Taobao 618 is bleak! Ali will be changed in two days!

Recently, Taobao's 618 campaign suffered a disastrous Waterloo, causing a significant decrease in sales and causing a commotion in the market. Industry insiders analyze that this is likely due to the strategic adjustment of Alibaba's Taobao subsidiary

Recently, Taobao's 618 campaign suffered a disastrous Waterloo, causing a significant decrease in sales and causing a commotion in the market. Industry insiders analyze that this is likely due to the strategic adjustment of Alibaba's Taobao subsidiary. In response, Alibaba Group announced that Zhang Yong, Chairman of Alibaba, would formally step down two days later, with Joseph Tsai and Wu Yongming serving as Chairman and CEO respectively.

It is reported that the replacement of Alibaba Group this time involves personnel adjustments at the core executives, and the news has attracted high attention from the market. Joseph Tsai, as the successor of tiger charms, once joined Alibaba in 2005 and successively served as the group director, chairman of the investment committee, CEO consultant and other positions, which was hailed as "Alibaba stand in" in the industry. Wu Yongming, the former CFO of Alibaba Cloud Group, was the president of Alibaba Cloud Intelligence in 2018. After the vacancy, he once served as the chairman of the Group's corporate culture and values construction committee.

The reshuffle of Alibaba Group has attracted much attention and also sparked some speculation from the outside world. Industry insiders have stated that Alibaba Group is currently in a period of transformation, and such an important personnel adjustment may not only involve a simple reshuffle, but may also involve the group's strategic layout. It is reported that Alibaba Group has previously stated that it will accelerate the separation of cloud computing business and gradually list it independently. In the future, the focus of the group will be more focused on cloud computing and Digital transformation. This reshuffle has just given the market more room for speculation.

Alibaba Group did not provide a clear explanation for the reason for Zhang Yong's resignation. However, some insiders said that the complete spin off of Alibaba Cloud Cloud Intelligent Group has started, and Zhang Yong, as the CEO of Alibaba Cloud and Alibaba Cloud, has been unable to undertake such a heavy task with his personal energy, which also made him the acting CEO in a crisis and undertook most of the business of Alibaba Group. At this time, Alibaba Group needs a more specialized and differentiated business model, so it is necessary for the group to make high-level personnel adjustments and strategic layout adjustments.

The high-level personnel adjustment of Alibaba Group this time also means that Alibaba Group will enter a new stage of development. Industry insiders point out that Alibaba Group has been established for nearly 20 years and has undergone a business model adjustment from B2B to B2C, gradually developing into a leading global e-commerce company. Today's Alibaba Group needs to adapt to the changes in the digital era, strengthen Internet technology and Digital transformation capabilities, to meet the needs of the market and users, and improve the company's market competitiveness.

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