Douyin Life Services Takes a Stand Against Illegal Tourist Solicitation, Protecting Consumer Rights

Douyin Life Services Takes a Stand Against Illegal Tourist Solicitation, Protecting Consumer RightsDouyin Life Services recently discovered that some users were illegally soliciting tourists through short videos and private messages, comments, and other means. They were using platforms like short video platforms to publish travel-related content without the proper qualifications

Douyin Life Services Takes a Stand Against Illegal Tourist Solicitation, Protecting Consumer Rights

Douyin Life Services recently discovered that some users were illegally soliciting tourists through short videos and private messages, comments, and other means. They were using platforms like short video platforms to publish travel-related content without the proper qualifications. These practices seriously violated the legal rights of consumers. To address this issue, Douyin Life Services launched a special governance campaign in August 2024, achieving significant outcomes.

The platform adopted a strict inspection mechanism to identify and take action against 22,000 live streams that engaged in illegal solicitation. This included issuing warnings, suspending broadcasts, and restricting live stream privileges. Additionally, 130,000 illegal short videos were dealt with accordingly. For creators involved in illegal solicitation, Douyin Life Services will implement more stringent measures, including but not limited to content suppression, broadcast suspension, banning post submissions, revoking live stream privileges, and permanent account closure. These actions will be publicly announced.

While cracking down on illegal solicitation, Douyin Life Services is committed to creating a safer and more trustworthy travel experience for consumers. The "Peaceful Travel" series of guarantees has been comprehensively upgraded, covering eight rights: mandatory compensation for forced purchases, no hidden consumption, itinerary consistency, group formation guarantee, visa refusal guarantee, special refund and change guarantee, force majeure guarantee, and 24/7 customer service. These rights are included as basic platform service guarantees and cover all travel agencies operating package tours. The platform will strictly oversee "Peaceful Travel" products or any potential breaches of contract, imposing penalties according to platform rules to ensure consumer rights are effectively protected.

Douyin Life Services hopes that this governance campaign will contribute to the healthy and orderly development of the tourism industry, allowing consumers to enjoy more secure and high-quality travel services on the platform. The platform encourages creators and merchants to work together to create a genuine, objective, and fair online environment, jointly building a beautiful tourism service ecosystem.

Here are the specific measures Douyin Life Services has taken against illegal solicitation:

• Special Governance Campaign: Since August 2024, the platform has launched a special governance campaign to combat illegal solicitation without proper qualifications.

• Platform Inspection Mechanism: The platform utilizes a strict inspection mechanism to identify and take action against accounts that publish illegal content.

• Violation Handling Measures: Creators engaging in illegal solicitation will face consequences such as content suppression, broadcast suspension, banning post submissions, revoking live stream privileges, and permanent account closure.

• Public Notice: Accounts found in violation will be publicly announced, serving as a warning to other users.

• Upgraded "Peaceful Travel" Service: The "Peaceful Travel" series of guarantees has been comprehensively upgraded, covering eight rights, ensuring consumer rights are effectively protected.

• Strict Supervision: The platform will strictly oversee "Peaceful Travel" products or any potential breaches of contract, imposing penalties according to platform rules.

The significance of this special governance campaign lies in:

• Protecting the legal rights of consumers, preventing fraudulent itineraries, forced consumption, and other issues.

• Fostering healthy development of the tourism industry, creating a positive market environment.

• Enhancing user experience on the platform, providing users with safer and more reliable travel services.

Douyin Life Services will continue to strengthen the management of the tourism industry, continuously optimize services, and provide consumers with more high-quality and reliable travel services, working together to create a safe, healthy, and prosperous tourism ecosystem.

Here are some common questions regarding illegal solicitation, along with their answers:

Q: What constitutes illegal solicitation?

A: Illegal solicitation refers to individuals or organizations that operate without a business license or travel agency business license, publishing package tour information, using low prices as bait to attract users, and soliciting tourists through private messages, comments, and other channels.

Q: What are the dangers of illegal solicitation?

A: Illegal solicitation can lead to issues like fake itineraries, forced consumption, and compromised travel safety, severely violating the legal rights of consumers.

Q: How can I avoid falling victim to illegal solicitation?

A: Choose reputable travel agencies, verify their credentials, sign legal travel contracts, understand the itinerary details, and pay attention to relevant insurance policies.

Q: How does Douyin Life Services help consumers avoid becoming victims of illegal solicitation?

A: Douyin Life Services utilizes a strict platform supervision mechanism to crack down on illegal behavior and has upgraded the "Peaceful Travel" service to provide comprehensive protection for consumers.

We hope this special governance campaign effectively curbs illegal solicitation, maintains order in the tourism market, and allows consumers to enjoy a safer and more reassuring travel experience.

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