Warm "Little Cotton Jacket": JD's Warm Sun Action, Providing Older Adults with Comfortable Home Life

Warm "Little Cotton Jacket": JD's Warm Sun Action, Providing Older Adults with Comfortable Home LifeAs China's aging population accelerates, the living standards and safety of older adults are increasingly receiving social attention. By the end of 2023, the proportion of people aged 60 and above in China has reached 21

Warm "Little Cotton Jacket": JD's Warm Sun Action, Providing Older Adults with Comfortable Home Life

As China's aging population accelerates, the living standards and safety of older adults are increasingly receiving social attention. By the end of 2023, the proportion of people aged 60 and above in China has reached 21.1%, and is expected to exceed 30% by 2035. To improve the quality of life for older adults, age-friendly renovations have become a common concern for all sectors of society, and JD is taking practical action to create a more comfortable and safer home environment for older adults.

Age-friendly Renovations: Caring for Older Adults, Starting with Details

Age-friendly renovations, as the name suggests, are a series of optimization measures for the living environment, tailored to the physiological characteristics and living habits of older adults. It is not limited to simple physical adjustments like installing handrails and choosing furniture without sharp edges, but a comprehensive project involving multiple aspects and meticulous attention to detail. From the choice of door handles to lighting design, from the layout of storage space to safety measures in the bathroom, every detail needs careful consideration to ensure that older adults can move freely in their daily life and reduce the risk of accidents.

85-year-old Grandma Han from Xianyang, Shaanxi, chose to live alone after her husband passed away. However, she has glaucoma, which has led to decreased vision and mobility. Her grandson, who lives abroad, is very worried about her living alone. Through a friend's introduction, he found Xiao Lin, JD's age-friendly product category buyer, hoping to eliminate safety hazards in Grandma Han's home through age-friendly renovations and make her life more comfortable.

Based on Grandma Han's needs, Xiao Lin chose equipment such as Hengjie showerheads, Meilide shower chairs, and handrails, greatly improving her showering and toileting experience. The living room and bedroom were also renovated, with products such as Midea AAA eye protection lamps, motion-sensing nightlights, and mobility aids, providing a more comfortable and safe living environment for the elderly. After experiencing these new products, Grandma Han beamed with joy as she video-called her grandson: "These are much better than my old stuff, that young lady really understands me! Whether it's my grandson or not, she's my little cotton jacket!"

Seeing the smile on the elderly woman's face, Xiao Lin deeply understood the meaning and value of her work: "Everyone can use me as a bridge to warm the hearts of elderly living alone, and also make their families feel more at ease."

JD's Warm Sun Action: Creating Age-friendly Scene Solutions, Allowing Older Adults to Enjoy their Later Years

Grandma Han's story is just one example of the many age-friendly renovation cases. In recent years, with the continuous growth in demand for age-friendly renovations, more and more companies and social forces have begun to invest in this field. As an e-commerce platform, JD is actively responding to the national call, launching the 2024 Warm Sun Action on the eve of the Double Ninth Festival, and introducing four age-friendly scene solutions: age-friendly living room, age-friendly bedroom, age-friendly kitchen, and age-friendly bathroom, providing a one-stop service for age-friendly renovations for older adults.

For problems that older adults often encounter in the living room, such as forgetting keys, difficulty getting up and down, easy bumping, unsuitable lighting, complex TV operation, forgetting to turn off the kettle, etc., JD has partnered with home appliance and home furnishing brands to launch products such as finger vein facial recognition smart locks, assisted lift sofas, rounded tables and chairs, intelligent eye protection ceiling lights, smart TVs, and smart tea machines.

For the common sleep quality issues faced by older adults, JD has collaborated with brands to offer split smart beds and wall-mounted fresh air systems to create a comfortable sleep environment without disturbances. At the same time, addressing the risk of elderly people falling when getting in and out of bed, JD has provided safety products such as nightlights, safety handrails, and fall detection sensors.

In the kitchen, older adults are prone to slipping, difficulty reaching high items, and more strenuous daily cooking operations, and they can also suffer accidents due to forgetting to turn off the stove. To address this, JD has introduced non-slip tiles, integrated kitchen cabinets, sink dishwashers, as well as intelligent induction pull-out baskets, intelligent garbage disposers, and anti-dry-burn gas stoves, incorporating intelligent and user-friendly designs.

Addressing issues of inconvenience due to back and leg problems, easy falls, and catching colds in the bathroom, JD has partnered with brands to offer assisted lift smart toilets, shower benches, assisted lifting handrails, motion-sensing nightlights, and other safety protection products. It has also provided warm and comfortable bathroom experiences for older adults through products like thermostatic showerheads and smart thermostatic bath heaters.

JD's Age-friendly Renovations: People-oriented, Creating User-friendly Services

Rong Yu, Head of Building Materials Business Department, JD Retail Home Appliances & Home Furnishings Business Group, said that age-friendly renovations do not mean changing the familiar living environment of older adults, but rather rationally renovating the unreasonable aspects while preserving their living habits. For example, for older adults who often miss the water cup when pouring water, a piped water dispenser can be installed, allowing them to directly take a cup to pour water, making it both convenient and safe. Additionally, there are some special cases, such as installing smart equipment for a blind veteran of the War to Resistance Against Japanese Aggression, allowing him to control the opening and closing of windows through voice commands; or designing unique room door decorations for elderly people with cognitive impairment to help them identify their own rooms.

National Bureau of Statistics data shows that as of the end of 2023, there are 297 million older adults aged 60 and above in China, with about 160 million elderly people living alone, accounting for 54% of the total elderly population in China. JD said that since launching the Warm Sun Action in 2021, it has carried out public welfare age-friendly renovations for numerous elderly groups, and has joined hands with loving brands to donate building materials, furniture, and other filial piety and love for the elderly materials to the China Retired Military Personnel Care Foundation for use in age-friendly renovations in the homes of elderly retired military personnel, effectively helping countless elderly people improve their happiness in life.

Continuously Upgrading Service Capabilities, Making Happy Lives Within Reach

Relying on the continuously upgraded age-friendly supply chain and age-friendly service capabilities, JD's 2024 Warm Sun Action continues to introduce four age-friendly scene solutions targeting common pain points in home-based care for older adults, bringing older adults a one-stop selection of high-quality and cost-effective age-friendly renovations. Children only need to search for "Warm Sun Action" through the JD app to send a warm "little cotton jacket" to their elderly parents, allowing them to enjoy a comfortable home life in the cool fall season.

"Age-friendly renovations not only improve the living environment of older adults, but also make them feel loved and respected by society," said Li Shuai, Vice President of JD Group and President of JD Retail Home Appliances & Home Furnishings Business Group. JD is committed to becoming a valuable, caring, and responsible company, and it is an initial commitment for JD to launch the age-friendly plan to give older adults a healthy and comfortable home environment, enabling them to enjoy a happy retirement life. In the future, JD will continue to launch age-friendly products that better meet user needs and continuously upgrade its service capabilities to create an ideal home-based care space for older adults.

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