1688 Upgrades Buyer Protection Service: Free Return Shipping, Instant Refunds, and Platform Compensation

1688 Upgrades Buyer Protection Service: Free Return Shipping, Instant Refunds, and Platform Compensation1688 recently released an announcement regarding the upgrade of its buyer protection service, stating that starting from September 12th, services such as free return shipping, instant refunds, and compensation for disputed orders will be fully implemented for all orders on the platform. This upgrade represents a comprehensive enhancement to the existing "Peace of Mind Purchase" service, aiming to address longstanding buyer experience issues on the platform and actively reduce burdens while increasing revenue for merchants

1688 Upgrades Buyer Protection Service: Free Return Shipping, Instant Refunds, and Platform Compensation

1688 recently released an announcement regarding the upgrade of its buyer protection service, stating that starting from September 12th, services such as free return shipping, instant refunds, and compensation for disputed orders will be fully implemented for all orders on the platform. This upgrade represents a comprehensive enhancement to the existing "Peace of Mind Purchase" service, aiming to address longstanding buyer experience issues on the platform and actively reduce burdens while increasing revenue for merchants.

To enhance the buyer experience, 1688 has made the following significant adjustments:

• Free Return Shipping for all Orders: Buyers using official logistics for return pickups will receive a maximum of 25 yuan/order in shipping subsidies from the platform. For large-scale purchases, annual purchases at a certain amount, and orders placed at "Super Buyer", "Powerful Merchant", and "Super Factory" stores, the maximum shipping subsidy for official logistics return pickups can reach 200 yuan/order.

• Instant Refunds: Starting from mid-to-late October, buyers choosing official logistics for returns will receive refunds upon shipment of the returned goods, shortening the average refund time by 4 days.

• Platform Compensation for Disputed Orders: The platform will provide compensation services for pre-orders and customized orders. If the merchant fails to deliver as promised, or if the goods have defects, mismatch in size, printing errors, damage, etc., the platform will directly compensate the buyer, with a maximum compensation amount of 5% per sub-order and a maximum single compensation of 3,000 yuan.

To reduce the burden and increase revenue for merchants, 1688 has implemented the following measures:

• Technical Service Fee Cap: The technical service fee for each sub-order is capped at 18 yuan. Orders where the buyer successfully refunds before shipping and orders where the merchant entrusts the goods to 1688 are free of charge.

• Subsidies for High-Repeat-Purchase Merchants: The platform will establish a special fund to provide subsidies to merchants with high repeat purchase rates, including a fixed monthly amount of subsidies for "goods received, only refund", delayed shipment subsidies, and transportation accident value compensation, with a maximum compensation amount of 50,000 yuan.

• Traffic Tilt: The 1688 traffic allocation mechanism will prioritize buyer conversion rate and GMV repurchase, providing high-repurchase merchants with more high-quality users.

This upgrade to buyer protection services on 1688 represents a major adjustment in the platform's development path, reflecting its deep understanding of market competition. 1688 consistently adheres to the principle of "buyers are the joint first customers of merchants and the platform", striving to improve the buyer experience and enhance the platform's competitiveness.

While upgrading buyer protection services, 1688 is also actively responding to the demands of merchants. 1688 has stated that the platform will not force merchants to adopt retail e-commerce service standards, but aims to ensure that services and fulfillment no longer become a bottleneck for merchants and the platform.

The significance of this upgrade lies not only in enhancing the buyer experience but also in laying a solid foundation for the platform's future development. 1688 aims to build a more stable, efficient, and convenient trading platform, attracting more merchants and buyers to participate and jointly promote the healthy development of the platform's ecosystem.

Here are the detailed contents of the upgraded buyer protection services:

1. Free Return Shipping:

• Free return shipping is supported for all orders, with the platform providing a maximum subsidy of 25 yuan in shipping costs per order.

• For orders placed at "Super Buyer", "Powerful Merchant", and "Super Factory" stores, official logistics return pickups can receive a maximum shipping subsidy of 200 yuan/order.

2. Instant Refunds:

• Starting from mid-to-late October, buyers choosing official logistics for returns will receive refunds upon shipment of the returned goods, shortening the average refund time by 4 days.

3. Platform Compensation for Disputed Orders:

• The platform provides compensation services for pre-orders and customized orders.

• If the merchant fails to deliver as promised, or if the goods have defects, mismatch in size, printing errors, damage, etc., the platform will directly compensate the buyer.

• The maximum compensation amount per sub-order is 5%, and the maximum single compensation is 3,000 yuan.

4. Technical Service Fee Cap:

• The technical service fee for each sub-order is capped at 18 yuan.

• Orders where the buyer successfully refunds before shipping and orders where the merchant entrusts the goods to 1688 are free of charge.

5. Subsidies for High-Repeat-Purchase Merchants:

• The platform will establish a special fund to provide subsidies to merchants with high repeat purchase rates.

• Subsidies include a fixed monthly amount of "goods received, only refund" subsidies, delayed shipment subsidies, and transportation accident value compensation.

• The maximum compensation amount is 50,000 yuan.

6. Traffic Tilt:

• The 1688 traffic allocation mechanism will prioritize buyer conversion rate and GMV repurchase.

• The platform will provide high-repurchase merchants with more high-quality users.

7. Discontinuation of "Peace of Mind Purchase" Service:

• To avoid merchants opening and paying for multiple services, 1688 will discontinue the "Peace of Mind Purchase" service.

• All merchants with activated buyer protection services will be subject to the upgraded buyer protection service rules.

This upgrade reflects 1688's deep understanding of market competition and its commitment to valuing merchants and buyers. 1688 will continue to strive to provide merchants and buyers with better services, jointly creating a more prosperous trading ecosystem.

Here is some additional information regarding the upgraded buyer protection services:

• 1688 is a platform for wholesalers and retailers, with merchants as the primary users engaging in transactions on the platform.

• 1688 offers a wide variety of goods, encompassing categories such as clothing, shoes, bags, home furnishings, electronic products, and more.

• 1688 boasts a large number of original manufacturers, providing merchants with high-quality sources and price advantages.

• 1688 has a comprehensive logistics system, offering merchants convenient logistics services.

• 1688 has a professional customer service team, providing merchants and buyers with comprehensive service support.

This upgrade to buyer protection services on 1688 will further enhance the platform's competitiveness, attracting more merchants and buyers to join, jointly promoting the healthy development of the platform's ecosystem.

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