication skills, performance abilities, content creation abilities, and a keen insight into market trends.

Broad Prospects for Online Streamer Careers

Short videos and live streaming have become important components of users' entertainment lives and content consumption, and will continue to maintain a stable development trend in the long run. The career prospects for online streamers are broad, with more opportunities emerging in the future.

Booming Development of E-commerce Live Streaming

According to data from Tianyancha Professional Edition, as of present, there are over 1.942 million companies nationwide related to e-commerce live streaming. Among them, from January to June 2024, over 413,000 new related companies have been registered, reflecting the vibrant vitality of the industry.

In terms of geographical distribution, Guangdong, Guizhou, and Shandong have the highest number of e-commerce live streaming related companies, with over 189,000, 181,000, and 158,000 companies respectively.

In terms of establishment time, 40.8% of the related companies were established within one year, while those established within 1-5 years account for a staggering 53.69%, highlighting the youthful energy and rapid development trend of the industry.

Conclusion

The online live streaming industry is in a period of rapid development. Online streamers, as a vital part of this industry, will have even greater development space in the future. As the industry's demand for professional talent continues to rise, the career prospects for online streamers will become brighter.

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