AIGC Application Specialists Enter Film Crews, Digital New Professions Usher in a New Era of Filmmaking

AIGC Application Specialists Enter Film Crews, Digital New Professions Usher in a New Era of FilmmakingRecently, a number of "Generative Artificial Intelligence System Application Specialists" (AIGC Application Specialists) were invited to join film crews, providing technical support for the production of 9 short films for Kuaishou's Keling AIGC. This is the first time in China that film directors have fully relied on video generation large models to participate in film-level content creation

AIGC Application Specialists Enter Film Crews, Digital New Professions Usher in a New Era of Filmmaking

Recently, a number of "Generative Artificial Intelligence System Application Specialists" (AIGC Application Specialists) were invited to join film crews, providing technical support for the production of 9 short films for Kuaishou's Keling AIGC. This is the first time in China that film directors have fully relied on video generation large models to participate in film-level content creation. It marks the emergence of digital new occupation talents as important industry "infrastructure" in content fields such as film production.

The "Keling AI Director Co-creation Plan" was initiated by Kuaishou Keling AI, in collaboration with 9 renowned directors including Li Shaohong, Jia Zhangke, and Ye Jintian, to produce AIGC short films. Participating directors will use Kuaishou Keling AI to generate film footage entirely and, with the assistance of AIGC Application Specialists, will create short films of approximately 3 minutes in length with no thematic restrictions.

Kuaishou Keling AI, a video generation large model launched in June this year, is also the world's first user-available real image-level video generation large model. Since its launch, Keling AI has undergone 9 iterations and releases, and in its latest upgrade, it has provided fine-grained control tools such as motion brushes, and has significantly improved in terms of the rationality of motion generation, semantic understanding, and camera movement.

To assist directors accustomed to traditional film production methods in applying video generation large models for creation more quickly, Keling AI has specially invited a number of AIGC Application Specialists to join the crews, providing comprehensive technical support for auxiliary creation, creative verification, and visual presentation.

Guo Zhicong, an AIGC Application Specialist invited to join the crew, introduced that his work begins at the scriptwriting stage, where, based on professional knowledge, he assesses the possibility of implementing different scripts through Keling AI and assists in the generation of AIGC effects and the final presentation of the film. He believes that, in the future, through a new model of "human + AI co-creation," film production can break away from traditional creative workflows, deeply integrate directors' creativity with AI technology, and explore endless possibilities in content creation.

The first time AIGC Application Specialists have been deployed on a large scale to "join the crew" signifies that digital new occupation talents are becoming important industry "infrastructure" in content fields such as film production. Yin Hong, professor at Tsinghua University and vice chairman of the China Film Artists Association, predicts that digital new occupations will bring about structural changes in the division of labor in the film industry. Future talent cultivation will need to cultivate film creators who are imaginative and creative, as well as AICC technical engineers who understand visual expression and film presentation.

Fan Wei, a researcher at the Chinese Academy of Personnel Science, believes that there is a great demand for application-oriented artificial intelligence technology skills talent, as there are many application scenarios, with an estimated talent demand reaching the millions. Some veteran film industry professionals also mention that exploring how digital new professions and traditional professions can integrate and collaborate is an important topic for the continued development of the digital economy. The large-scale entry of AIGC Application Specialists into film crews will have a strong demonstration effect.

The success of the Kuaishou Keling AI director co-creation plan marks a significant step forward in the application of AIGC technology in the film industry. As AI technology continues to develop, AIGC Application Specialists will play an increasingly important role in film creation, driving new development opportunities for the film industry.

Technical Advantages and Development Directions of Kuaishou Keling AI

Kuaishou Keling AI is the world's first user-available real image-level video generation large model, with the following key technical advantages:

• Real image-level generation capability: Keling AI can generate video content with a high degree of realism. Compared to traditional video generation technologies, its generated results are more lifelike and closer to real images.

• Powerful semantic understanding capabilities: Keling AI can understand text instructions entered by users and generate video content according to the instructions, meeting user expectations.

• Fine-grained control of images: Keling AI provides fine-grained control tools such as motion brushes, allowing users to perform more precise operations on generated video content, achieving more creative expression.

In the future, Kuaishou Keling AI will continue to invest in technology research and development, further enhancing its generation capabilities and semantic understanding capabilities, while exploring more application scenarios, such as:

• Personalized video creation: Users can create unique video content, such as short videos, animations, music, etc., based on their own creativity and needs using Keling AI.

• Film production auxiliary tools: Keling AI can assist directors and producers in the pre-production of film works, such as scene design, character modeling, special effects production, etc.

• Education and training: Keling AI can be used to create educational and training videos, such as reenactments of historical events, demonstrations of scientific principles, etc.

With the continued development of AIGC technology, Kuaishou Keling AI will bring more possibilities to content creation, driving improvements in content creation efficiency and quality, and changing the landscape of the content creation industry.

Impact of Digital New Professions on the Film Industry

The emergence of digital new professions will have a profound impact on the film industry:

• Changing industry divisions of labor: The addition of digital new occupation talents will change the division of labor pattern in traditional film production workflows. For example, AIGC Application Specialists will participate in scriptwriting, scene design, special effects production, and other links, collaborating with traditional film industry professionals.

• Improving creation efficiency: Digital new occupation talents can utilize AI technology to significantly improve film production efficiency. For example, using AIGC tools to quickly generate content such as scenes and characters, accelerating the film production workflow.

• Enriching content creation forms: Digital new occupation talents will bring new forms of content creation. For example, using AIGC technology to generate film shorts, animations, etc., with unique styles and creativity, providing viewers with a more diverse viewing experience.

• Lowering creation thresholds: The addition of digital new occupation talents will lower the threshold for film creation, providing more creative and imaginative individuals with opportunities to create, and promoting the development of the film industry.

The rise of digital new professions will bring new development opportunities to the film industry, pushing it towards a more digitalized direction.

Conclusion

The first time AIGC Application Specialists have been deployed on a large scale to join film crews is a significant milestone in the development of digital new professions and marks the film industry embracing new technological transformation. In the future, digital new professions will work closely with traditional film industry professionals to jointly promote the development of the film industry and bring viewers more exciting content creations.

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