JD Logistics' Employee 001 Retires: Did Liu Qiangdong's Housing Promise Come True?

JD Logistics' Employee 001 Retires: Did Liu Qiangdong's Housing Promise Come True?On January 11, 2024, the retirement of JD Logistics Employee 001 topped the trending topics list, sparking discussions among netizens. This employee, named Jin Yicai, joined the company at the beginning of JD Logistics' establishment and dedicated nearly 15 years to his work

JD Logistics' Employee 001 Retires: Did Liu Qiangdong's Housing Promise Come True?

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On January 11, 2024, the retirement of JD Logistics Employee 001 topped the trending topics list, sparking discussions among netizens. This employee, named Jin Yicai, joined the company at the beginning of JD Logistics' establishment and dedicated nearly 15 years to his work. His retirement brought to light a question: Did Liu Qiangdong's promise to buy homes for employees come true?

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Jin Yicai, the "Employee 001" of JD Logistics, is one of the key figures who witnessed the growth of the company. In 2007, Liu Qiangdong made a bold decision to build an independent logistics system, aiming for next-day or even same-day delivery. To achieve this goal, JD Logistics rose from scratch, overcoming numerous obstacles. Jin Yicai was a witness to Liu Qiangdong's "learning by doing" approach and a participant in the development of JD Logistics.

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When Jin Yicai joined JD Logistics, the company was still in its early stages, with a small number of delivery personnel. Jin Yicai was responsible for a large delivery area, carrying a 3-pound card reader to deliver digital electronic products to customers. At that time, online payments were not widespread, with cash transactions being the norm. Jin Yicai's backpack was often filled with coins. Despite the hard work, Jin Yicai, with his previous sales experience, knew the delivery routes by heart and worked efficiently.

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However, as time went on, Jin Yicai began to feel exhausted. Apart from work fatigue, customer misunderstandings and unwarranted accusations took a toll on him. To reduce negative reviews, Jin Yicai always communicated with customers in a humble manner, but these situations kept occurring. This "customer is king" mentality made him feel overwhelmed and gave him thoughts of leaving.

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Fortunately, Jin Yicai found a sense of belonging at JD Logistics. He considered JD his "home" and, seeing more and more colleagues joining this big family, finally gave up the idea of leaving. During his 10+ years at JD Logistics, Jin Yicai received many honors, being recognized as an outstanding employee and even being invited to Beijing to meet Liu Qiangdong. This experience turned his life around. He went from a rural laborer to a person with a stable and happy life, having social insurance and providing better living conditions for his family.

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On the evening of January 10, 2024, Jin Yicai posted a message announcing his official departure from JD Logistics, expressing gratitude to his leaders and colleagues. Jin Yicai's retirement brought back the focus on Liu Qiangdong's promise made years ago: Buying a house after five years of service.

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In February 2017, Liu Qiangdong made a statement on CCTV's "Meet the Big Shot" program, stating that 70% of JD's employees were from rural areas. He promised that if employees worked for JD for more than five years, they would be able to buy a house in their hometown. Now that Jin Yicai has retired, has Liu Qiangdong's promise been fulfilled?

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In response to this, Jin Yicai shared that he bought his first house in Wuxi after working at JD for four years. Additionally, the company provided him with social insurance, securing his retirement life. Most importantly, he brought his family to Wuxi, and his two sons, now adults, have their own houses.

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Jin Yicai's experience reflects Liu Qiangdong's emphasis on employee benefits. Throughout JD's development, Liu Qiangdong has adhered to the philosophy of "people-oriented," continuously improving employee benefits and providing more security for them.

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In 2022, Liu Qiangdong stated in an internal letter to JD that the company would allocate 10 billion yuan as interest-free loans to subsidize employee housing purchases. As of February 2023, JD has provided 15,000 free dormitories for logistics park employees, equipped with complete supporting facilities and even featuring well-known fast-food brands within the park.

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As early as 2012, JD launched the "Housing Plan," offering employees up to 1 million yuan in housing loans, with no collateral and no interest. The fastest turnaround time for applying and receiving funds is just two weeks. Statistics show that hundreds of JD employees have benefited from this plan and achieved their dream of owning a home.

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From Jin Yicai's experience and JD's series of employee welfare policies, it is clear that Liu Qiangdong's promises are not empty words. He has been consistently fulfilling his pledges through practical action. In his eyes, employee happiness is equally important. He wants his employees to work at JD with peace of mind, contribute to the company's growth, and have a better life.

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After this "housing controversy," Jin Yicai's life has returned to normalcy. In retirement, he often reminisces about the days when he fought alongside his colleagues, but those days are now memories, forever cherished in his heart.

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Jin Yicai's retirement marks a turning point in his personal life, and also reflects a snapshot of JD Logistics' development. It reveals the company's growth journey and exemplifies Liu Qiangdong's commitment to his employees and his responsibility towards the company's development. As time unfolds, the story of JD Logistics continues, and we look forward to witnessing more "JD stories" being written, creating a happier life for more employees.


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