Douyin Life Services Guarantees Consumer Experience During the National Day Holiday: Hotel Booking Orders Increase by 205% Year-on-Year

Douyin Life Services Guarantees Consumer Experience During the National Day Holiday: Hotel Booking Orders Increase by 205% Year-on-YearThe National Day holiday travel market saw a peak in travel demand. Data from Douyin Life Services shows that during the holiday, hotel booking orders on the platform increased 205% year-on-year, while local cuisine catering and scenic spot ticket purchase orders increased by 95% and 63%, respectively

Douyin Life Services Guarantees Consumer Experience During the National Day Holiday: Hotel Booking Orders Increase by 205% Year-on-Year

The National Day holiday travel market saw a peak in travel demand. Data from Douyin Life Services shows that during the holiday, hotel booking orders on the platform increased 205% year-on-year, while local cuisine catering and scenic spot ticket purchase orders increased by 95% and 63%, respectively. To address potential consumer experience issues during the holiday consumption period, Douyin Life Services launched a "National Day Holiday Experience Guarantee Program" before the holiday, implementing multiple measures and upgrading service compensation standards to ensure a smooth and enjoyable holiday consumption experience for users.

Cross-Province Travel Becomes Mainstream, Platform Provides Safety Net

It is understood that cross-province travel has become the mainstream choice during the National Day. In response to the relative scarcity of tourism resources during the holiday, Douyin Life Services has provided a safety net to address potential no-room-available or price increases upon arrival for consumers who have booked hotels. If a merchant is unable to provide a booked room due to their own reasons, the platform will compensate the consumer with a price difference of up to three times the order amount. Additionally, if a merchant tries to increase the price at the last minute, the platform will prioritize coordinating with the merchant to fulfill the reservation at the original price and will pay the cost upfront to ensure the consumer's travel plans are not affected. During the National Day, the platform provided experience guarantees for over 2,500 consumers.

"Peaceful Travel" Service Upgrade, Covering All Tour Agency Merchants

Furthermore, Douyin Life Services has comprehensively upgraded its "Peaceful Travel" service, with a penetration rate of 96% among travel agency merchants. The upgraded "Peaceful Travel" covers eight rights: mandatory purchase compensation, no hidden consumption, itinerary consistency, group formation guarantee, visa refusal guarantee, special cancellation and change guarantee, force majeure guarantee, and 7x24 hour customer service. As a fundamental service guarantee provided by the platform, it covers all tour agency merchants, offering consumers a more secure travel experience. During the National Day, the "Peaceful Travel" service hotline connection rate reached 94%, with user satisfaction exceeding 91%.

Stock-Out Voucher Compensation, Fast Refund, Solving Peak Consumption Challenges

To address potential product stock-out issues during the National Day consumption peak, Douyin Life Services partnered with catering and comprehensive merchants on the platform to launch the "Stock-Out Voucher Compensation" service. When consumers encounter stock shortages, they can receive discount vouchers to purchase other products. During the National Day, over 1,100 merchants used this function, and a total of over 7,000 vouchers were distributed.

Simultaneously, the platform launched a fast refund service. For valid refund requests, the platform will pre-refund the user to ensure an uninterrupted user experience. During the National Day, this service facilitated a smooth refund experience for over 540,000 consumers, reducing the average refund time from 1.89 hours to "0 seconds."

Continued Optimization of Service Guarantee Measures, Providing Consumers with a More Premium Experience

Douyin Life Services stated that it will continue to strive for enhanced consumer experience, launching more unique services to meet the diverse needs of consumers and create a safer consumption environment. By continuously optimizing service guarantee measures, Douyin Life Services will provide consumers with a more premium and convenient travel and lifestyle service experience.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])